What Happens When We Finally Slow Down and Notice Nature with Chris Mckleroy, NOCS Provisions
There’s a change happening. In a fast paced world, more people are craving mindfulness, connecting with nature and being present… slowing down to notice more.
In this episode of Imagine If, Janet Kraus sits down with Chris Mckleroy, founder and CEO of NOCS Provisions, to talk about birding, binoculars, sustainability, mindfulness, and the growing desire many people have to reconnect with nature.
But this conversation goes far beyond outdoor gear. Janet and Chris explore how birdwatching and spending time in nature can improve awareness, mindfulness, curiosity, and our sense of interconnectedness with the natural world.
They also discuss:
* Why birding has exploded in popularity
* How binoculars help people feel more present outdoors
* Sustainable product design and reducing environmental impact
* Conscious entrepreneurship and values-driven brands
* Why younger generations are craving more connection to nature
* The emotional and mental health benefits of slowing down outside
* How businesses can build sustainability into their DNA from the beginning
Chris also opens up about designing NOCS Provisions around environmental responsibility, including plastic-free packaging, carbon emissions reduction, nonprofit partnerships, and supporting organizations that help kids access outdoor experiences.
Whether you love hiking, birding, camping, sustainability, mindfulness, or simply want to feel more connected to the world around you, this episode offers a thoughtful conversation about nature, design, and paying attention to the details we often miss.
Learn more about NOCS Provisions: https://shop.bluedotliving.com/collections/nocs-provisions [https://shop.bluedotliving.com/collections/nocs-provisions]
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