Her Purpose - Hosted by Kindra Morse

From Hustle to Healing Your Relationship with Money, Self-Worth, and Success with Michon Covington

What if the very systems you’ve trusted for security—your career, your budgeting habits, your hustle—were actually the things keeping you stuck? In this powerful episode, Kindra sits down with money coach and former corporate finance leader Michon Covington, who shares her deeply personal journey from burnout and health collapse to healing, alignment, and a purpose-led business. After years of tying her worth to productivity and perfection, Michon made the bold decision to walk away from her dream job and redefine what success really meant—on her terms. Together, they dive into: * How childhood money lessons shaped her approach to finances * The cost of hustle culture on women’s health and identity * How she healed her body by unlearning toxic productivity * Why traditional budgeting advice isn’t serving women * The mindset and strategy behind her “Money Mapping” method * What it takes to trust yourself with money and peace This conversation will resonate with any woman who’s ever felt like she had to choose between impact and well-being. It’s about taking your power back, starting with how you relate to money. Ready to rewrite your definition of wealth and worth? This episode will show you how. Keywords money management, women empowerment, financial education, coaching, mindset, self-worth, work-life balance, health, entrepreneurship, personal finance Takeaways I help women have clarity and spend without guilt. Everything is trade-offs in life. I've always really enjoyed helping women with money. I lost a lot of health problems due to overworking. I wish I could give that girl a hug for her struggles. I knew that I needed to take a step back for my health. Money is meant to support us, not drain us. Mindset work is crucial for financial freedom. You have to trust yourself to manage your finances. Success feels different when you are present for your family. Chapters 00:00 Empowering Women with Money Management 02:50 From Dental Hygiene to Accounting 05:26 Lessons from Family: The Importance of Financial Education 08:19 The Hustle Culture and Its Impact on Women 10:53 Health Consequences of Overworking 13:42 Recognizing the Need for Change 16:12 Transitioning to Entrepreneurship 19:04 The Journey of Helping Women with Finances 23:28 The Journey to Empowerment 25:16 Redefining Success 26:48 The Importance of Presence 28:46 Mindset and Money Management 32:07 Charging for Coaching 34:02 The Flow of Money 36:12 Trusting Yourself and Your Journey 43:38 Encouragement for Change Aligned & Ascending is an 8-week space where I help you get clear on your next step, your message, your offers—all of it—so you can stop second-guessing everything and actually build the purpose-driven business you’ve been thinking about. So if you’re craving clarity and momentum—and a business that feels like you—DM me the word ALIGN on Instagram to get all the info.

From Dream to Reality: Building a Purpose-Driven Brand with Andrea McPherson of Sayor

What if the dream you’ve been quietly carrying for years is the very thing you’re meant to bring to life? In this powerful episode of Her Purpose, Kindra sits down with Andrea McPherson, founder of the American-made clothing brand Sayor, to unpack the bold decision to walk away from comfort and control and step fully into purpose. Andrea shares how her Scottish roots inspired the name Sayor, what it really took to build her brand from scratch, and how her past in fashion, network marketing, and personal healing all collided to lead her here. They dive into: * Why Andrea chose American-made over the fast fashion norm * The identity shift from team member to founder * What network marketing taught her about people, purpose, and pivots * How personal development and recovery shaped her entrepreneurial mindset * The exact moment she knew she could finally give herself permission to go all in This episode is a must-listen for any woman who’s wondering if it’s too late to start, if she’s allowed to pivot, or if she’s really capable of building something on her own. ✨ Connect with Andrea at sayor.us and on Instagram @genuinelydreya [https://instagram.com/genuinelydreya] 🔊 Ready to listen? Press play and be reminded that your purpose is worth pursuing. Keywords Sayor, American-made, fashion brand, entrepreneurship, personal development, sustainability, feedback, community, authenticity, pivoting Summary In this conversation, Andrea McPherson shares her journey of creating her clothing brand, Sayor, which is rooted in her Scottish heritage and a passion for American-made fashion. She discusses the challenges of transitioning from a corporate fashion career to entrepreneurship, emphasizing the importance of authenticity, feedback, and personal development. Andrea reflects on the significance of community and the evolving landscape of the fashion industry, advocating for sustainability and the power of pivoting in business. Her story is one of resilience, creativity, and the pursuit of a meaningful vision. Takeaways The name 'Sayor' is derived from the Scottish Gaelic word for 'free'. Andrea's passion for American-made clothing stems from her family's manufacturing background. Transitioning from corporate fashion to entrepreneurship was a significant leap for Andrea. Overcoming challenges is a crucial part of the entrepreneurial journey. Pivoting and adapting to changes is essential for business success. Authenticity in branding is vital for connecting with customers. Constructive feedback is important for growth and improvement. Personal development plays a key role in Andrea's journey as an entrepreneur. The fashion industry is evolving towards sustainability and ethical practices. Building a community around the brand enhances its impact and reach. Chapters 00:00 The Birth of Sayor: A Journey to Freedom 03:09 American-Made Passion: A Personal Connection 06:10 Fashion Design: A Lifelong Dream 09:03 From Corporate to Entrepreneur: The Leap of Faith 12:02 Overcoming Challenges: The Entrepreneurial Mindset 15:09 Learning to Pivot: Adapting in Business 17:45 The Shift in Network Marketing: A Changing Landscape 21:03 Building a Brand: The Emotional Connection 23:59 The Future of Business: Trends and Insights 34:31 Catalyst for Change: The Birth of a Business Idea 35:58 Navigating Manufacturing: The Journey Beg Aligned & Ascending is an 8-week space where I help you get clear on your next step, your message, your offers—all of it—so you can stop second-guessing everything and actually build the purpose-driven business you’ve been thinking about. So if you’re craving clarity and momentum—and a business that feels like you—DM me the word ALIGN on Instagram to get all the info.

Coming Home to Yourself: Madison Creel on The Journey From Coping to Healing

What if the reason you feel stuck isn’t because something’s wrong with you—but because you’ve been disconnected from who you truly are? In this powerful episode, Kindra sits down with Madison Creel, founder of Journey to Aum, to explore the transformational journey of coming home to yourself. Madison shares how her own path—from speech therapy to soul-centered coaching—revealed the deep need we all have to reconnect with the parts of us we’ve been taught to suppress. Together they dive into: * Why inner healing begins with radical self-awareness * The subtle ways disassociation shows up in our everyday lives * The difference between coping with pain and truly healing it * How our subconscious beliefs shape the way we show up in relationships, parenting, and purpose * What it looks like to reclaim your power and live in alignment with your soul Whether you're in a season of transition, feeling disconnected, or simply curious about the deeper work of healing, this conversation will meet you right where you are—and invite you to go even deeper. Keywords Journey to Aum, inner healing, emotional pain, breathwork, self-discovery, coaching, energy healing, personal growth, mental health, self-awareness Takeaways Journey to Aum is about rediscovering the truth of who you are. Many people are disconnected from their true selves due to conditioning. Inner healing involves addressing subconscious beliefs and emotional pain. The journey to self-discovery is often gradual and requires inner guidance. Emotional pain can be rooted in childhood experiences and beliefs. Breathwork can help individuals connect with their inner selves. Healing requires understanding and working with energy. Therapy can sometimes keep individuals stuck in their pain. It's essential to teach children how to process their emotions early on. Personal experiences shape our ability to help others.  Chapters 00:00 Journey to Aum: A Path to Inner Healing 02:09 The Shift from Teaching to Healing 05:44 Navigating Life's Challenges: A Personal Journey 11:10 Finding Purpose: The Desire to Help Others 14:22 Understanding Root Causes of Emotional Pain 18:40 The Limitations of Traditional Psychology 20:43 The Importance of Healing in Childhood 25:17 Empowering Children: Teaching Emotional Resilience 26:52 Reflections on Past Experiences and Growth 28:35 Understanding Disassociation and Its Impact 31:50 The Role of Identity in Mental Health 34:46 Navigating Emotional Validation and Support 38:30 The Power of Therapy and Healing 43:02 Coaching and Breathwork for Inner Connection 47:43 Transforming Energy and Embracing Unconditional Love 51:33 Finding Purpose and Passion in Work Aligned & Ascending is an 8-week space where I help you get clear on your next step, your message, your offers—all of it—so you can stop second-guessing everything and actually build the purpose-driven business you’ve been thinking about. So if you’re craving clarity and momentum—and a business that feels like you—DM me the word ALIGN on Instagram to get all the info.

From Corporate to Mompreneur: Taylor Johnson's Journey of Passion

What if the thing that feels like a mess right now… is actually the start of your most meaningful work? In this inspiring episode, I sit down with Taylor Johnson—wife, mom of two, and founder of The Mompreneur Paper Co.—as she shares her real and raw journey from a corporate job she hated to building a planner company that’s helping moms all over the country bring balance to business and family life. We talk about: * What it really looks like to start before you’re ready * How Taylor built a product-based business from scratch without a business degree or experience * The mindset shifts that helped her push through self-doubt and external doubt * Why doing work that lights you up changes everything * And how motherhood can actually fuel your dreams, not hold them back If you’ve ever felt torn between being present at home and pursuing your purpose, this episode will remind you that it’s not either/or—it can be both. 🎧 Listen now and ask yourself: “What dream have I been sitting on just because I didn’t know where to start?” Keywords Mompreneur, entrepreneurship, planner, self-discovery, real estate, business growth, women in business, work-life balance, personal development, community support Summary In this conversation, Taylor Johnson shares her journey as a mompreneur, discussing her transition from a corporate job to real estate and ultimately creating the Mompreneur Planner. She emphasizes the importance of self-discovery, community support, and continuous learning in her entrepreneurial journey. Taylor highlights the challenges she faced, the significance of balancing motherhood with business, and the impact of pursuing one's passion. She encourages aspiring entrepreneurs to take action, embrace failure, and seek out problems worth solving. Takeaways Creating a business that aligns with personal values is crucial. Self-discovery often leads to unexpected career paths. Community support can significantly impact entrepreneurial success. Balancing motherhood and entrepreneurship requires intentional planning. Continuous learning is essential for personal and professional growth. Embracing failure is part of the journey to success. Authenticity in business fosters genuine connections. Finding problems worth solving can lead to meaningful work. Surrounding yourself with supportive individuals is vital. Taking action is the key to gaining clarity and confidence. Chapters 00:00 The Journey of Self-Discovery 02:44 Navigating Career Choices and Family Dynamics 05:42 Transitioning into Real Estate 08:44 Creating a Planner for Moms in Business 11:41 Overcoming Challenges in Product Development 14:46 The Shift from Real Estate to Entrepreneurship 17:50 Finding Alignment and Purpose 20:57 Expanding the Planner Business 23:39 Balancing Family Life and Business 27:25 Overcoming Doubts and Negative Voices 30:42 The Journey from Corporate to Entrepreneurship 34:33 Taking Action Without a Business Degree 36:16 Finding Clarity Through Action 37:31 The Importance of Authentic Networking 40:34 Learning from Others and Collaboration 41:59 The Reality of Entrepreneurship 42:49 Encouraging Others to Pursue Their Dreams 44:09 Modeling Possibility for Future Generations 46:30 Finding Balance and Purpose 47:05 Solving Problems and Living Meaningfully Aligned & Ascending is an 8-week space where I help you get clear on your next step, your message, your offers—all of it—so you can stop second-guessing everything and actually build the purpose-driven business you’ve been thinking about. So if you’re craving clarity and momentum—and a business that feels like you—DM me the word ALIGN on Instagram to get all the info.

From Surface-Level Living to Spirit-Led Impact with Nicole Bond

What does it really look like to build a life and business rooted in purpose, faith, and service? In this powerful episode, I sit down with Nicole Bond—a Spokane Valley realtor, wife, mother, and passionate community-builder—who shares her journey from a life that looked “fine” on the outside to one filled with deep fulfillment, divine obedience, and intentional connection. Nicole opens up about what it meant to walk away from surface-level friendships, trust God in a season of financial uncertainty, and build a real estate business that’s less about sales and more about serving people well. From starting Monday Night Dinners for anyone who needed a place to feel seen, to handing out free coffee on Christmas Eve with nothing in the bank—Nicole’s story is a reminder that faith-fueled action always makes a difference. If you’ve ever felt the nudge that life could be more meaningful, this conversation will inspire you to take the next brave step. 🎧 In this episode, we talk about: * Navigating identity after broken relationships and betrayal * How faith carried Nicole and her husband through financial drought * Building community without waiting for permission * What it means to be a safe space for others * Why real impact starts with real love Keywords real estate, community, faith, personal growth, relationships, Spokane, entrepreneurship, love, resilience, connection Summary In this conversation, Nicole Bond shares her journey from feeling lost in her career to finding purpose and fulfillment in real estate and community building. She discusses the challenges of moving to Spokane, the importance of faith, and the impact of genuine connections with others. Nicole emphasizes the significance of being a safe space for people and the ripple effect of kindness in creating meaningful relationships. Her story is a testament to resilience, love, and the power of community. Takeaways Nicole and her husband operate independently under a brokerage. She felt lost in high school, unsure of her future. Nicole transitioned from property management to real estate. The move to Spokane was a leap of faith driven by purpose. Building connections with local businesses was key to their success. They focus on loving and supporting their community. Overcoming challenges strengthened their relationship and faith. Creating a safe space for others is a priority for Nicole. Small changes can lead to significant transformations in life. Faith in God provides strength during difficult times. Aligned & Ascending is an 8-week space where I help you get clear on your next step, your message, your offers—all of it—so you can stop second-guessing everything and actually build the purpose-driven business you’ve been thinking about. So if you’re craving clarity and momentum—and a business that feels like you—DM me the word ALIGN on Instagram to get all the info.