Find The Apex - Car Culture Discussions with Christophe Wakefield

John McElroy: A conversation about freedom machines

In a world where cars are increasingly about efficiency, technology, and individual expression, the world’s foremost automotive journalist John McElroy joins me in conversation about how the profound connections we once had with cars are evolving and why the impact of the car on our lives is changing as well. He reveals how this shift could bring positives, and a new type of freedom machine where people that did not have mobility in the past are liberated, and challenges, like the sameness of today’s designs and technological overreach may be making it harder to have a relationship with your car Why does this matter? As cars become smarter, more streamlined, and more isolated, we risk losing the shared experiences that once built communities. But McElroy predicts a future where autonomous tech unlocks a new era of customizing interiors, bringing back personalized, communal spaces that foster connection, not division. Perfect for automotive enthusiasts, casual drivers, and curious innovators alike, this episode challenges you to reconsider what your car says about you, and how the next generation of vehicles could bring us closer together rather than farther apart. Get inspired to see beyond the dashboard and imagine a future where cars are not just machines, but personal expressions and social hubs.

Matt Anderson: Car culture through the decades at the Henry Ford Museum

This conversation explores the transformation of mobility into cars and then their evolution from personalized vehicles with massive cultural significance as social and political statements, to a less engaged society today. Matt Anderson dives into the Henry Ford Museum's leading approach to bringing car culture to life with scholarly exhibitions and among the best archives and collections in the world. Follow along for my conversation with Matt Anderson, the Curator of Transportation at the Henry Ford Museum.

Saad Chehab: Part II - Marketers: The Curators of Car Culture

In this part of the interview, we dive into the marketer's role in shaping Car Culture, with Saad Chehab, someone who has seen all sides of the automotive consumer. Mr. Chehab shares insights on the impact of car design on identity and society, and the emotional attraction in car marketing. The conversation explores the practical considerations that influence car choices, the way marketers can profile consumers and tailor messages to them, and the significant impact marketing campaigns have in shaping car culture.

Saad Chehab: Part I - Car Culture, Identity and Design

The conversation with Saad Chehab delves into the fascinating world of car culture, identity, and marketing. In this first part, he explores the allure of cars and their impact on identity, and the evolution of car design from classic Alfas to new Kia EVs.

Ralph Gilles: Iconic Cars from Passion, Leadership and Racing

Dive into the world of automotive design with Ralph Gilles, Chief Design Officer at Stellantis. Discover his journey through the creation of iconic vehicles, from the Chrysler 300, to Rams, Minivans, and of course, the legendary 5th Gen Viper. Mr. Gilles shares invaluable insights on the evolution of car technology, the strategic importance of halo projects, and the relationship between racing and road cars. He champions the power of passion and collaboration, and credits genuine communication and a deep appreciation for diverse perspectives as the cornerstones of his success. Mr. Gilles explains how his fervent passion for racing and performance permeates every design, offering an exclusive look into the delicate balance of creativity, ingenuity, and pragmatism required to bring cars like the Viper to life.