Brand Builders
In this conversation, Eduardo Burg, founder of COA & Co, shares his journey of reimagining chocolate as a healthy snack. Leveraging on his decades long experience in the CPG industry, he provides valuable insights on product development, co-manufacturing, product validation, and fundraising. Chapters: (00:00) Precap (01:43) Introduction to COA (07:44) Reimagining Chocolate's Healthful Origins (10:33) Innovative Snacking Formats and Ingredients (13:40) From Ideation to Product Development (17:45) The Science of Fermentation and Protein Quality (19:47) Commercialization and Production Challenges (22:38) Finding the Right Manufacturing Partner (25:50) Funding the Venture: Bootstrapping and Angel Investors (28:52) Navigating the Fundraising Landscape (33:42) Navigating the Current CPG Landscape (35:49) Go-to-Market Strategies for CPG Brands (44:34) Understanding Product-Market Fit (53:01) Managing Cash Flow in CPG Startups (58:04) The Corporate vs. Startup Experience
9 episodios
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