GNY EP.189 | feat. Christopher Bruce from King Creative ("The Conspiracists" indie Film)

GNY EP.193 | feat. Keith Brown

Spotlighting Utica’s Small Businesses with Keith Brown (Community Lens Media & Love Living Local 315) Matt Masur of Click Stream Studios interviews Utica-area marketer and content creator Keith Brown about his work promoting positive stories and small businesses through Community Lens Media and Love Living Local 315. Brown explains how he helps mom-and-pop shops—especially local food spots without big marketing budgets—gain visibility by sharing their stories, and how he teaches a monthly “smartphone toolkit” content creation class at Mohawk Valley Community College. He describes starting during COVID by filming simple phone videos highlighting open restaurants, learning editing through “YouTube University,” and growing into a broader network that spotlights people, places, and events, including his “Coach’s Corner” segment. They discuss Utica foods like chicken riggies, the value of collaboration and networking, and where to find Brown on social platforms. 00:00 Welcome and Setup 00:35 Meet Keith Brown 02:19 Helping Small Businesses 03:17 Utica Food Talk 03:46 Riggis Favorites and Origins 06:08 Love Living Local 315 07:20 Started During COVID 09:30 Positive Content Mission 11:57 Community Lens Media 13:27 Collaboration and Networking 16:49 Where to Find Keith 17:37 Wrap Up and Goodbye

GNY EP.192 | feat. Jeffrey Rogers from Catalyst Leadership Dynamics

Jeff Rogers on Aligning Leaders at Every Level and Leading Through Adversity Host Noah Chrysler interviews Jeff Rogers, founder of Catalyst Leadership Dynamics, about coaching organizations by aligning senior leaders, mid-level managers, and frontline “doers” through what he calls the “trifecta effect.” Rogers says leadership often fails due to assumptions and lack of clear communication around mission, vision, values, SOPs, and KPIs, noting many companies’ documents are missing or outdated. He explains coaching fine-tunes healthy organizations, earns trust, and helps teams embrace change, including unlearning command-and-control habits that make founders bottlenecks. Rogers discusses navigating six generations in today’s workforce by focusing on each group’s strengths and treating people how they need to be treated. He recommends Patrick Lencioni’s “The Five Dysfunctions of a Team.” Rogers shares his own business failure and bankruptcy, emphasizing accountability, resilience, and adapting tenacity. He directs viewers to CatalystLeadershipDynamics.com [http://CatalystLeadershipDynamics.com], and the episode closes with Click Stream Studios and sponsor mentions. 00:00 Why He Does This 00:11 Meet the Guest Jeff Rogers 00:36 Catalyst and the Trifecta Effect 02:18 Leadership Mistake Assumptions 03:45 Fixing Clarity Mission SOP KPIs 08:03 Resistance to Change and Trust 12:21 Unlearn Relearn Learn New 12:47 Founder Bottleneck Command Control 14:38 Continuous Learning Mindset 15:48 Comedy Story Humility to Learn 16:44 Generations at Work 17:46 Turning Bias into Strength 19:20 Leadership Books to Read 20:34 Trust and Hard Conversations 22:23 Platinum Rule Leadership 24:05 Entrepreneur Journey and Collapse 26:17 Accountability After Failure 29:18 Lessons and Tenacity Email 32:14 How to Work with Jeff 33:46 Studio Plug and Farewell

GNY EP.191 | feat. Rocco Leone from Salt City Wearhouse

Rocco Leone on Salt City Wearhouse: Curated Vintage Clothing, Thrifting Tips, and Expanding in Syracuse Host Noah Chrysler interviews Rocco Leone, owner of Salt City Wearhouse in Syracuse, a shop curating handpicked vintage clothing and antiques from the 1930s–’90s (with some early 2000s), priced to be affordable and long-lasting. Rocco shares what he’s wearing, explains sourcing through thrifting, estate sales, and community sell-ins, and describes the store as a “mini museum” where items get a second life instead of going to landfills. He recounts how he got into vintage in 2020 and opened the shop about eight or nine months ago, noting Instagram and word of mouth as key drivers. Rocco announces his space will double starting July 1 after taking over the adjacent unit in the McCarthy Building. He also gives thrifting “secret sauce,” including identifying older tees via single-stitch construction, country of manufacture, and tag details, and provides shop hours and Instagram handle. 00:00 Vintage Passion Intro 00:13 Meet Rocco Leone 00:30 What Salt City Sells 01:09 1920s Shirt Collar History 02:28 Fit Check and Jewelry 03:35 Making Shopping Comfortable 04:37 How the Store Started 06:24 Getting Discovered Locally 07:23 Marketing That Works 10:27 Ads Inventory and SKUs 12:22 SKU System Debate 12:54 Sourcing With Purpose 14:45 Store Expansion Plans 17:08 Vintage Thrifting Tips 22:07 Pricing And Meaningful Sales 23:39 Who Shops Here 25:19 Where To Find The Shop 25:56 Studio And Sponsor Outro

GNY EP.190 | feat. Jennifer Covert from Meals on Wheels of Eastern Onondaga County

Meals on Wheels Eastern Onondaga County: Nutrition, Wellness Checks, and a Push to Expand Host Noah Chrysler interviews Jennifer Covert, executive director of Meals on Wheels of Eastern Onondaga County and vice president of the Meals on Wheels of New York State Association, about delivering nutritious meals and wellness checks to homebound residents. Serving about 230 people across 12 zip codes, the volunteer-based program helps seniors stay safely in their homes, addressing food insecurity and loneliness, with 17 clients over 100 and a 96-year-old driver who has volunteered since 1992. Covert shares advocacy work in Washington, DC after receiving a Meals on Wheels America grant, seeking $2.285 billion in national funding and recounting client stories showing life-saving impact. She explains meals are prepared fresh daily by volunteers, outlines how to request service (including a $10/day option), and emphasizes needs for substitute drivers, donations, and a new facility costing several million dollars to expand capacity. 00:00 Ninety Six Year Old Driver 00:17 Meet Jennifer Covert 00:48 What Meals on Wheels Does 01:29 Service Area And Capacity 02:06 How To Help Today 02:49 Swag Bag And Brochure 04:29 Advocacy Trip To DC 06:27 Capitol Hill Stories That Matter 07:54 Clients Who Became Family 09:51 Why It Matters After COVID 11:14 Centenarians Still Independent 11:47 Retirement Fears And Hopes 12:35 How Meals Get Made 13:30 Signing Up And Costs 14:32 Scaling Up The Mission 15:05 Dreaming Of A New Building 16:53 Why She Does This Work 20:23 Volunteer Community And Purpose 22:09 See It In Action 23:11 Final Thanks And Studio Plug

GNY EP.189 | feat. Christopher Bruce from King Creative ("The Conspiracists" indie Film)

Christopher Bruce Brings Mockumentary Comedy “The Conspiracists” Home to Syracuse On Good News York, host Noah Chrysler interviews Syracuse native and film producer/professional mascot Christopher Robert Bruce about his feature comedy mockumentary The Conspiracists, shot in a style like The Office and centered on siblings trying to run the first all-inclusive conspiracy theory convention as it falls apart. Bruce discusses lessons from making an independent film as a team effort, producing with partners Uncultured Swine and King Creative, filming in Delaware, and casting Broadway performer Terri Lynn, plus favorite funny character moments and scenes. He promotes upcoming screenings with Q&As: July 18 at the Palace Theatre on James in Syracuse, June 28–29 at the Players Theatre in New York City, and August 1 at the Colonial Theatre in Phoenixville. Bruce also describes running the Mascot Hall of Fame, including National Mascot Day nominations and a potential ESPN partnership, and shares career advice for young creatives. 00:00 Mockumentary Hook 00:30 Meet Christopher Bruce 01:36 What The Conspiracists Is 02:34 Making The Film 04:57 Favorite Scenes 07:09 Screenings And Dates 08:12 Mascot Hall Of Fame 10:06 Syracuse Roots And ESM 12:02 Career Origin Story 17:29 Celebrity Boxing World 19:26 Advice For Creatives 20:37 How To Watch And Premiere 21:28 Wrap Up And Outro 22:08 Show Sponsor Message