CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing

Redefining Marketing Metrics: Beyond Likes to Real Impact

Join fractional CMO Steven Manifold as he delves into the challenges facing today's marketing leaders.  With CMOs under pressure and content quality declining, Steven discusses how short-termism and vanity metrics are impacting growth.  He offers insights on leveraging AI strategically to maintain originality and aligning marketingwith business goals and specifically the importance of focusing on revenue. This episode is essential for those looking to future-proof their careers and lead with strategy in a rapidly changing landscape. He has also built an innovative platform that empowers B2B marketers to streamline strategic planning and execution,offering a seamless way to track plans, budgets, and results all in one place without the hassle of spreadsheets and presentations. Read more below. Contact; https://www.linkedin.com/in/stevenmanifold/ Whitepaper: https://info.berkeleypr.com/b?hs_preview=qcwmVzvP-212089666872 [https://info.berkeleypr.com/gatedagenticai] Music: Timeless by Alex-Productions

What every CMO needs to know about Agentic AI

Most CMOs are underestimating agentic AI, but not for long. Ravi Shankar explores how autonomous systems will soon run campaigns end to end and why leaders who act now will gain the edge. A must-listen on closing knowledge gaps, managing risks and staying ahead. Contact Ravi: ⁠https://www.linkedin.com/in/ravishankardevaraj/ [https://www.linkedin.com/in/ravishankardevaraj/] Whitepaper: https://info.berkeleypr.com/gatedagenticai https://info.berkeleypr.com/gatedagenticai Music: Timeless by Alex-Productions

Data’s Hidden Power: Stories, A Journey with Roula Vsric

Roula emphasizes the power of storytelling in marketing, illustrating the importance of moving beyond just features and facts to create narratives that emotionally resonate with audiences. This approach enhances engagement and influence, making storytelling a crucial tool for modern marketers. This works because it taps into human emotions, making information more memorable and engaging. Roula Vsric: https://www.linkedin.com/in/rvrsic/ roula.vrsic@gmail.com Whitepaper: https://info.berkeleypr.com/ten-ways-to-stop-your-stories-falling-flat Music: Timeless by Alex-Productions

AI isn't the enemy, mediocrity is: Insights from a Seasoned CMO

Seasoned CMO Paul Taylor talks to Chris Hewitt about the growing pressures on modern CMOs, including shrinking tenures, the metrics that matter and how to squeeze more from your marketing budget. He warns mediocrity, not AI, is marketing’s biggest threat. Paul highlights B2B lessons from B2C, the importance of finance fluency, brand investment, trust and peer networking. Contact Paul: https://www.linkedin.com/in/paultaylor1978/ [https://www.linkedin.com/in/paultaylor1978/] Whitepaper:⁠https://info.berkeleypr.com/why-cmos-have-the-shortest-tenure [https://info.berkeleypr.com/ten-ways-to-stop-your-stories-falling-flat] Music: Timeless by Alex-Productions

Trailer: From AI and the great content overload, to budget cuts, KPIs and boardroom scrutiny.

Join host Chris Hewitt in "CMO Unplugged" as we delve into the fast-paced world of B2B marketing. Discover insights from top marketing minds on tackling AI, content overload, and the rise of mediocre marketing. Tune in for stories, strategies, and surprises that will help you stay ahead in the ever-evolving marketing landscape. Music: Timeless by Alex-Productions