Brick by Brick: Building Insurgent Brands

L'Oreal's Plan to Reach 450 million Indians | Fireside Chat with Jacques Lebel

Join us for an insightful fireside chat with Jacques Lebel, Country Manager of L'Oréal India, as he shares his perspective on building and scaling one of the world’s largest beauty companies in one of its most dynamic markets. From reaching the next 300M–450M consumers to understanding Gen Z, quick commerce, and the rise of Indian brands, this conversation dives deep into how global incumbents are thinking about India today. If you're a founder, or simply curious about consumer brands, this session offers a candid look at growth, strategy, and what it really takes to win in India. Visit DSGCP : https://www.dsgcp.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFEwRnprS3pYdzQ3THRlbGxuSEtScVd6cmJQQXxBQ3Jtc0trQ3pfUk9Sb0l2SjJIVW0ycVhQWmN1T2lwRUw5bl9kd1hQTndzRENVemxzTHB1bHA1eTE0ejdaa0ZuZzNWN2pmTjloU1Y1Z0RqcTg3OXhEZjFXTTRHSjVMMFpmTV9vUU1FbVJUc2lkQUdTeWJuelE0QQ&q=https%3A%2F%2Fwww.dsgcp.com%2F&v=ShHmS2TmLQU] Subscribe now for more founder stories and fireside conversations You can also watch the full episode on the DSGCP website.  [https://dsgcp.com/theconsummate/?s=&cat%5B%5D=161]

How Minimalist Built India's Fastest Growing Skincare Brand | Fireside Chat with Mohit Yadav

Build Less. Earn More. Mohit Yadav built Minimalist into one of India's most talked-about skincare brands, not by spending more, scaling faster, or chasing every trend, but by doing the opposite. In this fireside chat, he breaks down the counterintuitive operating principles behind Minimalist's growth: why SKU restraint is a strategic weapon, why most CAC optimization is just theatre, and why the hardest founder skill at scale isn't spotting opportunity — it's ignoring it. Equal parts honest and provocative, this conversation is for founders who are tired of growth advice that doesn't compound. Visit DSGCP : https://www.dsgcp.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDZfUVFqMHZFcUZrRXhYUzZMNmkxWlhoWXgzd3xBQ3Jtc0trLUR1cnJVNF9sSG1FdmFyMVMtTnN4Q25Ed3cybXFDTFBWZXFPNldKclVPdC02RUtPMEJ5eUV1alVnZWZHQklxRTlXbVBGZURVQ1dDVFoyRlg4eXM3U1JTWThDNV9nT1psTjhoUGdvZFpvM1VsYXpKZw&q=https%3A%2F%2Fwww.dsgcp.com%2F&v=loXEzhpKcm0] Subscribe now for more founder stories and fireside conversations. You can also watch the full episode on the DSGCP website.  [https://dsgcp.com/theconsummate/?s=&cat%5B%5D=161]

The Story of Go Zero | How Go Zero Became India's #1 Guilt Free Choice

In this episode of Brick by Brick, we sit down with Kiran Shah, founder of GoZero , India's leading guilt-free ice cream brand. Kiran comes from a legendary ice cream family (Apsara Ice Creams), scaled it to 100 stores, and then made the bold decision to leave it all behind and start from scratch. What followed was a masterclass in brand building, quick commerce strategy, and founder resilience. In this episode, we cover: * Why Kiran left the Apsara family business after 8 years * How GoZero entered a market with 5 existing competitors and still won * Getting rejected by Swiggy/Instamart and pivoting to Zepto first * The quick commerce playbook every D2C founder needs to hear * Blinkit vs Zepto vs Instamart , what's actually different * Should new brands go exclusive on one platform? Kiran answers * The dark first 3 months of GoZero and how he pushed through self-doubt Whether you're a founder, a consumer brand builder, or just curious about how India's D2C ecosystem works this one is packed with gold. Visit DSGCP: https://www.dsgcp.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBocGJwd0hiUGlzOVpsaTd0bXloVy1ibHNhUXxBQ3Jtc0tuVXJNeWhlZURDZVotMWprc1N6bnc1OHE4STJNRW5ESDJhLU9tbFV5SUVBMkN4cy1zYlNRQkF5WF9uTl94TVp3Mjg5M19RYkk2SWR1TzZrMloxMTgwSkstbktYZk0yaG5pbE1tVGRKWmIxM0VyX05vdw&q=https%3A%2F%2Fwww.dsgcp.com%2F&v=IWALTSUnUZs] Subscribe for more deep dives into how great consumer brands get built. You can also watch the full episode on the DSGCP website.  [https://dsgcp.com/theconsummate/?s=&cat%5B%5D=161]

The Dot & Key Story | Building a top skin care brand with 500Cr+ scale & 15%+ EBITDA

In this episode, we sat down with Suyash Saraf, CEO and Co-founder of Dot & Key, one of India's most profitable beauty and personal care brands. With revenues exceeding 500 crores and EBITDA margins of 15%+, Dot & Key has achieved what most D2C brands struggle with - massive scale with concentrated focus on just two categories: moisturizers and sunscreens. In this candid conversation, Suyash reveals: → Why they chose to dominate categories instead of diversifying → How they built multiple hero products in sunscreen while competitors failed → The real reasons behind their stagnation period and comeback strategy → Their contrarian approach to capital efficiency and profitability-first growth → Why they rejected the typical VC playbook and raised only 50 crores → The organizational changes needed when scaling from 0-100 to 100-500 crores → How they attracted top talent to Kolkata without a startup ecosystem From near-failure in 2021 to becoming every BPC founder's benchmark, this is the untold story of building India's most focused beauty empire. Whether you're a founder or just someone curious about the consumer startup world, this is a masterclass you don't want to miss. Visit DSGCP : https://www.dsgcp.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEFpWEtBQ2VkY0lLTjNPQXI4RHJrM3RRNGRSUXxBQ3Jtc0ttR0hxUzVyc3Exc1FFckVYY1lIM3dFQTVwZXZUeG8waV9NYVFrYzBEakQ2S0dxYUotYXk2cDJWZUhpZlFTRXNtWmtwa2dKQmhPWVFIRklDbHNBWXZ6OE1KWW50TmhnUjlQZ0l1a0VXd19xUnpmVU9Saw&q=https%3A%2F%2Fwww.dsgcp.com%2F&v=-JWUt5PfeCs] You can also watch the full episode on the DSGCP website.  [https://dsgcp.com/theconsummate/?s=&cat%5B%5D=161]

The Farmley Story - Building India's largest healthy snacking brand

You can also watch the full episode on the DSGCP website.  [https://dsgcp.com/theconsummate/?s=&cat%5B%5D=161]