Getting Your Art Discovered on a Controlled Extractive Internet
You see it now, don’t you? How AI slop is filling up social media platforms and pushing out authentic or human generated content. How can artists survive and communicate with potential customers when Google won’t tell customers where we are?
I’ve thought about this topic for a long time, decades really, and have no guaranteed answers that will work for you. But here is what I am trying to do, my strategy for tiptoeing around the platforms while connecting directly with the people who want to see my art.
In spite of the website being declared dead because of Google Zero (no referral traffic), I will build a webpage for my content, just like we did in the early days of the Internet. This will be the place to find my art, my photography. Not on Instagram, not on tiktok, not YouTube, but rather on our top level domains tribemagazine.com and tribe.ca .
I am not going to host videos on YouTube because I don’t want deodorant or bubble tea ads running in front of or interrupting my art. Instead, I'm creating a series of short form documentary films about the photography of the rave and house music scenes in Canada in the 1990s and they will live on our web page, not on a third party platform like YouTube or meta, or even Vimeo, which now has new owners
I explain other strategies to avoid social media platforms and how to leverage AI scraping for your benefit.
It’s crazy out there, and while this may sound like throwing spaghetti at a wall, it just might work.
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