Filmosity Podcast

The $30M Framework To Building a Magnetic Brand

Jake Karls has built Midday Squares into a powerhouse brand making over 135,000 bars per day, selling 65+ million bars, and landing in over 10,000 stores across North America including Costco, Whole Foods, and Walmart. But the secret to their success isn't just great chocolate—it's storytelling, authenticity, and building out loud. In this episode, we dive deep into Jake's $30 million framework for building a magnetic brand that people can't ignore. From overcoming deep insecurities about communication to becoming one of the most captivating storytellers in the consumer brand space, Jake shares the exact strategies that turned Midday Squares from a condo kitchen startup into a business on track to hit $100 million. We explore the power of building in public, why attention is the most valuable currency in today's economy, how to find product-market fit through data, and why therapy became one of the top three most important investments in their business. Jake also opens up about his burnout, the importance of serendipity, and how he balances the relentless grind of entrepreneurship with protecting his mental health and relationships. If you're building a brand, creating content, or trying to stand out in a crowded market—this conversation is packed with actionable insights you can't afford to miss. Thank you so much for tuning in. It means more than you can imagine. CHAPTERS * 00:00:00 INTRO - The Rainmaker Behind 65 Million Bars Sold * 00:04:02 From Class Clown to Entrepreneur - Jake's Origin Story * 00:09:26 The Power of Storytelling - How to Connect with Your Audience * 00:19:05 Building in Public - Why Every Brand Needs to Tell Their Story * 00:27:26 Finding Product Market Fit - The Data-Driven Approach * 00:30:17 The Rainmaker Role - Making Friends and Making Noise * 00:38:31 Serendipity in Business - The Equinox Sauna Story * 00:42:26 The Burnout Breaking Point - Learning to Slow Down * 00:48:52 Therapy as a Business Strategy - The Secret to Partnership Success * 01:00:32 The Road to 100 Million - What's Next for Midday Squares Guest: Jake Karls, Rainmaker & Co-Founder, Midday Squares Instagram: https://www.instagram.com/jakekarls/ [https://www.instagram.com/jakekarls/] Midday Squares: https://www.instagram.com/middaysquares/ [https://www.instagram.com/middaysquares/] Website: https://middaysquares.com/ [https://middaysquares.com/] Connect with us: Instagram: https://www.instagram.com/filmositymedia/ [https://www.instagram.com/filmositymedia/] Website: https://filmosity.ca/ [https://filmosity.ca/] Contact: info@filmosity.ca [info@filmosity.ca]

This YouTuber Posted Every Week for 9 years. Here’s what she learned.

Keltie O'Connor has been posting YouTube videos every single week for 9 straight years. With over 700,000 subscribers and 240 million views, she's mastered the art of sustainable content creation. In this episode we dive deep into the secret behind her consistency, and all the learnings she had as a creator posting on YouTube for nearly a decade. Thank you so much for tuning in. It means more than you can imagine. CHAPTERS * 00:00:00 INTRO * 00:01:53 What's the secret to her consistency? * 00:04:49 How Keltie gets so many ideas. * 00:10:03 The Art of YouTube Thumbnails. Making Boring Topics Sexy * 00:19:51 Delegation as a creator. The struggles she faced. * 00:27:44 Fear virality. Why going viral isn't as good as people think. * 00:32:38 Brand partnerships and making money on YouTube * 00:38:07 Keep your full-time job while you are creating * 00:51:46 What Keltie's weekly creative system looks like for her to produce consistent videos * 00:59:32 How to build a positive and loyal community * 01:04:09 What's her short-form strategy? * 01:15:03 Podcast Show Tradition Question - Question from the previous guest Guest: Keltie O'Connor, YouTube Creator  ⁨@KeltieOConnor⁩  [https://studio.youtube.com/channel/UC9zEqIwv7yPQ8IlzNYpB_Aw] Instagram: https://www.instagram.com/keltieoconnor/ [https://www.instagram.com/keltieoconnor/] Connect with us: Instagram: https://www.instagram.com/filmositymedia/ [https://www.instagram.com/filmositymedia/] Website: https://filmosity.ca/ Contact: info@filmosity.ca

The Marketing Strategy That’s Printing MILLIONS for Brands

Drew Urquhart went from D1 basketball player to building a marketing empire that's generating millions for brands. In this episode, we dive deep into the exact strategies that helped him scale his agency Banch Marketing to over $350,000/month while managing 100+ clients. Thank you so much for tuning in. CHAPTERS * 00:00:00 Introduction - From Basketball Court to Marketing Beast * 00:01:16 The Secret Sauce - Product Quality Over Everything * 00:05:46 Building God the Father - From Basement to Million Dollar Brand * 00:08:49 The $85K Month Secret - Brand Ambassador Program Hack * 00:17:17 The 7-Touch Point Marketing System * 00:39:19 Bad Ads Work Better than "Good" Ads * 00:45:36 Black Friday Strategy & Seasonal Marketing * 00:48:17 AI in Marketing - The Future of SEO & Content * 00:57:12 Building a 100+ Client Agency - The Pod System * 01:21:40 From NBA Dreams to Business Reality Guest: Drew Urquhart, CEO & Founder, Banch Marketing Instagram: https://www.instagram.com/banchmarketing/ [https://www.instagram.com/banchmarketing/] Website: https://banchmarketing.com/ [https://banchmarketing.com/] Connect with us: Instagram: https://www.instagram.com/filmositymedia/ [https://www.instagram.com/filmositymedia/] Website: https://filmosity.ca/ [https://filmosity.ca/] Contact: info@filmosity.ca [info@filmosity.ca]