Front of House

I Planned My Entire Trip Without Google - Here's What Happened

Planning my San Miguel trip taught me exactly how modern travelers research hospitality brands - and spoiler alert: it's not Google. In this episode, I walk you through my actual research process from start to finish: why I started on TikTok, how Instagram became my vetting tool, and what pre-arrival touchpoints made me trust a brand before I even arrived. If you're a restaurant, hotel, Airbnb, or experience-driven brand and you think your website is enough, this episode will change how you show up online.Ready to start mapping out your 2026? DOWNLOAD OUR FREE 2026 PLANNING GUIDE [https://theswellstudio.myflodesk.com/tgxv71qhce]BOOK A 2026 STRATEGY SESSION [https://theswellstudio.myflodesk.com/2026-marketing-planning-session]

How Experience-Driven Brands Can Show Up Online Like They Do Offline

If your brand creates incredible in-person experiences but feels flat online, this episode is for you. I'm breaking down how experience-driven brands in hospitality and lifestyle can bridge the gap between their physical and digital presence. In this episode: • Why beautiful physical spaces often show up boring online • The difference between selling a product vs. selling an experience • How to translate your in-person brand magic into your digital marketing I'm Emma Phillips, founder of a digital marketing agency specializing in experience-driven brands – restaurants, bars, hotels, Airbnbs, and lifestyle businesses that surprise and delight their customers. If you're a founder or marketer in hospitality or lifestyle, subscribe for weekly episodes on marketing, brand storytelling, and building businesses that create real experiences. JOIN THE GUEST LIST: https://theswellstudio.myflodesk.com/frontofhousetheguestlist– Connect with me: 📧 hello@theswellstudio.com 📱 Instagram: @theswell.studio 🌐 theswellstudio.com