Brick by Brick: Building Insurgent Brands

The Story of Go Zero | How Go Zero Became India's #1 Guilt Free Choice

1 h 10 min · 20 de feb de 2026
Portada del episodio The Story of Go Zero | How Go Zero Became India's #1 Guilt Free Choice

Descripción

In this episode of Brick by Brick, we sit down with Kiran Shah, founder of GoZero , India's leading guilt-free ice cream brand. Kiran comes from a legendary ice cream family (Apsara Ice Creams), scaled it to 100 stores, and then made the bold decision to leave it all behind and start from scratch. What followed was a masterclass in brand building, quick commerce strategy, and founder resilience. In this episode, we cover: * Why Kiran left the Apsara family business after 8 years * How GoZero entered a market with 5 existing competitors and still won * Getting rejected by Swiggy/Instamart and pivoting to Zepto first * The quick commerce playbook every D2C founder needs to hear * Blinkit vs Zepto vs Instamart , what's actually different * Should new brands go exclusive on one platform? Kiran answers * The dark first 3 months of GoZero and how he pushed through self-doubt Whether you're a founder, a consumer brand builder, or just curious about how India's D2C ecosystem works this one is packed with gold. Visit DSGCP: https://www.dsgcp.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBocGJwd0hiUGlzOVpsaTd0bXloVy1ibHNhUXxBQ3Jtc0tuVXJNeWhlZURDZVotMWprc1N6bnc1OHE4STJNRW5ESDJhLU9tbFV5SUVBMkN4cy1zYlNRQkF5WF9uTl94TVp3Mjg5M19RYkk2SWR1TzZrMloxMTgwSkstbktYZk0yaG5pbE1tVGRKWmIxM0VyX05vdw&q=https%3A%2F%2Fwww.dsgcp.com%2F&v=IWALTSUnUZs] Subscribe for more deep dives into how great consumer brands get built. You can also watch the full episode on the DSGCP website.  [https://dsgcp.com/theconsummate/?s=&cat%5B%5D=161]

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In this episode of Brick by Brick, we sit down with Kiran Shah, founder of GoZero , India's leading guilt-free ice cream brand. Kiran comes from a legendary ice cream family (Apsara Ice Creams), scaled it to 100 stores, and then made the bold decision to leave it all behind and start from scratch. What followed was a masterclass in brand building, quick commerce strategy, and founder resilience. In this episode, we cover: * Why Kiran left the Apsara family business after 8 years * How GoZero entered a market with 5 existing competitors and still won * Getting rejected by Swiggy/Instamart and pivoting to Zepto first * The quick commerce playbook every D2C founder needs to hear * Blinkit vs Zepto vs Instamart , what's actually different * Should new brands go exclusive on one platform? Kiran answers * The dark first 3 months of GoZero and how he pushed through self-doubt Whether you're a founder, a consumer brand builder, or just curious about how India's D2C ecosystem works this one is packed with gold. Visit DSGCP: https://www.dsgcp.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBocGJwd0hiUGlzOVpsaTd0bXloVy1ibHNhUXxBQ3Jtc0tuVXJNeWhlZURDZVotMWprc1N6bnc1OHE4STJNRW5ESDJhLU9tbFV5SUVBMkN4cy1zYlNRQkF5WF9uTl94TVp3Mjg5M19RYkk2SWR1TzZrMloxMTgwSkstbktYZk0yaG5pbE1tVGRKWmIxM0VyX05vdw&q=https%3A%2F%2Fwww.dsgcp.com%2F&v=IWALTSUnUZs] Subscribe for more deep dives into how great consumer brands get built. You can also watch the full episode on the DSGCP website.  [https://dsgcp.com/theconsummate/?s=&cat%5B%5D=161]

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