Episode 4: Lars Veelaert - XFA

Episode 7: Tim Dhondt - Goodshift

In this episode, we sit down with Tim Dhondt [https://www.linkedin.com/in/timdhondt/], founder of Goodshift [http://goodshift.co], a new platform connecting purpose-driven talent with impactful career opportunities. Tim shares how his experience leading sales and social media strategy at Dripl—an eco-startup—laid the groundwork for launching his own mission-focused venture. We explore: * Why Goodshift aims to fix what’s broken in traditional job boards like LinkedIn and Indeed * How social selling at Dripl generated 25% of their sales pipeline—organically * The shift from being the face of someone else’s startup to owning his narrative as a founder * Building social media habits across the entire growth team (not just sales) * Leveraging LinkedIn and Instagram differently for reach vs engagement * His take on using AI to shape your voice online—and why bad prompting is the real problem Tim also shares candid reflections on social media “cringe,” balancing authenticity with strategy, and why consistency always beats the perfect post. Whether you’re a founder, jobseeker, or sales lead—this episode offers real-world insights into building a meaningful brand and community online. PS: Follow Goodshift on LinkedIn [https://www.linkedin.com/company/gooodshift/] and Instagram [https://www.instagram.com/goodshift.co]. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit itsmpodcast.substack.com [https://itsmpodcast.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Episode 5: Zach Weismann - The Impactful

In this episode of The Impact through Social Media Podcast, we sit down with Zach Weismann, founder of The Impactful, a global community of creatives and strategists helping purpose-driven organizations tell their stories. From being one of the first users on Facebook to now deleting his account, Zach reflects on the evolution of social media — both its power to connect and its darker sides.We dive deep into:The love-hate relationship many of us have with social platforms.How social media has transformed business, privacy, and personal identityWhy smaller, values-driven organizations often make the best clientsThe impact of authentic connections over vanity metricsAnd yes, a hilarious story involving burner accounts and neighborhood dramaIf you’ve ever questioned your relationship with social media — as a person or a brand — this one’s for you.Connect with Zach here: www.theimpactful.comwww.linkedin.com/in/zachweismann🎙 Sponsored by www.heywill.ai, the social media assistant in your pocket. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit itsmpodcast.substack.com [https://itsmpodcast.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Episode 6: Kenneth Van den Bergh - Carbon Alt Delete

In this episode, we dive into the intersection of sustainability, social media, and personal branding with Kenneth [https://www.linkedin.com/in/kennethvandenbergh/], co-founder of Carbon-Alt-Delete [http://carbonaltdelete.eu], a carbon accounting software company helping consultants across Europe reduce business emissions. Kenneth shares his hesitation around being seen as an “influencer,” despite building a strong personal brand with over 15,000 LinkedIn followers. He explains how Carbon-Alt-Delete carved out a niche in B2B sustainability by targeting consultants rather than end clients, and how LinkedIn became their most powerful channel—from organic outreach to brand-focused ad campaigns. The conversation covers: * The carbon footprint of AI and social media tools (and why it’s still a small piece of the puzzle) * Why personal profiles outperform company pages on LinkedIn * The importance of niche targeting and staying consistent with content * His take on the future of LinkedIn and risks of it becoming too video/ad-driven * The power of personal posts, including the viral impact of his family trip in an electric car Kenneth also reveals how traditional media—a single radio and newspaper feature—still generated more traffic than any social media campaign, and he wraps with two key lessons for growing on social media: play the long game, and be yourself. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit itsmpodcast.substack.com [https://itsmpodcast.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Episode 4: Lars Veelaert - XFA

In this episode, we dive into the complex world of B2B cybersecurity and explore how Lars from XFA.tech uses social media in this industry. We talk about the importance of building trust, the challenges of differentiating personal and company brands, and strategies for content creation. We also address the impact of AI on social media, the importance of a well-written narrative, and the balance between transparency and celebration in business achievements. Finally, Lars shares some valuable tips for founders who are getting started with social media. What else? * Social Media Strategy for Cybersecurity * Personal Insights on Social Media * Challenges and Regrets in Social Media * Advice for Founders on Social Media * Memorable Social Media Moments Sponsored by www.heywill.ai, your writing assistant for genuine LinkedIn content. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit itsmpodcast.substack.com [https://itsmpodcast.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Episode 3: Sarah Parent - Go Forest/Go Ocean.

In this episode, I sit down with Sarah Parent, founder of Go Forest and co-founder of Go Ocean, to discuss how she uses social media to grow environmental impact projects. Sarah shares how LinkedIn drives B2B engagement, why authenticity is key in content creation, and how AI tools can support—but not replace—human storytelling. They explore the pros and cons of social media, the power of going viral unexpectedly, and the importance of being bold, personal, and honest online. Learn how to make a difference through social media and stand out in a noisy digital world. Visit www.goforest.be and www.goocean.be to learn more about Sarah’s work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit itsmpodcast.substack.com [https://itsmpodcast.substack.com?utm_medium=podcast&utm_campaign=CTA_1]