From Bars To Bucks
Followers Bring Currency Are hunters chasing deer… or chasing followers? In this episode I talk about something most people in the outdoor industry don’t want to admit — followers have become a form of currency. From sponsorships and brand deals to gear discounts and exposure, social media numbers are starting to matter almost as much as what happens in the woods. But is that a good thing… or is it slowly changing hunting culture? I break down how the outdoor space has evolved, why companies care about follower counts, and how everyday hunters can use social media the right way without losing what hunting is really about. This isn’t about becoming an influencer. It’s about understanding the game that’s happening behind the scenes. Real talk from a blue-collar hunter building something from the ground up. Let me know what you think: Are hunters chasing deer… or chasing followers?
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