The Second Draft

From Dance Teacher to Fully Booked Designer in 5 Months ft. Emma Feeheley

There’s a lot of noise online about what it takes to grow a successful design business. Fancy credentials. Viral content. A perfectly curated brand. Years of experience before you’re “allowed” to charge premium prices. This episode proves otherwise. Today, I’m joined by Emma Feeheley, founder of Sunday & Co. Interiors, who launched her virtual interior design business in January 2026 and is already fully booked and on track for her first five-figure month. Connect with Emma: TikTok: @sundayandcointeriors Instagram: @sundayandcointeriors DM Caroline on Instagram to learn more about The Workspace [https://www.instagram.com/secondstorystudiointeriors/] Second Story Studio Website [https://www.secondstorystudiointeriors.com/]

Exposing Myself: SWOT Analysis of My Own Business

In this episode, I’m exposing myself a little and walking you through a real SWOT analysis of my design business: the strengths, weaknesses, opportunities, and threats I’m seeing in my own business. We’re talking about everything from AI and the changing landscape of social media…to the strengths that have helped me build a multiple six-figure business and the blind spots I know I still need to work on. This episode is part business strategy, part honest reflection, and part reminder that even experienced entrepreneurs need to regularly step back and evaluate what’s working, what’s not, and where they’re headed next. DM Caroline on Instagram to learn more about The Workspace [https://www.instagram.com/secondstorystudiointeriors/] Second Story Studio Website [https://www.secondstorystudiointeriors.com/]

Stop Hiding in “Productivity” and Focus on What Actually Makes a Difference

You can be busy all day and still not move your business forward. In this episode, I’m breaking down the difference between productive activities (the ones that feel good, look impressive, and keep you in motion)… and needle-moving activities (the ones that actually drive clients, revenue, and real growth). Because answering emails, tweaking your website, and reorganizing your project files might feel productive—but they’re often just keeping you safe. If you’ve ever ended a workday feeling exhausted but wondering what you actually accomplished, this episode will shift how you think about your time.  DM Caroline on Instagram to learn more about The Workspace [https://www.instagram.com/secondstorystudiointeriors/] Second Story Studio Website [https://www.secondstorystudiointeriors.com/]

Inside The Workspace: Out of Alignment…or Just Uncomfortable?

A behind-the-scenes audio drop from inside The Workspace on the difference between true misalignment and the kind of discomfort that comes with growth. If you’ve been questioning whether you’re off track or just doing the necessary work, listen in! DM Caroline on Instagram to learn more about The Workspace [https://www.instagram.com/secondstorystudiointeriors/] Second Story Studio Website [https://www.secondstorystudiointeriors.com/]

The “You vs. Them” Content Shift That You're Probably Missing

In this episode, Caroline breaks down the difference between “you marketing” and “them marketing”—and why this one shift changes everything when it comes to attracting better clients, building trust, and actually converting your content into sales. If you’ve been posting consistently but not seeing results, this is the perspective shift you’ve been missing. DM Caroline on Instagram to learn more about The Workspace [https://www.instagram.com/secondstorystudiointeriors/] Second Story Studio Website [https://www.secondstorystudiointeriors.com/]