Brick by Brick: Building Insurgent Brands

The Farmley Story - Building India's largest healthy snacking brand

55 min · 2 de jul de 2025
Portada del episodio The Farmley Story - Building India's largest healthy snacking brand

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You can also watch the full episode on the DSGCP website.  [https://dsgcp.com/theconsummate/?s=&cat%5B%5D=161]

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23 episodios

episode How Epigamia Went from -30% EBITDA to INR 500 Cr artwork

How Epigamia Went from -30% EBITDA to INR 500 Cr

Learn how to execute a business turnaround from negative EBITDA to profitability. This discussion focuses on the critical shift in business leadership that occurred between 2020 and 2021. For founders and executives struggling with low revenue and unstable cash flow, this conversation outlines the exact mindset needed to prioritize sustainable growth over vanity metrics. You will learn why ignoring profitability is a fatal error and how to correct course when your company is underperforming. 01:06 [https://www.youtube.com/watch?v=EtaG-baW93o&t=66s] - The Comeback Story of Epigamia 02:23 [https://www.youtube.com/watch?v=EtaG-baW93o&t=143s] - Top 3 Strategic Decisions Behind the Comeback? 04:52 [https://www.youtube.com/watch?v=EtaG-baW93o&t=292s] - How to Get the Whole Team to Own the Bottom Line? 06:35 [https://www.youtube.com/watch?v=EtaG-baW93o&t=395s] - Why Should Distribution Follow Demand? 08:37 [https://www.youtube.com/watch?v=EtaG-baW93o&t=517s] - How Big Can Greek Yogurt Actually Get? 11:46 [https://www.youtube.com/watch?v=EtaG-baW93o&t=706s] - Early Signs a New Market Can Become Big? 13:45 [https://www.youtube.com/watch?v=EtaG-baW93o&t=825s] - Adding Categories Without Diluting the Brand? 15:10 [https://www.youtube.com/watch?v=EtaG-baW93o&t=910s] - Beating Competitors Who Undercut on Price? 18:01 [https://www.youtube.com/watch?v=EtaG-baW93o&t=1081s] - Why Epigamia Leads Share on Quick Commerce? 20:31 [https://www.youtube.com/watch?v=EtaG-baW93o&t=1231s] - The Milkshake Missteps & Lessons? 22:10 [https://www.youtube.com/watch?v=EtaG-baW93o&t=1330s] - What Role Does Offline Play Going Forward? 24:25 [https://www.youtube.com/watch?v=EtaG-baW93o&t=1465s] - When Should a New Brand Start? 26:27 [https://www.youtube.com/watch?v=EtaG-baW93o&t=1587s] - Managing Inventory on a 24-Day Shelf Life? 29:20 [https://www.youtube.com/watch?v=EtaG-baW93o&t=1760s] - Why Ankur Said Yes to the Journey? 30:36 [https://www.youtube.com/watch?v=EtaG-baW93o&t=1836s] - How His Influence Shapes Decisions Today? 31:48 [https://www.youtube.com/watch?v=EtaG-baW93o&t=1908s] - What Made Rohan's Leadership Last? 33:19 [https://www.youtube.com/watch?v=EtaG-baW93o&t=1999s] - How Rohan Institutionalized Company Values? 35:16 [https://www.youtube.com/watch?v=EtaG-baW93o&t=2116s] - What Ankur Would Do Differently? 37:07 [https://www.youtube.com/watch?v=EtaG-baW93o&t=2227s] - Protecting the Bottom Line from Day One? 38:46 [https://www.youtube.com/watch?v=EtaG-baW93o&t=2326s] - How to Build the Loyalty Epigamia Enjoys? Visit DSGCP : https://www.dsgcp.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmFiMnM1ZkNWdFdnMDhud016SURncE9fMTlxQXxBQ3Jtc0tra19mb2hHLTJCV0dob1lTWVhfY3p3YWtpbGlNaHlxX09HcUs3RncyTm5qUG9BSDRIeGtlUEpueGVoYXZjMmpuM1R3OEQwQXAzNW1ET01hMjlfdk1LdkM0Mkw1WFE0R1FEVG04Z29PVXZvc0E2Y3NFVQ&q=https%3A%2F%2Fwww.dsgcp.com%2F&v=EtaG-baW93o] Subscribe now for more founder stories and fireside conversations. You can also watch the full episode on the DSGCP website.  [https://dsgcp.com/theconsummate/?s=&cat%5B%5D=161]

20 de jul de 202640 min
episode L'Oreal's Plan to Reach 450 million Indians | Fireside Chat with Jacques Lebel artwork

L'Oreal's Plan to Reach 450 million Indians | Fireside Chat with Jacques Lebel

Join us for an insightful fireside chat with Jacques Lebel, Country Manager of L'Oréal India, as he shares his perspective on building and scaling one of the world’s largest beauty companies in one of its most dynamic markets. From reaching the next 300M–450M consumers to understanding Gen Z, quick commerce, and the rise of Indian brands, this conversation dives deep into how global incumbents are thinking about India today. If you're a founder, or simply curious about consumer brands, this session offers a candid look at growth, strategy, and what it really takes to win in India. Visit DSGCP : https://www.dsgcp.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFEwRnprS3pYdzQ3THRlbGxuSEtScVd6cmJQQXxBQ3Jtc0trQ3pfUk9Sb0l2SjJIVW0ycVhQWmN1T2lwRUw5bl9kd1hQTndzRENVemxzTHB1bHA1eTE0ejdaa0ZuZzNWN2pmTjloU1Y1Z0RqcTg3OXhEZjFXTTRHSjVMMFpmTV9vUU1FbVJUc2lkQUdTeWJuelE0QQ&q=https%3A%2F%2Fwww.dsgcp.com%2F&v=ShHmS2TmLQU] Subscribe now for more founder stories and fireside conversations You can also watch the full episode on the DSGCP website.  [https://dsgcp.com/theconsummate/?s=&cat%5B%5D=161]

13 de abr de 202625 min
episode How Minimalist Built India's Fastest Growing Skincare Brand | Fireside Chat with Mohit Yadav artwork

How Minimalist Built India's Fastest Growing Skincare Brand | Fireside Chat with Mohit Yadav

Build Less. Earn More. Mohit Yadav built Minimalist into one of India's most talked-about skincare brands, not by spending more, scaling faster, or chasing every trend, but by doing the opposite. In this fireside chat, he breaks down the counterintuitive operating principles behind Minimalist's growth: why SKU restraint is a strategic weapon, why most CAC optimization is just theatre, and why the hardest founder skill at scale isn't spotting opportunity — it's ignoring it. Equal parts honest and provocative, this conversation is for founders who are tired of growth advice that doesn't compound. Visit DSGCP : https://www.dsgcp.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDZfUVFqMHZFcUZrRXhYUzZMNmkxWlhoWXgzd3xBQ3Jtc0trLUR1cnJVNF9sSG1FdmFyMVMtTnN4Q25Ed3cybXFDTFBWZXFPNldKclVPdC02RUtPMEJ5eUV1alVnZWZHQklxRTlXbVBGZURVQ1dDVFoyRlg4eXM3U1JTWThDNV9nT1psTjhoUGdvZFpvM1VsYXpKZw&q=https%3A%2F%2Fwww.dsgcp.com%2F&v=loXEzhpKcm0] Subscribe now for more founder stories and fireside conversations. You can also watch the full episode on the DSGCP website.  [https://dsgcp.com/theconsummate/?s=&cat%5B%5D=161]

9 de abr de 202625 min
episode The Story of Go Zero | How Go Zero Became India's #1 Guilt Free Choice artwork

The Story of Go Zero | How Go Zero Became India's #1 Guilt Free Choice

In this episode of Brick by Brick, we sit down with Kiran Shah, founder of GoZero , India's leading guilt-free ice cream brand. Kiran comes from a legendary ice cream family (Apsara Ice Creams), scaled it to 100 stores, and then made the bold decision to leave it all behind and start from scratch. What followed was a masterclass in brand building, quick commerce strategy, and founder resilience. In this episode, we cover: * Why Kiran left the Apsara family business after 8 years * How GoZero entered a market with 5 existing competitors and still won * Getting rejected by Swiggy/Instamart and pivoting to Zepto first * The quick commerce playbook every D2C founder needs to hear * Blinkit vs Zepto vs Instamart , what's actually different * Should new brands go exclusive on one platform? Kiran answers * The dark first 3 months of GoZero and how he pushed through self-doubt Whether you're a founder, a consumer brand builder, or just curious about how India's D2C ecosystem works this one is packed with gold. Visit DSGCP: https://www.dsgcp.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBocGJwd0hiUGlzOVpsaTd0bXloVy1ibHNhUXxBQ3Jtc0tuVXJNeWhlZURDZVotMWprc1N6bnc1OHE4STJNRW5ESDJhLU9tbFV5SUVBMkN4cy1zYlNRQkF5WF9uTl94TVp3Mjg5M19RYkk2SWR1TzZrMloxMTgwSkstbktYZk0yaG5pbE1tVGRKWmIxM0VyX05vdw&q=https%3A%2F%2Fwww.dsgcp.com%2F&v=IWALTSUnUZs] Subscribe for more deep dives into how great consumer brands get built. You can also watch the full episode on the DSGCP website.  [https://dsgcp.com/theconsummate/?s=&cat%5B%5D=161]

20 de feb de 20261 h 10 min
episode The Dot & Key Story | Building a top skin care brand with 500Cr+ scale & 15%+ EBITDA artwork

The Dot & Key Story | Building a top skin care brand with 500Cr+ scale & 15%+ EBITDA

In this episode, we sat down with Suyash Saraf, CEO and Co-founder of Dot & Key, one of India's most profitable beauty and personal care brands. With revenues exceeding 500 crores and EBITDA margins of 15%+, Dot & Key has achieved what most D2C brands struggle with - massive scale with concentrated focus on just two categories: moisturizers and sunscreens. In this candid conversation, Suyash reveals: → Why they chose to dominate categories instead of diversifying → How they built multiple hero products in sunscreen while competitors failed → The real reasons behind their stagnation period and comeback strategy → Their contrarian approach to capital efficiency and profitability-first growth → Why they rejected the typical VC playbook and raised only 50 crores → The organizational changes needed when scaling from 0-100 to 100-500 crores → How they attracted top talent to Kolkata without a startup ecosystem From near-failure in 2021 to becoming every BPC founder's benchmark, this is the untold story of building India's most focused beauty empire. Whether you're a founder or just someone curious about the consumer startup world, this is a masterclass you don't want to miss. Visit DSGCP : https://www.dsgcp.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEFpWEtBQ2VkY0lLTjNPQXI4RHJrM3RRNGRSUXxBQ3Jtc0ttR0hxUzVyc3Exc1FFckVYY1lIM3dFQTVwZXZUeG8waV9NYVFrYzBEakQ2S0dxYUotYXk2cDJWZUhpZlFTRXNtWmtwa2dKQmhPWVFIRklDbHNBWXZ6OE1KWW50TmhnUjlQZ0l1a0VXd19xUnpmVU9Saw&q=https%3A%2F%2Fwww.dsgcp.com%2F&v=-JWUt5PfeCs] You can also watch the full episode on the DSGCP website.  [https://dsgcp.com/theconsummate/?s=&cat%5B%5D=161]

4 de ago de 202559 min