Forbes Top Creators Show

The Satire Account Followed By Billionaires: How The Gstaad Guy Built a Luxury Empire

How does a digital creator transition from the Apple Pay growth team to designing a 25-unit, limited-edition Bentley SUV? This week on the Forbes Top Creator Show, host Steven Bertoni sits down with the ultimate lifestyle disruptor: The Gstaad Guy. After a 30-second parody video for a friend’s mother went viral on WhatsApp, the creator walked away from a dream role at Apple to build a multimillion-dollar business centered on the archetypes of the ultra-high-net-worth (UHNW) individual. In this episode, we explore the "reverse intention" of satire. By poking fun at the absurdities of the global elite, Gstaad Guy successfully inverted the traditional marketing funnel, accidentally causing sales for brands like Loro Piana to skyrocket. He shares the disciplined business logic behind his 20-hour production workflow for a single minute of content and reveals why the industry's obsession with "authenticity" is a failing strategy compared to the cultivation of true credibility. The conversation dives deep into the shifting landscape of 2026 luxury consumption, contrasting the "snobbery" of old European wealth with the hype-driven spending of the American market. From the launch of his jewelry brand, Pubel, to the creation of the "Chalet on Wheels"—a Bentley Bentayga specced to mirror the elegance of a Swiss chalet, the Gstaad Guy explains how fiction and humor can be effective tools for capturing the attention of the world's most exclusive consumers. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How Woody & Kleiny Discovered The 'Formula' For Going Viral

How do you go from juggling soccer balls on Britain's Got Talent to generating 10 billion views a year as a comedy duo? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with Paul "Woody" Wood, one half of the legendary UK creator duo, Woody & Kleiny, recorded live from the World Government Summit in Dubai. In this episode, Woody breaks down their 13-year journey from the early days of Instagram to building an audience of 50 million followers. He shares the brutal reality of their come-up—working day jobs and filming until 1 AM for five years before making a single penny. He also reveals why they turned down their first lucrative brand deals to strategically pivot away from sports content and into mainstream comedy. Expect a masterclass in virality as Woody explains their "T.H.I.S. A.E." framework (Trends, Humor, Inspiration, Surprise, Adventure, Emotion) and how they use the "Disney Effect" to craft compelling narratives in short-form video. Finally, Woody gives a behind-the-scenes look at their content house, their high-volume production schedule, and their upcoming 140-lesson social media course. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How A Stand-Up Comedian Became The Millennial Finance Expert | Mrs. Dow Jones

How do you go from stand-up comedy and nannying on the Upper East Side to becoming a millionaire "finfluencer" and author? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with Haley Sacks, the financial expert and media mogul better known as Mrs. Dow Jones. In this episode, Haley shares her hilarious origin story, including her pivot from a film and comedy background to pitching a "Finance is Cool" segment to CNBC. She opens up about the wakeup call she had while working for SNL creator Lorne Michaels, realizing she knew nothing about 401(k)s or health insurance, and how getting laid off pushed her to build her own brand. Haley breaks down how she makes investing aspirational—turning a Roth IRA into the ultimate "flex" instead of a Birkin bag. She also dives into the business of being a "finfluencer," her strategy behind using a viral Blue Ivy moment to teach custodial IRAs, and the real reason her generation is facing "financial nihilism." Finally, Haley shares the inspiration behind her new book, Future Rich Person, her top three finance book recommendations, and the biggest financial mistake of her life. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Why Claire Holt Left Hollywood For A Community Of 13 Million

How does a star of global hits like The Vampire Diaries and H2O: Just Add Water transition from playing iconic supernatural characters to becoming a full-time creator with a social media following built on vulnerability and authenticity? On this episode of the Forbes Top Creator Show, host Steven Bertoni sits down with actress turned entrepreneur Claire Holt to deconstruct her "reverse trajectory": moving from the rigid schedules of traditional Hollywood to reclaiming autonomy as a powerhouse digital creator. Claire opens up about the terrifying but life-changing decision to stop hiding behind the characters she played and share her personal experiences online, and how a post with 40,000+ comments fundamentally shifted her relationship with her audience, transforming 13 million casual fans into a deeply connected community that acts as the primary engine for her business. Beyond content creation, Claire reveals the mechanics behind her new fashion brand, Saint Sirène, co-founded with Madeline Simmer. She explains why she refused outside capital to solve the elusive "perfect white tee" problem, and how she manages a high-velocity schedule that often starts with a 3:30 AM run. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 0:19 From Australian Mermaid to Hollywood 3:19 The Power of Supernatural Fandoms 6:19 Using Twitter to Book Acting Gigs 11:43 Quitting Hollywood for Motherhood & Freedom 13:28 The Reality of Being Completely Exposed Online 22:49 The Post That Changed Everything 25:19 The 3:30 AM Routine & AI Scheduling 31:47 Crowdsourcing the Perfect White T-Shirt 38:38 Bootstrapping Saint Sirène 40:47 Why Creators Are the New Hollywood Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The '1,000 Clips A Week' Strategy That Built Zach Justice’s Media Empire

How do you go from eating dollar store food and sharing one bathroom with ten guys to building an 8,000-square-foot production studio and trash-talking Barack Obama on the basketball court? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with Zach Justice, a creator, comedian, and podcast host who has mastered the art of hacking the internet’s attention span. Zach breaks down his incredible origin story, from teaching himself graphic design to landing his first big $50,000 podcast check—only to have it stolen. Zach dives into the business of bridging digital and traditional media, why he built his own massive LA studio, how he funded his hit reality show Vybes Villa entirely through a savvy brand partnership, and his future plans to launch CPG products and apps for his highly engaged community. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 0:00 Introduction 1:20 Humble Beginnings: 10 Guys & One Bathroom 3:12 Breaking into Digital 5:19 The Snowball Effect 7:07 The '1,000 Clips A Week' Method 8:45 Followers Are Vanity: The New Metric of Stardom 12:35 Inside the 8,000 Sq Ft Studio 15:08 Vybes Villa: Leveraging Brand Dollars for Reality TV 19:15 What's Next For Zach Justice? 21:33 The 5-Year Goal: Building a Mini-Hollywood Studio Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]