Business & Brunch

You Don’t Rise to the Goal. You Rise to the Identity.

You say you want the next income level. More money.More consistency.More overflow. But have you actually prepared yourself to hold it? In this short and powerful episode of Business & Brunch, we’re talking about manifestation through identity, nervous system regulation, and what it really takes to raise your income ceiling. Because you don’t rise to the goal.You rise to the identity. Inside this episode, we cover: • Why your income reflects what feels “normal” to you• How your nervous system impacts your ability to hold more money• The difference between wanting more and being ready for more• The identity shifts required to create consistent income growth• Journal prompts to help you step into your next level self If you’re a service provider building a business while raising babies and you want the six figure income without sacrificing your presence at home, this episode will challenge you in the best way. This is about becoming the woman who treats expansion like her baseline. Connect with me on Instagram @aliciacroci [https://www.instagram.com/aliciacroci/]or on TikTok @itsaliciacroci [https://www.tiktok.com/@itsaliciacroci]and let me know what landed. I love hearing what unlocked something for you. And if you’re ready to go deeper into mindset and manifestation work, especially around identity, visibility, and rewiring the way you show up, grab my workbook. That’s where we start doing the deeper reprogramming work. You can find it here [https://shop.beacons.ai/aliciacroci/b3fca8bd-b6bd-4408-af4b-8e9347aa0167]:https://shop.beacons.ai/aliciacroci/b3fca8bd-b6bd-4408-af4b-8e9347aa0167 [https://shop.beacons.ai/aliciacroci/b3fca8bd-b6bd-4408-af4b-8e9347aa0167] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com [https://aliciacroci.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

If You Feel Disconnect From Your Voice, Here's How To Get Back To It

Have you been showing up in your business… but it doesn’t feel like you? Maybe you’re rewriting captions over and over. Softening your opinions. Holding back the bold thing you actually want to say because you’re worried how it will land. If you’ve felt disconnected from your voice, it becomes really hard to trust it. And when you don’t trust it, you filter it. In this episode, I’m breaking down what’s actually happening in your brain when visibility feels scary and why this isn’t a strategy problem. It’s a nervous system one. We’re talking about: * Why your brain equates visibility with risk * How fear of rejection and exposure quietly shapes your content * What filtering your voice does to your confidence and authority * How neuroplasticity helps you rebuild trust in yourself * A powerful journal + shadow work prompt to reconnect with your truth If you know you’ve been filtering your voice… I want you to come tell me. Connect with me on Instagram @aliciacroci [https://www.instagram.com/aliciacroci/]or on TikTok @itsaliciacroci [https://www.tiktok.com/@itsaliciacroci]and let me know what landed. I love hearing what unlocked something for you. And if you’re ready to go deeper into mindset and manifestation work, especially around identity, visibility, and rewiring the way you show up, grab my workbook. That’s where we start doing the deeper reprogramming work. You can find it here [https://shop.beacons.ai/aliciacroci/b3fca8bd-b6bd-4408-af4b-8e9347aa0167]:https://shop.beacons.ai/aliciacroci/b3fca8bd-b6bd-4408-af4b-8e9347aa0167 [https://shop.beacons.ai/aliciacroci/b3fca8bd-b6bd-4408-af4b-8e9347aa0167] Your voice is powerful. Now it’s time to actually trust it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com [https://aliciacroci.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

If Last Year Spiritually Skinned You Alive… Then Here's How To Tap into Fire Horse Energy

Pull up your big girl britches, fix your crown, and get ready to move, because the Year of the Fire Horse is here and she is not interested in watching you play small. If last year felt like it cracked you open, made you question who you even are anymore, or forced you to outgrow a version of yourself that once felt safe, that was not random. The Year of the Snake was about shedding. It was strategic. It was psychological. It asked you to confront illusions, patterns, identities, and business models that were never meant to come with you into your next level. Now we are stepping into the Year of the Horse, specifically Fire Horse energy, and this is where momentum picks up. This is expansion through movement. This is bold leadership. This is visibility. This is the year where the woman you became during the shedding phase is expected to actually step forward and lead. Layer on top of that the February 17 annular Solar Eclipse landing on a new moon, also known as a ring of fire eclipse, and we are working with initiation energy stacked on acceleration energy. New moons plant seeds. Solar eclipses speed up timelines and expose what is misaligned. Together, this combination acts like a catalyst. This is not about astrology running your life. This is about understanding cycles so you can move strategically instead of feeling blindsided. This year is asking you to move. The only question is whether you are going to trust yourself enough to do it. Tune in as I share: • Why the Year of the Snake felt like identity death and how that shedding prepared you for what is unfolding now • What Fire Horse energy actually activates in your business, your leadership, and your visibility • How eclipse and new moon portals accelerate timelines and bring sudden clarity • The difference between reckless action and aligned momentum so you can move powerfully without burning yourself out • Practical ways to channel fire energy into expansion, confidence, and decisive growth • Why this is not the year to hide behind overthinking, perfectionism, or waiting for external validation If you have felt the stirring, the restlessness, the sense that something bigger is asking to come through you, this episode is going to land exactly where it needs to. And if this episode lit something up in you, make sure you subscribe so you do not miss what is coming next, because this year is not the year to dip in and out when it feels convenient. Share this with your friend who has been talking about her next level but keeps hesitating, because we are not gatekeeping momentum over here. Tag me on Instagram @aliciacroci so I can see you listening and cheer you on properly, and if this is your kind of vibe, go leave a glowing review. That is how we get this message into more ears and more hands that are ready to actually move. If you are here, you are not meant to sit still. Let’s go Queen ❤️‍🔥 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com [https://aliciacroci.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

The Secret Reason Moms Plateau in Business And How to Break Through

Business plateaus are rarely about strategy. If you feel like you are doing everything “right” but the money, momentum, or consistency still feels harder than it should… this episode is for you. In this episode of Business & Brunch, I am breaking down the identity shift from operator mode to Soft Mama CEO, and why so many moms in business get stuck building from survival, proving, or over-responsibility without realizing it. We are talking about: * Why strategy stops working when your identity is capped * How survival mode creates invisible ceilings in business * The difference between being productive versus being available for wealth * What actually changed when I stopped leading my business from force * Why softness is not weakness, it is capacity This conversation is for the mom who wants a business that supports her life, not one that constantly demands more from her nervous system. If you are ready to lead with grounded confidence, regulate your nervous system, and step into a version of success that feels sustainable and powerful, this episode will land. Ready to go all in? Apply to Soft Mama CEO → https://wildlycreativestudio.com/soft-mama-ceo/?utm_source=substack&utm_medium=podcast [https://wildlycreativestudio.com/soft-mama-ceo/?utm_source=substack&utm_medium=podcast] Soft Mama CEO is a 12-month business + mindset mastermind for women who are done with basic AF advice and strategies that don’t actually work for real-life motherhood + entrepreneurship. This is for the women who are ready to raise their standards, lead boldly, and scale with grounded confidence and spacious, sustainable success. Connect with me on Instagram → @aliciacroci [https://www.instagram.com/aliciacroci/] Don’t forget to subscribe and leave me a review if this episode landed for you, it helps other moms find the show too! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com [https://aliciacroci.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

The Email Marketing Strategy That Feels Like Texting Your Bestie with The Copywriting Mama

If your best ideas are living rent free in your Notes app instead of reaching your people and making you money, this episode is for you. On this week’s episode of Business & Brunch, I’m sitting down with email marketing specialist and single mom Cassidy Handel, aka The Copywriting Mama, to talk about how email marketing can become one of the most powerful connection and sales tools in your business without feeling gross, pushy, or performative. Cassidy built her business in just over two years, created her signature retainer service Inbox Empire, and became known for her very honest, very real approach to helping small business owners actually use their email lists instead of letting them collect digital dust. We’re getting into what really works when it comes to email strategy, list building, and showing up online as yourself, even when you’re worried about being judged. In this episode, we cover: * Why your Notes app content deserves a bigger audience and how to get it there * How to turn high performing social posts into emails that make sales * Why there are basically no rules in email marketing and why that’s a good thing * How to integrate your faith and values into your business without being pushy or awkward * Why cleaning your email list matters more than growing it * Why trying to appeal to everyone guarantees you connect with no one * How to repurpose content between social and email without burning out * The truth about send times, open rates, and what metrics actually matter * The very real danger of pricing yourself out of the people you actually want to help This conversation is such a reminder that your email list should feel like hanging out with your people, not standing on a virtual stage screaming buy my stuff. You get to show up as your full self, humor, faith, opinions and all, and build an email strategy that actually supports your life and your business. Inbox Empire - DFY Email Marketing for Socially Successful Brands: https://thecopywritingmama.com/retainer [https://thecopywritingmama.com/retainer] Connect with Cassidy: Instagram: https://instagram.com/thecopywritingmama [https://instagram.com/thecopywritingmama] Threads: @thecopywritingmama [https://www.threads.com/@thecopywritingmama] Website: https://thecopywritingmama.com/retainer [https://thecopywritingmama.com/retainer] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com [https://aliciacroci.substack.com?utm_medium=podcast&utm_campaign=CTA_1]