IN FOCUS

[Ep. 15] IN FOCUS: Fandom – Switching Genres

Episode fifteen sees Karma Bertelsen, Marketing Strategy Director (EMEA) at FUGA, in conversation with Scottish artist and songwriter Nina Nesbitt, exploring what it means to evolve creatively, switch genres, and bring fans along on new musical journeys.

[Ep. 14] IN FOCUS: Fandom – Finding Communities That Matter

Episode fourteen sees Cabrea Casey, A&R and Sync Marketing Director at Downtown Music Publishing, in conversation with songwriter, recording artist, and producer Madge, exploring how fandom, gaming, and music intersect to create deeply engaged, authentic communities.

[Ep. 13] IN FOCUS: Sustainable Careers – The Long Game

Episode thirteen sees Ben Patashnik, Senior Strategy Manager at Downtown, in conversation with Dexter Hubbard, Consultant at Badhead Music and Label Manager at SADCØRE Records, exploring what it truly means to build a sustainable career in music — and why time is one of an artist’s greatest assets.

[Ep. 12] IN FOCUS: Life of a Label – Talent Discovery & Development

Episode twelve sees Tim Cronin, Director of Business Development (UK & Ireland) at FUGA, in conversation with Kwabz, Co-Founder and Director of Mixtape Madness, exploring how labels discover, develop, and support artists in an increasingly saturated and fast-moving music landscape.

[Ep. 11] IN FOCUS: Marketing – From Spend to Story

Episode eleven sees Tim Huang, Director of Audience Strategy at Downtown Music, in conversation with Brian Popowitz, General Manager of Black Box, exploring how music marketing is evolving from pure media spend toward storytelling, intention, and long-term fan development.