Good and Green
Sustainability is no longer just a trend in tourism and hospitality. It is becoming part of how future professionals think, work, and serve. In this episode of Good and Green, Chit Juan talks with Dr. Harold Bernardo Bueno, Dean of the Institute of Tourism and Hospitality Management at FEU Manila, about how sustainability, food systems, and education intersect in today’s tourism industry. Drawing from his roots in farming and his personal experiences hiking across the Philippines, Dr. Bueno shares why understanding local food systems, edible plants, and community traditions can deepen tourism experiences and even support survival skills. He also explains how hospitality education must balance high tech with high touch and high trust to remain relevant in an AI-driven world. GUEST BIO: Dr. Harold Bernardo Bueno is the Dean of the Institute of Tourism and Hospitality Management at Far Eastern University (FEU), Manila, and a strong advocate for sustainable food systems. A certified Sustainable Tourism Professional, he champions the integration of food, culture, and sustainability in tourism and hospitality education. With over a decade of leadership in higher education and international research collaborations, he advances initiatives that promote responsible consumption, local food heritage, and inclusive tourism development. Through his work with academic, industry, and global partners, Dr. Bueno continues to shape future professionals toward building resilient and sustainable food and tourism ecosystems. WHAT YOU’LL LEARN: * How Dr. Bueno’s farming roots shaped his passion for sustainable food systems and tourism. * Why hiking and foraging can deepen understanding of local ecology and culture. * The need to train tour guides about edible plants and survival knowledge along hiking trails. * How hospitality education is adapting to sustainability and changing industry demands. * Why modern hospitality requires a balance of high touch, high tech, and high trust. QUOTES: * It's nice to go to a place unknown to you and then discover traditions along the trail. —Dr. Harold Bueno * We should create more training for our tour guides because identifying all these edible plants and fruits along the trail is a form of survival. —Dr. Harold Bueno * The biggest challenge is to always make sure that our curriculum, the teaching and learning are always up-to-date. —Dr. Harold Bueno * Being a Dean is a powerful position. —Dr. Harold Bueno * Hospitality is all about making our guests feel at home and feel comfortable. —Dr. Harold Bueno * We have to build trust with our guests. Sustainability can build that trust with our guests. —Dr. Harold Bueno LINKS or RESOURCES MENTIONED: Connect with Dr. Harold Bueno: * Dr. Harold Bueno on Instagram [https://www.instagram.com/harold_bernardo_bueno/] * Dr. Harold Bueno on Facebook [https://www.facebook.com/harold.bueno1/] * FEU Manila Institute of Tourism and Hotel Management [https://www.facebook.com/FEUMNL.ITHM] Listen, rate, and subscribe! * Subscribe to the Good and Green Podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/good-and-green/id1755076035] and Spotify [https://open.spotify.com/show/6vhHLmBCztpOFf9Jcz5NJs] * Follow Chit Juan on Instagram [https://www.instagram.com/chitjuan] and Facebook [https://www.facebook.com/pacitajuan], and LinkedIn [https://www.linkedin.com/in/pacita-juan-64767917/] * Subscribe to EchoNews on LinkedIn [https://www.linkedin.com/newsletters/echonews-7103877612539715584/]. Purchase Brew: Cafe, Coffee. Kape at Echostore.ph [https://echostore.ph/]. For more information about Brew: Cafe, Coffee, Kape, visit the Food Writers Association of the Philippine Facebook Group. [https://www.facebook.com/fwap.ph]
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