BYOB: Build Your Own Business
In this episode of Build Your Own Business, Hachi sits down with Adaobi, CEO & Founder of Papuna Foods, to unpack how she transformed a side hustle into a thriving food brand with the power of social media. Starting with just ₦16,000, Adaobi turned her passion for nourishing her child into a business that now produces fruit and nut-infused pap for families across Nigeria. She shares raw lessons about consistency, building an audience online, and scaling from posting daily on Instagram to supplying supermarkets across Lagos. You’ll learn: * How Adaobi used social media to grow her customer base from scratch * Why hygiene and trust were the foundation of Papuna Foods * The struggles of moving from solo hustling to managing staff and factories * How consistency online turned followers into customers * Lessons from scaling into supermarkets across Lagos * The role of COVID in shaping her business and why funding matters ⏱ Timestamps 02:10 – From fashion drop-shipping to pap for kids 08:15 – Quitting 9–5 while pregnant to pursue business 11:45 – The ₦16,000 story: Starting Papuna Foods 19:04 – Knowing your audience: marketing like a mom 29:00 – Ownership mindset & rewarding staff initiative 36:54 – Funding struggles, angel investors & scaling into powders 40:36 – Mistakes, staffing chaos & learning culture 43:30 – Final advice for entrepreneurs: consistency wins 🔗 Links & Resources Follow Papuna Foods on Instagram: https://instagram.com/papunafoods [https://instagram.com/papunafoods] Find Papuna Foods in select Lagos supermarkets like Jendol & more Visit Oze: https://bit.ly/ozesp [https://bit.ly/ozesp] Download the Oze App: https://oze.app.link/f9AGD4Uc2Vb [https://oze.app.link/f9AGD4Uc2Vb] Oze Business School: https://bit.ly/spobs [https://bit.ly/spobs] If you’re building your own business, this conversation is packed with unfiltered lessons on grit, consistency, and how social media can transform even the smallest side hustle into a real company. Don’t forget to like, comment, and subscribe for more real stories from African entrepreneurs.
7 episodios
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