Just Curious by The Spotlight India

Mastering Marketing: Aarti Samant's Journey, Viral Campaigns, and 2024 Predictions | JC 85

Welcome to a deep dive into the dynamic world of marketing with our special guest, Aarti Samant! In this episode, we trace Aarti's inspiring journey from her early days to becoming a force in the marketing realm, touching upon her experiences, insights, and predictions for the future. Aarti shares her wisdom on the importance of community in branding, practical advice for social media enthusiasts, and a glimpse into what the future holds for marketing in 2024. Whether you're a seasoned marketer or just starting, this episode is a treasure trove of insights. 🎙️ Connect with Aarti Samant: LinkedIn:- https://www.linkedin.com/in/aartisamant/?originalSubdomain=in Instagram:- https://www.instagram.com/thesortedgirl/?hl=en 🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987 Engage with us in the comments, hit the like button, and subscribe for more enriching conversations with industry leaders. Ready to elevate your marketing game? Let's dive in! 🔥 #MarketingMinds #AartiSamant #SocialMediaCareer #2024MarketingTrends Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...) Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...) Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...) Timestamps- 0:00-intro 1:34- Introduction of Aarti Samant 3:44- Beginnings of Samant 15:08- The social media journey 19:00- Working for Hotstar 22:44- Why did Samant like to Study marketing? 24:05- Basic Fundamentals to use for a marketing career 29:45- “A brand without community is a joke” 34:31- How to make Social Media your career? 42:22- 2024 Predictions for Marketing 53:02- Productivity tips 59:14- How to have a flexible team? 1:01:27- Repetitive patterns in brands 1:08:49- How to know your Audience as a creator? 1:20:11- Outro === Subscribe to The Spotlight Clips Channel : https://youtube.com/@Justcuriousclips Just Curious Podcast Playlist: https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k === Let's Connect Online: 📱Instgram: https://www.instagram.com/thespotlightindiaa/ 👨🏻‍💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/ 😄Facebook:https://www.facebook.com/thespotlightentertainment 📩To get in touch with us drop a mail at - thespotlightvadodara@gmail.com === 🙋‍♂️Who are we: ‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity. #TheSpotlightIndia #JustCurious #podcast

Vishwaa Joshi on Realtionships, Self Obsession, Movie Promotion | The Spotlight India | JC84

In today's fun episode of the Just Curious Podcast, we have a special guest, Vishwaa Joshi, who's also known as the "The Other Vishwaa." She's super popular on Instagram with more than 170,000 followers!In this episode, it's like two friends having a nice chat in a cafe. They talk about all kinds of stuff related to work and life, and it's not boring at all, I promise!In this podcast, Utsav and Vishwaa talk about what happens when you become famous as a content creator. They also chat about Vishwaa's favourite TV shows, what she thinks about sharing your love life online, and even using your partner in your content. And guess what? Vishwaa is only 21 years old, but she talks and thinks like an 40 year old women with great wisdom. So, sit back, relax, and enjoy this cool episode, my friends!Follow Vishwaa Joshi:Instagram:- https://instagram.com/the.other.vishwaa?igshid=MzRlODBiNWFlZA==🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987 Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...) Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...) Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...) Timestamps: 00:00 - Intro 02:15 - Self-Obsession of Vishwaa 05:30 - How Content Journey Started ( the other Vishwaa) 08:38- First Viral Video 09:35- Favorite Reality Show's of Vishwaa 12:58- What changes have come after fame 18:40- How to stay rooted after being famous 23:20- Future Content plans of Vishwaa as a Creator 26:40- Vishwaa's Content Creation Process 29:20- First Experience on Stage 30:40- Preparation for being an Actor 32:22- Ranveer Singh or Ranbir Kapoor who's Favorite? 33:22- Koffee with Karan Favorite Episode of Vishwaa 34:24- Ranbir Kapoor's performance in Animal 35:20- The graph of staying family gradually decreases after the age of 21 38:12- Opinion on Relationship 45:00- Who is the one and only person for Vishwaa 47:03- What do girls look for in a guy? 49:00- GenZ are more self-aware than any other generations 52:20- How to Deal with Hate? 57:00- Smriti Irani follows me 01:00:15- Movie Promotion Experience 01:00:25- Meeting with Rishab Shetty, Katrina Kaif, Sidharth Chaturvedi 01:01:52- Fukrey Promotion and Richa Chaddha 01:02:53- Highest Viewed Reel 01:03:57- How did the Idea of Surti Aunty in Kashmir come? 01:05:48- Like, Share & Subscribe its Free === Subscribe to The Spotlight Clips Channel : https://youtube.com/@Justcuriousclips Just Curious Podcast Playlist: https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k === Let's Connect Online: 📱Instgram: https://www.instagram.com/thespotlightindiaa/ 👨🏻‍💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/ 😄Facebook:https://www.facebook.com/thespotlightentertainment 📩To get in touch with us drop a mail at - thespotlightvadodara@gmail.com === 🙋‍♂️Who are we: ‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity. #TheSpotlightIndia #JustCurious #Vishwaajoshi #Podcast

Struggles of Indian Backward Castes after 76 Years | The Spotlight India | JC 83

Do Read Hannah Lalhlanpuii & Tanushree Singh:-Postcard from the Lushai Brigade: https://amzn.eu/d/6lXhYoP The Letter to Lahore https://amzn.eu/d/8Thf3XQ On today’s episode of Just Curious Podcast, we have with us Tanushree Singh and Hannah Lalhlanpuii. Tanushree and Hannah both are authors. They have written books under the series called “Songs of Freedom”. Tanushree’s book name is The Letter to Lahore and Hannah’s book name is Postcard from the Lushai Brigade. In this podcast episode Utsav, Tanushree, and Hannah talked about the meaning of freedom for different people. They talked about caste, religion, and issues around the northeast of India. Hannah shared stories about Mizoram people who are still under the trauma of the Insurgency Period of Mizoram from 1960 to 1980. Tanushree talked about the caste system problem in India. What are some of the values we should develop to stop doing this? 🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987 Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...) Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...) Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...) === Subscribe to The Spotlight Clips Channel : https://youtube.com/@Justcuriousclips Just Curious Podcast Playlist: https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k === Let's Connect Online: 📱Instgram: https://www.instagram.com/thespotlightindiaa/ 👨🏻‍💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/ 😄Facebook:https://www.facebook.com/thespotlightentertainment 📩To get in touch with us drop a mail at - thespotlightvadodara@gmail.com === 🙋‍♂️Who are we: ‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity. #TheSpotlightIndia #JustCurious

9 Legendary Hacks Pro Marketers Use for Branding and Content | Nikhil Kant| The Spotlight India|JC82

Unlock the Secrets of Social Media Marketing and Branding with Nikhil Kant: A FREE Masterclass You Can't Miss! On today’s episode of Just Curious Podcast, we have with us Nikhil Kant. Nikhil is a Head of Brand Marketing, PR, and Social at Even. Previously he was the Global Social Media Head of Uber. He is also an angel investor. Nikhil has over 13+ years of experience working in the Advertising and Marketing Industry. Nikhil has worked on marketing campaigns for brands like Coca-Cola, Micromax, Durex, Sony, etc. He also worked on the 2014 BJP’s General Election Marketing campaign “Abki Baar Modi Sarkar.” In this podcast episode, Utsav and Nikhil talked about Genius Branding Strategy behind Coke Studio and Zomaland. How content and social media marketers can evoke emotions in the consumers by the content? How to build a brand’s social media page from scratch? Marketing Strategies brands can learn from BJP’s 2014 Marketing Campaign. If you are into the Social Media Marketing industry or you are into content creation, you can learn many things that a 1000rs course will also not teach you. This is an absolutely FREE Masterclass on Social Media Marketing and Branding. 🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987 Timestamps: 0:00 - Intro 2:30 - Story Behind Nikhil's Long Hair 6:00 - Nikhil's Journey in Advertising Industry 8:30 - Losing His Father at a Young Age 14:05 - Working on Coca Cola, BJP Election and Micromax Marketing 18:20 - "Hack Number 1" Coke Studio and Zomaland - Genius Branding Strategy 22:25 - "Hack Number 2" Causes & Purposes in Marketing 27:30 - "Hack Number 3" Use these Triggers to Evoke Emotions 29:55 - "Hack Number 4" Being Serious in Marketing is USELESS 36:40 - "Hack Number 5" Is Funny Content Require to Grow Followers on SM? 43:30 - "Hack Number 6" How to Build a Brand's Page from Scratch on Social Media? 49:35 - "Hack Number 7" How to find a Target Audience for a Social Media Page? 56:15 - "Hack Number 8" Hero, Hub, Hygiene - Content Framework 1:00:37 - "Hack Number 9" BJP's Marketing Campaign for Elections in 2014 - Abki Baar Modi Sarkar 1:07:00 - "Bonus PR Tip": PR Machinery to Spread Hate 1:09:15 - Parting Thoughts 1:09:37 - Zero Cost Support - Subscribe, Share, Like and Comment Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...) Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...) Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...) === Subscribe to The Spotlight Clips Channel :  @JustCuriousclips  [https://studio.youtube.com/channel/UC8OoYayTJFD_Wbk59W30NiA] Just Curious Podcast Playlist: https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k === Let's Connect Online: 📱Instgram: https://www.instagram.com/thespotlightindiaa/ 👨🏻‍💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/ 😄Facebook:https://www.facebook.com/thespotlightentertainment 📩To get in touch with us drop a mail at - thespotlightvadodara@gmail.com === 🙋‍♂️Who are we: ‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity. #TheSpotlightIndia #JustCurious #Podcast

INDIAN Merchandise Market Business Insights & Leadership Lessons by Srikanth Acharya | The Spotlight India | JC81

On today’s episode of Just Curious Podcast, we have with us Srikanth Acharya. Srikanth is a Founder and CEO of Offineeds. Offineeds is one of the most important trusted corporate gifting companies in India. In this podcast episode, Utsav and Srikanth talked about the Merchandising market in India. Srikanth shared stories about How Star Wars, Marvel, and Barbie sort of movies make 60% of their revenues from the merchandise. Also, he talked about Taylor Swift’s Era tour and how she is earning revenue in millions from just merchandise. Apart from that they talked about the Future of Employment in India. Leadership mental models Srikanth uses in making important decisions and growing a business. Timestamp: 0:00 - Intro 2:32 - Srikanth's Entrepreneurial Journey 5:20 - B2B is a Boring Business 7:30 - Different Skills for Different Scale of Business 10:52 - Content Creation important for Business 14:15 - Facebook Ads are becoming extremely expensive 18:31 - Marvel and Taylor Sweift Merchandise Revenue 22:00 - Different types of Gifting in Business 26:42 - Why Employee Gifting is Important? 29:00 - Future of Jobs/Employment in India 38:55 - Leadership Mental Models of Srikanth 47:25 - Magnify vs Multiply (Two ways to grow a business) 52:15 - Srikanth's 3 CRORE Debt Story - Darkest Phase of his Life 1:00:20 - Harvard makes 18$ Million Dollars of Merchandise 1:03:30 - Merchandising as a Coach/Creator 1:07:38 - Partng Thoughts 1:09:05 - Zero Cost Support - Subscribe, Like, Share and Comment Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...) Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...) Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...) === Subscribe to The Spotlight Clips Channel : https://youtube.com/@thespotlightindiaclips Just Curious Podcast Playlist: https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k === Let's Connect Online: 📱Instgram: https://www.instagram.com/thespotlightindiaa/ 👨🏻‍💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/ 😄Facebook:https://www.facebook.com/thespotlightentertainment 📩To get in touch with us drop a mail at - thespotlightvadodara@gmail.com === 🙋‍♂️Who are we: ‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity. #TheSpotlightIndia #JustCurious