DrivingSales Insights

Building a Digital Marketing Game Plan for the Second Half of the Year

It’s Halftime… Do You Have a Winning Game Plan for the 2nd Half?  In this webinar, we will review your digital marketing game plan for the 1st half of the year and show you how to determine what worked and what didn't. You’ll learn how to develop a winning game plan for the rest of 2019 and help you build a process to implement a successful marketing plan. Then we will help you establish how to implement a digital marketing plan discussing what your biggest opportunities are around digital marketing. Today it is more important than ever to effectively use digital marketing to your advantage. Get ready to dominate the second half of 2019! This webinar that will show you how to end the year on a winning note. The year is half over, are you on track with your forecast? Presenters: George Nenni, Wesley Miller

Mastering Training and Recruitment in the Dealership

Discover the secrets to effective automotive dealership training and dealership recruitment with Paul Budvitis, CEO and founder of Insurian as he sits down with DrivingSales. In this insightful video, Paul shares his wealth of experience on sales training tips, the importance of automotive mentorship, and strategies to empower your team. Whether you're looking to enhance your car sales techniques or seeking to excel in the automotive industry, this video is packed with valuable insights and practical advice. Watch now to transform your training programs and drive success in your dealership!

Developing Processes That Actually Retain Talent

In our business, consumers don't get a better experience from your processes, they get it from your people. But how well are you training your people? Many times a process or product is put in place to help solve a problem. A new product or process is only as good as the people who implement it. Join Jason Volny, National Training Manager at DrivingSales, for an exclusive DrivingSales webinar. Watching this webinar will teach you what you are currently doing wrong when it comes to developing talent and then help you develop a framework to develop and train your management so they can improve every aspect of your dealership. The sales process is a robust process that each sales rep is expected to follow. Is your onboarding and development process as robust as your sales process? People don’t quit jobs, they quit bosses. Learn how to establish a framework that helps you train and develop your staff so they can meet the expectations of today’s consumer. Don’t just install products and processes, learn how to develop your people.

4 Tips to Influence Buyer Behavior

Learn how to pursue in-market car shoppers effectively. What truly motivates car shoppers to their next purchase? How should your BDC/Sales teams follow up when shoppers are in market and throughout the rest of their purchase lifecycle to stay top of mind? Join Gray Scott, Marketing Director for Muller Honda and Muller Honda of Gurnee, and Jon Petron, Vice President of Advanced Services at Outsell, on June 6 at 2:00 pm ET for a live webinar moderated by DrivingSales as they discuss intent to purchase versus consumer intelligence and how to turn those insights into actionable sales.

Maximize Your Automotive Marketing ROI

Join Dan Trinidad, Founder and CEO of Benchmark Data, as he dives deep into the crucial question every business faces: "What's my ROI?" Discover practical tips on how to optimize your marketing strategies, enhance process efficiency, and leverage software systems for better business outcomes. Whether you're a business owner, general manager, or an executive, this video will empower you with knowledge to understand and improve your return on investment across various marketing channels. Key Highlights:  - Understanding ROI in marketing and how to measure it effectively.  - Strategies for enhancing operational efficiency to boost ROI.  - Insights on integrating software solutions for optimal performance.