Fine Tune with Corby Fine

EP52 - The New B2B Playbook: Matt Derella on Aligning the C-Suite for a New Generation of Buyers

Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast. This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads business at LinkedIn and formerly served as the Chief Customer Officer at Twitter. Matt provides an insider's look at the massive shifts reshaping the industry and offers a new playbook for growth, leadership, and C-suite alignment. In this episode, you will learn: * Why the rise of Millennial and Gen Z decision-makers requires a fundamental shift from logos to people and from text to video. * How to get your CMO and CFO on the same page by ditching vanity metrics and focusing on what truly matters: quality pipeline. * Leadership lessons on courage and challenging the status quo, forged during a crucial turnaround period at Twitter. * How AI is "lifting the floor" for creative output and why human craft and trusted expertise will become more valuable than ever. * Practical, non-negotiable principles for leading with respect and getting the best from your team. Tune in for a masterclass in future-proofing your marketing strategy and leadership with one of the industry's most insightful leaders.

EP51 - The Nurse, The Marketer, The Entrepreneur with David Sanchez of Digitalis Medical

Ever wonder what connects an ER nurse to a successful digital marketing agency? 🏥📈  In this episode, Corby Fine chats with David Sanchez, the visionary founder and CEO of Digitalis Medical (https://digitalismedical.com/) and Miracle Recovery. David shares his incredible journey from saving lives in the emergency room to building a powerhouse digital marketing firm that helps healthcare brands thrive and a nonprofit dedicated to addiction recovery. Discover David's insights on: - Navigating the highly competitive healthcare marketing landscape. The power of organic content and omnichannel strategies over just throwing money at ads. - Secrets to effective online reputation management for healthcare practitioners. - How AI is transforming content creation and efficiency in the healthcare space. - Why podcasting is the ultimate SEO shortcut. Join us to learn how passion for tangible outcomes, combined with digital savvy, is changing the face of healthcare marketing! #HealthcareMarketing #DigitalHealth #Podcast #EntrepreneurJourney #ERnurse #AIinHealthcare #SEO #ReputationManagement #DigitalisMedical #MiracleRecovery

EP50 - Claim Your Expert Authority with Christine Blosdale

Tired of being overlooked? Ready to own your niche? Join Corby Fine and the Expert Authority Coach, Christine Blosdale – a 5-time #1 Amazon bestselling author with 25 years of experience in branding and media, who went from writing viral columns for AOL and hosting radio shows to helping global leaders claim their space. Learn to ditch imposter syndrome, master your message across any platform (yes, even TikTok!), and turn your unique experience into influence and income. Concrete tips, powerful insights. Find Christine at expertauthoritycoach.com. Don't miss EP50! You can find Christine at https://www.christineblosdale.com/

EP49 - 2025 The Year of Choice and Control for Advertisers with Jon Finnie

Today, Corby welcomes Jon Finnie, the head of international sales for Yahoo Ads. With a rich background in Canadian marketing, advertising, and media, Jon shares his insights on driving revenue across Yahoo's diverse consumer properties, including Yahoo News, Yahoo Sports, Yahoo Finance, as well as its demand side platform, Yahoo DSP.   Tune in to hear Jon discuss the evolving landscape of digital advertising, the importance of empowering buyers with control over their campaigns, and how Yahoo is navigating privacy regulations and the shift to a cookie-less environment. Discover how AI is revolutionizing campaign optimization and audience targeting, and get a glimpse into the future of marketing in 2025. Don't miss this engaging conversation filled with industry expertise, practical advice, and a touch of nostalgia as Corby and Jon reflect on the past and look forward to the exciting opportunities ahead. Subscribe now and stay ahead in the ever-changing world of digital marketing! 🚀

EP48 - Is Email Dead with Brad Bettinson

This episode features a dynamic discussion with Brad Bettinson [https://www.linkedin.com/in/bradbettinson/], VP of Enterprise Solutions at JAM Direct, focusing on the evolution of email marketing and the role of AI in modern marketing strategies. The conversation delves into whether email is becoming obsolete akin to outdated technologies like the fax machine, or if it's adapting and thriving in a world dominated by instant communication channels. Brad brings over 20 years of experience in email and marketing automation, offering insights into the shifting landscape of customer engagement. He emphasizes the importance of personalized, data-driven approaches in email marketing to cut through the noise of overloaded inboxes. While acknowledging the challenges posed by AI's black box nature, he highlights its potential to streamline processes and enhance relevance in customer interactions. The episode covers emerging trends such as AI-driven personalization, send time optimization, and the integration of various channels within a cohesive omni-channel strategy. Brad stresses the significance of prioritizing customer-centricity and relevance over sheer volume, citing successful examples like Toyota's commitment to delivering value to their subscribers. You can expect to gain valuable insights into the evolving role of email marketing, the impact of AI on marketing strategies, and practical approaches to enhancing customer engagement in a rapidly changing digital landscape.