Ep 14: How to Build Visibility on LinkedIn Without Feeling Like You Are Bragging With Bruce Segall, Part 2 of the LinkedIn Series
This is Part 2 of a two-part series on using LinkedIn with intention. In Part 1, Adam Packard shared how introverts can use LinkedIn to prospect, sell, and grow their businesses.
In Part 2, I sit down with Bruce Segall, president of Marketing Sense for Business, to talk about the other side: building visibility and deepening relationships on LinkedIn as a low-key professional.
Bruce has worked with over 250 clients and 75 professional organizations to help them improve their profiles, build their visibility, and establish meaningful connections on LinkedIn. He spent 25 years at MasterCard and Citibank before launching his consulting practice, and he specializes in helping thoughtful professionals who prefer a quieter approach to marketing and networking.
In this conversation we cover how LinkedIn's 360 Brew algorithm now evaluates the consistency between your posts, your profile, and your overall activity on the platform. Bruce explains why posting at the intersection of business and professional works better than personal content alone, and why the old tricks of clever paragraph breaks and emojis are no longer effective. We also discuss how to balance two professional identities on a single LinkedIn profile, a challenge I am navigating as I return to Food Safety and Quality Assurance leadership while maintaining my coaching and thought-leadership presence.
If you have been on LinkedIn but never posted, or if you post but feel like something is not connecting, this episode gives you a practical framework for building visibility in a way that feels authentic rather than performative.
Check out Bruce's content on his LinkedIn Featured page:
https://www.linkedin.com/in/brucesegall/details/featured/ [https://www.linkedin.com/in/brucesegall/details/featured/]
Key topics: LinkedIn profile optimization, the 360 Brew algorithm, thought leadership themes, visibility for introverted professionals, balancing dual professional identities, and the mindset shift from bragging to sharing value.