Straight Talk on REITs, DSTs, and What Investors Miss - Debra Froling
Melissa Croll of Attlee Realty, LLC— journalist at heart, entrepreneur by instinct. From oil & gas to car wash deals, her path proves that curiosity and grit make powerful business tools. In this episode, we cover:
* How Melissa carved out a niche brokering car wash businesses nationwide
* What makes selling a business wildly different from selling a house (hello, P&Ls and DSCRs)
* Why mentorship matters—and how women are winning in male-dominated spaces
* The reality of today's market: multiples, SBA loans, and what "bankable" really means
* Car wash types (self-serve, in-bay, express tunnel, full-service) and who they're right for
* Subscriptions, tech, and the next wave in wash ops.
If you've ever wondered how a neighborhood wash can be a serious investment—or you're eyeing your first acquisition—this podcast is for you!
On this podcast, Deborah Froling—a seasoned attorney in real estate and capital markets—breaks down the building blocks behind REITs and the structures investors ask about most today. Deborah shares how she "fell into" the REIT world at the SEC in the early 1990s, right as the REIT market was taking off, and why understanding the why behind a structure matters more than chasing what's trendy. Herb and Deborah break down real-world topics like REITs and Delaware Statutory Trusts (DSTs), and explain a common path many investors consider—from a 1031 exchange into a DST, and then into a 721 UPREIT. They also highlight an important trade-off: once you convert into a partnership through a 721 exchange, you can no longer use future 1031 exchanges. The conversation also highlights Deborah's candid leadership perspective on navigating a male-dominated industry, the importance of mentors, allies, and sponsors, and why the next generation needs to be welcomed into the space—then guided with real opportunities. Listen in on the full conversation with Herb Alston for a smart, straightforward episode packed with insights you can actually use. About Deborah Froling Deborah Froling is an attorney with deep experience across REITs, securities, and alternative investments, spanning public and private transactions—from major IPOs to private placements. Known for her direct, practical approach, she helps sponsors and issuers align the right structure with the right audience, with a focus on clarity, compliance, and long-term durability. ## Because investor situations and objectives vary this information is not intended to indicate that an investment is appropriate for or is being recommended to any individual investor. This is for informational purposes only and does not constitute an offer to purchase or sell securitized real estate investments. Such offers are only made through the sponsors Private Placement Memorandum (PPM) which is solely available to accredited investors and accredited entities. This material is not to be interpreted as tax or legal advice. Please consult your legal or tax professional regarding your individual situation. There are material risks associated with investing in private placements, Delaware Statutory Trusts ("DSTs") and real estate securities including the potential loss of the entire investment principal, illiquidity, tenant vacancies impacting income and revenue, general and real estate market conditions, lack of operating history, interest rate risks, competition, including the risk of new supply coming to market and softening rental rates, general risks of owning/operating commercial and multifamily properties, short term leases associated with multi-family properties, financing risks, potential adverse tax consequences, general economic risks, development risks, long hold periods, and investors should read the PPM carefully before investing paying special attention to the risk section. Securities offered through Concorde Investment Services, LLC (CIS) Member FINRA/SIPC. Advisory Services offered through Concorde Asset Management (CAM), an SEC registered investment advisor. Insurance products offered through Concorde Insurance Agency, (CIA). Thornwood Financial is independent of CIS, CAM and CIA. Check out Herb Alston at: herbalston-northerncalifornia.sites.cbmoxi.com linkedin.com/in/1031exchangeguru