Why Your Leads Are Buying From Someone Else | Brad Smith

WHAT IF AI RAN YOUR BUSINESS FOR YOU | Corey Ganim

Most businesses try to automate the wrong things in the wrong order. They throw AI at a broken process, get bad results, and blame the technology. The real problem is skipping the two steps that make automation actually work: knowing exactly what you are doing and fixing it before you hand it off to AI. The businesses that get this right are running leaner, moving faster, and buying back hours every week without hiring a single person. In this episode, Corey Ganim breaks down the AOA framework, the exact three step process he uses to help operators build their first AI employee in 30 days. He covers how to set up Claude Cowork from scratch, the three context files that make AI a hundred times more effective immediately, how to turn repetitive business processes into skills that run on autopilot, and the plugin that does pre-call research so you never have to prep for a sales meeting again. Corey also shares how one audit found an operations head spending two hours every Saturday manually building a PowerPoint that a $42 tool could have been doing automatically the whole time. Corey Ganim is a former IBM professional turned Amazon seller who did 16 million in lifetime revenue before pivoting full time into AI systems. He now helps operators doing 500K to 5 million a year install an AI operating system so they can stop hiring to solve growth problems and start using AI to run core parts of their business instead. Timestamps:  00:00 Intro 00:33 Background of Corey Ganim 02:28 What Is an AI Employee in the Day to Day 03:42 What Is Claude Cowork and How It Works 04:27 The AOA Framework Explained 07:21 Where To Start: Building Your First AI Employee 09:24 What Type of Work To Start With 10:41 The Three Context Files That Make Cowork Effective 13:56 Global Instructions and How They Work 14:11 Connecting Your Tools to Claude Cowork 16:15 How Claude Audits Your Business and Finds Automation Opportunities 17:27 What a Skill Is and How To Build One 20:02 Connecting Claude with Social Media Platforms 22:08 Important Notes after Setting Up Skills 24:11 The Skills That Work Really Well 27:49 How Accurate Is Claude Cowork 29:50 What Does Not Work Well With AI 32:00 The Optimize Step Most People Skip 33:52 How Corey Works With Clients 35:43 Biggest Challenges When Implementing AI Employees 36:41 Real Results: 8 Hours a Month Bought Back for $42 39:35 Final Key Takeaways and AOA Recap 40:40 Connect with Corey Ganim Mentioned Resources: Claude Cowork Clearly Explained (easy beginner setup guide) by Corey Ganim https://youtu.be/cGLMsglDZ8E?si=AZYaS4NjZG6wDxB9  Connect with Corey Ganim  🔗 Podcast: https://podcasts.apple.com/us/podcast/build-with-ai/id1689819329   🔗 YouTube: https://www.youtube.com/@coreyganim   🔗 Email: corey@returnmytime.com Keywords: AI employees, Claude Cowork, AOA framework, business automation, AI workflows, skills and plugins, AI operating system, business process optimization, AI agents, automation strategy #aiemployees #claudecowork #businessautomation #aiworkflows #aoaframework ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ [https://www.youtube.com/@iamgerrid/]   Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/ [https://www.instagram.com/iamgerrid/]    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ [https://www.linkedin.com/in/gerrid-smith/]    🔗 Website: https://gerrid.com/ [https://gerrid.com/]    🔗 Podcast Website: https://growthboss.tv/ [https://growthboss.tv/]    🔗 Digital Marketing Website: https://fortressgrowth.com/ [https://fortressgrowth.com/]

YOUR NEXT HIRE IS NOT A HUMAN | Growth Boss S2 EP3 Teaser

What if your next hire never slept, never complained, and never missed a deadline? That is not a hypothetical. That is what Corey Ganim has been building for operators doing 500K to 5 million a year. And tomorrow on Growth Boss he breaks down exactly how. The episode covers: → The three step AOA framework that makes automation actually work → The three context files that make AI a hundred times more effective immediately → How to turn repetitive business processes into skills that run on autopilot → And the audit that found one operations head wasting two hours every Saturday on something a $42 tool could have been doing the whole time This is not about adding AI to your business. It is about building something that runs without you. The next episode is dropping soon. Subscribe now so you don’t miss it! #aiemployees #claudecowork #businessautomation #aiworkflows #aoaframework #growthboss  ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ [https://www.youtube.com/@iamgerrid/]   Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/ [https://www.instagram.com/iamgerrid/]    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ [https://www.linkedin.com/in/gerrid-smith/]    🔗 Website: https://gerrid.com/ [https://gerrid.com/]    🔗 Podcast Website: https://growthboss.tv/ [https://growthboss.tv/]    🔗 Digital Marketing Website: https://fortressgrowth.com/ [https://fortressgrowth.com/]

Why Your Leads Are Buying From Someone Else | Brad Smith

Most businesses spend thousands attracting leads they never follow up with. They chase viral content, run expensive ads, and build email lists they never email. Meanwhile, the leads that were ready to buy chose a competitor who stayed top of mind. The gap between generating leads and closing sales almost always comes down to one thing: a system that follows up consistently until the customer is ready. In this episode, Brad Smith breaks down exactly how to build that system using AI and follow-up marketing. He covers why AI fails without a system in place first, how one YouTube video can generate 90 pieces of content, the rule of 24 touch points on three platforms, and how retargeting warm audiences for pennies on the dollar quietly compounds into real revenue. Brad also shares how a jewelry brand cut its ad spend in half and went from $20,000 to $120,000 in monthly sales in eight months by simply following up with the people already in their ecosystem. Brad Smith is the founder of Automation Links, a marketing agency with over 10 years in business and more than 3,000 brands served. He has built a YouTube channel to over 100,000 subscribers through pure education and has helped businesses across industries build the systems, content, and follow-up sequences that turn cold audiences into loyal customers. Timestamps: 00:00 Intro 00:36 Background of Brad Smith 01:12 Where To Start: AI or Follow-Up First 02:29 Building the Foundation Before You Add AI 03:52 Where AI Fits Into the System 04:59 Best AI Tools for This Process 05:49 Human Touch Element with the use of AI 07:54 Where the Pillar Content Should Live 09:10 Reviewing and Editing AI Output 09:54 What Makes Up the 90 Pieces of Content 11:20 How This Turns Leads Into Sales 13:16 How To Start If You Are Camera Shy 14:24 What To Do If You Do Not Want To Be on Video 15:28 The 24 Touch Points on 3 Platforms Rule 17:28 Which Platforms You Should Be On 19:09 Using AI for Copywriting and Sales Language 20:48 The Follow-Up System That Closes Sales 23:31 Which AI Tools Brad Uses and Why 23:55 Individualized Follow-Up Strategies 25:35 Engaging on Social Media to Build Relationships 27:37 Retargeting Warm Traffic for a Few Dollars a Day 30:40 What Type of Ads To Run and Where To Send People 33:23 Real Results: Jewelry Brand Goes From $20K to $120K a Month 36:01 The Best Content in Follow up Emails 38:18 CRM, Prompts, and Final Recommendations 39:50 Connect with Brad Smith Mentioned Resources: 2:57 A Thousand True Fans: https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G/ [https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G/]  Connect with Brad Smith 🔗 Website: https://automationlinks.com/ [https://automationlinks.com/]   🔗 YouTube: https://www.youtube.com/@brad-smith/ [https://www.youtube.com/@brad-smith/]   Keywords AI follow-up marketing, lead conversion, content marketing system, email marketing automation, retargeting ads, CRM strategy, YouTube content strategy, AI copywriting, pillar content, lead nurturing #aimarketing #followupmarketing #leadconversion #contentmarketing #emailmarketing ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ [https://www.youtube.com/@iamgerrid/]  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/ [https://www.instagram.com/iamgerrid/]   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ [https://www.linkedin.com/in/gerrid-smith/]   🔗 Website: https://gerrid.com/ [https://gerrid.com/]   🔗 Podcast Website: https://growthboss.tv/ [https://growthboss.tv/]   🔗 Digital Marketing Website: https://fortressgrowth.com/ [https://fortressgrowth.com/]

99% OF YOUR LEADS ARE GONE FOREVER | Growth Boss S2 EP 2 Teaser

99.9% of people who visit your website will never buy. Most businesses do absolutely nothing about it. No follow up. No system. No second chance. They just let them walk away and hope they come back. They never do. Tomorrow on Growth Boss, Brad Smith breaks down the exact system that fixes this. → One video that turns into 90 pieces of content. → 24 touch points across 3 platforms. → And a follow up framework that turns forgotten leads into paying customers. This is not about working harder. It is about building something that works while you sleep. Drop a comment if you want the link the moment it goes live. #aimarketing #followupmarketing #leadconversion #contentmarketing #emailmarketing #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ [https://www.youtube.com/@iamgerrid/] Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid [https://www.instagram.com/iamgerrid]  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ [https://www.linkedin.com/in/gerrid-smith/]  🔗 Website: https://gerrid.com/ [https://gerrid.com/]  🔗 Podcast Website: https://growthboss.tv/ [https://growthboss.tv/]  🔗 Digital Marketing Website: https://fortressgrowth.com/ [https://fortressgrowth.com/]

How to Onboard an AI Employee Before Your Competitors Do | Nick Holzherr

Most business owners think AI is something happening in tech companies, not in their agency or their team. But the businesses pulling ahead right now are the ones that have figured out how to onboard AI like an employee, give it context, connect it to real tools, and let it handle the operational work while humans focus on the thinking that actually moves the needle. In this episode, Nick Holzherr breaks down exactly how his team built an AI employee that does the work of three developers. He covers where most people go wrong when they first try AI agents, how to build the context files that make AI actually useful, which roles AI handles best, and why the businesses that figure this out first will be nearly impossible to compete with. Nick also shares how his team uses schedules, MCP connections, and multi-agent workflows to ship faster than ever with a lean team. Nick Holzherr is an entrepreneur who turned a rejected startup idea into a company that was later sold to Samsung. After running out of money and letting go of his team, he spent years rebuilding before reaching strong profits and growth. He has built and scaled remote teams long before it became common, and believes this way of working gives companies an edge with AI. Nick is now the founder of GitLaw, where he is creating AI tools to help founders handle legal work more easily. He shares practical ideas on resilience, remote work, and how businesses can win by staying in the game long enough to succeed. Timestamps: 00:00 Intro 00:08 Welcome and Overview 00:41 Background of Nick Holzherr 01:10 How Nick Got Into AI 02:19 Why He Built Git Law 04:17 What Is an AI Employee 06:24 What Roles AI Works Best For 08:34 Where To Start With AI Employees 12:32 How Schedules and Automation Work 14:34 Biggest Lessons Learned 17:38 What a Typical Day Looks Like With AI and Human Teams 20:55 How Nick Quantified One AI Employee Doing the Work of Three 23:28 How Long It Took To Get There 25:42 Misconceptions Business Owners Have About AI 31:05 Maintaining Creativity and Voice While Using AI 33:57 Benefits and Drawbacks of AI Employees 37:01 Final Advice for Getting the Most From AI 38:52 Connect with Nick Holzherr Connect with Nick Holzherr 🔗 LinkedIn: https://uk.linkedin.com/in/nickholzherr/ [https://uk.linkedin.com/in/nickholzherr/]   🔗 Git Law: https://git.law/ [https://git.law/]  Keywords AI employees, AI automation, Claude Code, AI agents, software development AI, AI workflows, MCP servers, business automation, AI productivity, onboarding AI #aiemployees #aiautomation #claudecode #aiagents #businessgrowth ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ [https://www.youtube.com/@iamgerrid/]  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/ [https://www.instagram.com/iamgerrid/]  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ [https://www.linkedin.com/in/gerrid-smith/]   🔗 Website: https://gerrid.com/ [https://gerrid.com/]   🔗 Podcast Website: https://growthboss.tv/ [https://growthboss.tv/]   🔗 Digital Marketing Website: https://fortressgrowth.com/ [https://fortressgrowth.com/]