Data Roll

S02E15 From Casinos to Entertainment: Data, Subscriptions & Product Leadership | Tero Holopainen

Is iGaming about to look more like Netflix than a traditional online casino? In this episode, we unpack how this industry is shifting from gambling into full-scale entertainment, and how subscriptions, data, personalization and product leadership shape the future of online gaming.  Topics we cover: * is iGaming in 2025 still “casino”, or already an entertainment platform? * where do UX ideas really come from - gaming, streaming, VOD? * could subscription models actually work in online casinos (Netflix / Spotify style)? * regulation, transparency, player mindset - real challenges, not theory * what does the role of a Product Manager look like in iGaming vs other sectors? * personalization + loyalty: what actually works vs what is pure buzzword? * how data supports responsible gaming and protects players from harmful behaviour * where is the balance between data-driven growth & healthy habits? * and finally - what might this industry look like in the next 5–10 years?

S02E14 Borderless Play: The Challenges of Player Access Beyond Licensed Markets | Linda Serbu

In this episode, we talk with Linda Serbu about the challenges of player access beyond licensed markets and the evolving landscape of global iGaming. As borders blur, operators face increasing compliance risks when players connect from outside regulated jurisdictions. Linda shares insights into what drives this behavior - from curiosity and better promotions to limited local options - and how technology like VPNs and digital payments makes it easier than ever. We also discuss regulatory gaps, data-driven monitoring, and the platform challenges of managing cross-border play. Can international cooperation lead to a more harmonized future for online gaming? Tune in to find out.

S02E13 Data, Product & Strategy | Michał Miler

In this episode of the Data Roll Podcast, Stan talks with Michał Miler, Chief Product Officer and VP of Product at Entain - formerly at STS, the leading betting operator in Poland. Michael shares the story of a company’s transformation from a 90s-style family business into a modern online market leader. During the conversation, he explains: * how to build a data-driven product strategy, * the journey from reactive to proactive analytics, * how to connect BI, product, and technology teams, * why data ownership and empowerment are key to innovation, * and when speed of learning matters more than perfect accuracy. It’s an honest, insightful discussion about turning data into a true competitive advantage - not just another dashboard metric.

S02E12 How Data Is Transforming Affiliate Marketing in iGaming? | Michael Filletti

In this episode, we sit down with Michael Filletti, Co-Founder of Routy, to discuss how data is changing the game for affiliates and operators in iGaming. From building a useful data stack to overcoming tracking challenges, we explore the balance between personalization and privacy, why the industry lags behind retail in BI & AI adoption, and how becoming data-driven can protect both sides from unethical practices. Plus, Michael shares surprising insights revealed through data and the essential skills affiliates will need in the years ahead.

S02E11 From Fan to Player: How Data, Media & Sales Power iGaming Growth | Tom Schreurs

In this episode, we sit down with Tom Schreurs from Better Collective to explore how data, media, and sales strategies are driving the growth of the iGaming industry. Better Collective reaches millions of sports fans every month, but how do you turn that passion into meaningful business opportunities?  Key topics we cover: * What makes partnerships with operators truly successful today * The most important metrics to evaluate campaign and channel performance * How to use media data and betting behavior to match the right product with the right user * The role of local preferences, regulations, and market differences in scaling strategy * Balancing editorial credibility with commercial goals in content-driven acquisition * The power (and limits) of personalization in media monetization * Untapped opportunities between sports media and betting platforms Join us for a deep dive into how sports fans become players - and how commercial, editorial, and product teams can work together to unlock the next wave of iGaming growth.