Essential Connections: The Business Owner’s Guide to Growth During Economic Uncertainty

Episode 5: Customer-centricity: The Great Differentiator

Whether retaining, expanding, or attracting a wider audience, your customers’ experiences are foundational components of your business’ growth. According to GoTo’s Chief Customer Officer, Scott Romesser, the difference-maker – especially in uneasy times – is an increased focus on your customers. It’s critical to deliver genuine value across every customer touchpoint – your products, your systems and processes, and direct interactions.

Episode 4: Keeping Teams Together in a Digital and Distributed Workplace

Employers and managers have worked hard to find and retain good talent. Still, it’s a challenge given ongoing IT skill shortages, the impact of the pandemic, remote work options, and even the Great Resignation. In this new world of hybrid work, leading and engaging workers has become a top challenge. It’s more important than ever that teams are set up to do their best work, feel connected, and stay engaged. In this episode, GoTo’s Chief Human Resources Officer will explore the issues surrounding employee satisfaction (which enhances retention and engagement) among two distinct populations – your employees and your IT staff.

Episode 3: How Good Customer Experience Stems the Rising Cost of Missed Connections

We are long past the overnight rush to support remote work. But more uncertainties remain. Both your customers and your teams have increasingly high expectations around how technology enables essential connections, whether a critical virtual meeting or the resolution of a remote support ticket. At a time when work is becoming more complex and collaboration so essential to success, you simply can’t afford to lose customers or employees because their collaboration tools don’t work. Join GoTo’s VP of User Experience to explore the challenges and solutions of missed connections and the impact of poor customer experience.

Episode 2: Future-Proofing Your Business with Agile IT Leadership

According to recent GoTo research, 95% of respondents have consolidated or plan to begin consolidation to multi-purpose vendors, as they seek to streamline and optimize in the face of global uncertainty. In this episode, we turn our focus to this and other actionable insights that can help reduce the burden on IT while keeping your employees and customers happy.

Episode 1: Future-forward Marketing Strategies for Growth and Resilience

Listen in as SMB advocate Jamie Domenici, Chief Marketing Officer at GoTo, shares her unique learnings and insights.