Clandestine Whisky

Have you every hired a professional agency design to develop your branding? It is not just your logo but everything about your business, from colour palates to uniforms and highly important. In this interview I chat with Gavin Knox-Grant, from Cape Town in South Africa on it's importance and why a logo design can cost $1m.

Would you like to get more leads for your business? Are you fed up with reaching out to prospective clients and not receiving a reply? Then Dave Holloways Wonder Leads may just be the answer for you.   I recently received his book Wonder Leads (order from Amazon - https://amzn.to/3cIIDiy and loved the concept behind it. Essentially when contacting potential clients you create a very short film to make a personal greeting. There is no selling at this stage  - just creating a film to get a higher response rate. The book details how to do this from the equipment needed to filming  and presentation tips in a step by step guide. There is a simple process to follow to achieve the best results which is really easy to do.

In this interview I chat with Alina Bassi, the founder of Kleiderly, who is based in Berlin. Having completed a chemical engineering degree Alina worked for multi-nationals before developing a Patent Pending process to repurpose clothing items to give them a new life as a totally different product. This might be as a security tag or clothes hanger, but the possibilities are seemingly endless.   One fact on www.kleiderly.com states that 87% of all clothing waste ends up in landfill or is burned in incinerators which produces the same amount of carbon dioxide as one individual taking 6 billion return flights from Berlin to Australia, per year!   That is quite alarming and goes to prove that not only is Alina's idea much needed but also essential to help combat waste.

In this interview I chat with entrepreneur Emma Robinson, a partner in Red Diamond about beating a pay gap and employee well being.

Stefanie Hopkins is the founder and managing director of Faith Public Relations with over 15 years of PR and marketing experience. Her career has included working on behalf of clients such as Bentley when she was at  McCann Erikson and the recipient of various awards including Forward Ladies SME Emerging, Yorkshire Women of Achievement and 42 under 42.   PR is part of your social media marketing and influencer marketing strategy so important to understand so know how to get free publicity.