Why Brands Won’t Care About Likes in 2026: UGC + Meta Ads | AdYogi | S2E1 Ragini Varma

What It Takes to Build India’s Next Big D2C Brand? | IGP & Interflora | S02E04 Ragini Verma

Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intend to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help the audience make informed choices. The media used in this video are solely for informational purposes and belong to their respective owners. What happens when a leader with a technology-and-operations background turns his lens to India’s booming gifting and occasion-commerce industry? In this episode of FyndOutWithRagini, we sit down with Ankur Gupta — the Chief Operating Officer at Join Ventures, the digital‐first celebration-brands house behind multiple gifting & flower business ventures. Ankur’s path is not just about running operations — it’s about scaling emotional commerce, personalisation, supply chains and brand ecosystems in the D2C space. You’ll hear how he took his experience in operational excellence and applied it to the world of flowers, cakes, gifts, festivals, and high-stakes weddings. Time Stamps: (00:00) - Precap (01:46) - Introduction of Ankur (03:17) - Thought process behind choosing IGP (04:10) - First catalogue product of IGP (06:30) - Figuring out problems in the flower business (07:21) - How did customers react to defective products? (08:05) - Solution to customer problems (10:17) - How did IGP crack making cakes? (11:46) - Friends reaction to Ankur selling flowers (13:09) - Is IGP better than FNP? (13:54) - Journey from $100 to $1M (15:02) - Supply chain management for handling the demand for rakhis (16:46) - Getting to selling a million rakhis (19:00) - Is Interflora an IGP brand? (20:30) - Bouquet meant worthless in 2017 (21:32) - Most selling flowers in India (24:32) - How did Interflora manage business during Covid? (26:10) - First city Interflora launched in India (27:14) - Peak festivals for Interflora (28:30) - Mother’s Day and Valentine’s Day (31:18) - State that has surprised Interflora the most (32:32) - Craziest story where a celebrity ordered a bed full of roses (32:52) - How do they plan for festivals? (35:28) - How does IGP compete with Bombay Sweet Shop? (37:04) - How do orders get prepared at Interflora? (38:30) - Quick commerce and its effect on Ankur’s business (41:02) - Handling personalisation at scale (41:50) - Assortment of products as per festivals (44:25) - High-profile weddings by Interflora (46:16) - First celebrity wedding experience (48:17) - Anant Ambani’s wedding preparations (49:45) - Biggest nightmare when it comes to weddings (52:08) - Is gifting a money-minting business? (53:40) - Wildest combination sold by Interflora (55:12) - Deciding which products to discard (56:57) - 3 things to never do in a gifting business (58:07) - Myths & Facts segment (1:00:15) - Ankur sells IGP to Ragini (1:00:51) - Thank you Catch the entire series on our YouTube channel – new episodes every alternate Friday!Links: Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithraginivarma/ Ragini Varma Official: https://www.instagram.com/raginnivarma/ About Fynd –Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage,and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fyndpowers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offlinechannels — building the world’s most loved commerce ecosystem.

How we got Mr. Ratan Tata to fund our business? | Boheco | S2E3 Ragini Varma

Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intend to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help the audience make informed choices. The media used in this video are solely for informational purposes and belong to their respective owners. In this episode of the Sustainable Business Podcast, we sit down with the founders of Boheco (Bombay Hemp Company) — India’s trail-blazing agro-enterprise that’s re-imagining the future of agriculture, wellness and beauty through plant-based innovation, with hemp at its core. Founded in 2013, Boheco’s mission is to Educate. Cultivate. Elevate. Working across farmers, scientists, policymakers and industry leaders to build a vertically-integrated ecosystem around industrial hemp and medicinal cannabis. Their vision: to be the pioneering hemp brand in India that is environmentally sound, socially inclusive and economically equitable. In this episode you’ll hear how Boheco overcame immense regulatory, cultural and business challenges: from being India’s only hemp company in 2013 to securing investment, changing perceptions of hemp vs cannabis, and launching products that span hemp manufacturing process, nutrition, wellness, and skincare.Tune in to understand how Boheco is shaping a sustainable future for India and inspiring a wave of eco-friendly startups through science, innovation, and compassion. Time Stamps: (00:00) – Precap (00:48) – Introduction to the Boheco founders (01:38) – How Boheco came into incorporation (04:48) – What inspired the formation of Boheco (05:22) – Hemp vs ganja: understanding the difference (07:07) – Family’s reaction to starting a hemp business (09:04) – Getting the first investment from Mr. Ratan Tata (10:55) – Strategy behind approaching Mr. Tata (13:01) – The first meeting with Mr. Tata (15:00) – Other leading investors of Boheco (16:55) – Being the only hemp business in 2013 (18:20) – Challenges of operating in the hemp industry (21:36) – Changing the perception of cannabis: from dope to hope (23:45) – Why hemp is one of the best sources of protein (24:47) – How hemp cultivation benefits farmers (26:27) – Understanding the NDPS Act, 1985 (28:15) – CBD vs THC: key differences (29:43) – Similarities between opium and cannabis (30:38) – How cannabis helps cancer fighters (34:13) – Cannabis-based medicines for chronic pain (37:36) – Boheco’s first product (40:55) – Transitioning into health and wellness (43:15) – Why nutritionists don’t talk enough about hemp protein (45:03) – How Boheco navigated COVID (46:08) – What is Coronasomnia? (47:03) – Investing in research and product validation (48:33) – Mental health stigma and how hemp can help (49:14) – Building a community (50:11) – Why Boheco is still not mainstream (52:53) – Advice for building a non-mainstream business in India (55:38) – Closing & thank you Catch the entire series on our YouTube channel – new episodes every Friday! Links: Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithraginivarma/ Ragini Varma Official: https://www.instagram.com/raginnivarma/ About Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.

How Retail Brands in India Are Using AI to Grow Faster | Inside Fynd | S2E2 Ragini Varma

Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intend to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help the audience make informed choices. The media used in this video are solely for informational purposes and belong to their respective owners. In this episode of FyndOutWithRagini, we sit down with Farooq Adam, Founder of Fynd, a global commerce platform powering the next generation of brands and retailers with technology, data, and AI-led innovation.Farooq’s journey offers a deep look into how modern commerce is being rebuilt — from sourcing and design to omnichannel retail, logistics, and AI-driven experiences. From forecasting demand and building for Gen Z, to rethinking manufacturing, retail strategy, and global scale — this conversation is packed with sharp insights for founders, brand leaders, and operators navigating the future of commerce. Why You Should Watch: * The vision behind Fynd’s sourcing and design-led commerce platform * How brands can forecast demand and plan smarter launches * Building for Gen Z and staying ahead of fast-moving consumer trends * Blending brand identity with AI and automation * Choosing the right markets, products, and categories to scale * How Fynd simplifies sourcing, design, and minimum order challenges * Why large retailers are partnering with Fynd * The China+1 strategy and what India can learn from China’s growth story * How GST rationalisation impacts MSMEs and emerging brands * AI photoshoots, global scalability, and the future of retail tech Don’t forget to like, comment, and subscribe to FyndOutWithRagini for more real conversations with founders, operators, and leaders shaping India’s consumer and commerce ecosystem. Time Stamps: (00:00) - Introducing Farooq (00:43) - The vision behind Fynd’s sourcing platform (02:41) - How brands forecast future demand (03:51) - How Fynd is building for Gen Z (07:09) - Blending brand identity with AI (09:21) - How Fynd stays ahead of trends (10:21) - Inside Fynd’s design platform (13:38) - How Fynd supports brands with design & sourcing (19:34) - What manufacturers must get right (21:20) - How Fynd helps brands choose markets & products (23:10) - Key guidelines for launching a streetwear brand (25:42) - The right questions brands should ask manufacturers (26:48) - Minimum order requirements to start with Fynd (27:44) - Why large retailers should work with Fynd (31:56) - Farooq on the China+1 strategy (34:31) - Lessons from China for India’s global growth (36:06) - How GST rationalisation impacts MSMEs & small brands (36:57) - How CXOs are rethinking value retail (38:13) - What’s next for retailers with Fynd (39:06) - AI photoshoots explained (42:06) - Can Fynd scale globally with AI? (42:49) - Fynd’s vision for 2026 (43:36) - Closing & thanks Catch the entire series on our YouTube channel – new episodes every alternate Friday! Links: Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithraginivarma/ Ragini Varma Official: https://www.instagram.com/raginnivarma/ About Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.

Why Brands Won’t Care About Likes in 2026: UGC + Meta Ads | AdYogi | S2E1 Ragini Varma

Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intend to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help the audience make informed choices. The media used in this video are solely for informational purposes and belong to their respective owners. In this episode of FyndOutWithRagini, we sit down with Anshuk Aggarwal, Co-founder of AdYogi, one of India’s leading performance marketing agencies helping D2C and consumer brands scale profitably through data, tech, and sharp execution. Anshuk’s journey is a masterclass in performance marketing, scaling brands efficiently, and adapting to rapid platform & AI changes. From cracking the first client, to optimising Meta, Google, WhatsApp, COD logistics, and AI-led creatives — this conversation is packed with practical, on-ground insights every brand and marketer needs today. Don’t forget to like, comment, and subscribe to FyndOutWithRagini for more real conversations with founders, marketers, and operators building India’s consumer ecosystem. Time Stamps: (00:00) - Anshuk’s Introduction (2:14) - Why the name “AdYogi” (3:04) - How to get your first client (5:07) - How would AdYogi pitch to a brand (6:40) - What is the initial budget to hire AdYogi (7:20) - Basics of performance marketing (8:45) - Problems most brands face with performance marketing (10:29) - Likes and followers don’t lead to conversions (11:10) - How to convert the customer to buyer (12:46) - Is COD a good payment option (15:01) - How brands can reduce logistics costs for rural customers (17:44) - Are delivery charges for COD orders working for brands (19:17) - Platform changes to make to optimise it (21:26) - How to optimise WhatsApp campaigns (23:29) - How to troubleshoot campaigns (24:45) - Are AI photoshoots working for brands (27:33) - Content Buckets for Brands (29:38) - Does Influencer video shoot work (30:35) - How do Meta & Google help offline stores scale (33:03) - Advice for brands to make AI more intelligent (34:35) - How can brands make AI ecosystem better for consumers (38:07) - Categories AdYogi is expert in (38:51) - Categories that have a future in India (41:39) - Performance marketing channels for D2C brands (43:56) - Where is YouTube shorts going (44:43) - What does AdYogi do to help brands scale (47:41) - Fashion brands on quick commerce websites (49:58) - Myth or fact segment with Anshuk (52:06) - 3 things for brands to be prepared for festive season (54:37) - Thank you Catch the entire series on our YouTube channel – new episodes every alternate Friday! Links: Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithraginivarma/ Ragini Varma Official: https://www.instagram.com/raginnivarma/ About Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.