Kind of a Big Deal
What if you could build a business that refuses to choose between making money and making a difference - and that treats the people you serve like the full human beings they are? Melissa Camilleri is the co-founder of Stand for the And, an education company that supports people to develop, launch, and facilitate scalable learning experiences with their IP. Their both/and philosophy isn't just a tagline, it's the foundation of how they sell, how they work with clients, and how they think about impact. In this episode, we get into ethical selling, the identity reckoning that comes when experts step out from behind a title or institution, and what it means to stand on your own work. Melissa also shares her remarkable origin story of how she became an accidental entrepreneur in the middle of divorce, grief, and a leave of absence - and why she believes creation is the antithesis of destruction. What You'll Learn: ⭐ What it means to build a business on a both/and philosophy ⭐ Why ethical selling starts with giving people their full agency ⭐ The two unexpected transformations every expert goes through when they go out on their own ⭐ What visibility really means when you no longer have an institution behind your name ⭐ Why your most "disparate" experiences might be your greatest competitive advantage ⭐ What legacy looks like when your mission is to fan people's flames Timestamps: 00:00 Introduction 02:00 What is Stand for the And? 07:00 Ethical selling and pain-point marketing 19:00 Giving people their full agency as buyers 21:00 The two big transformations experts don't see coming 25:00 Visibility and standing on your own work 28:00 The line in the sand moment 29:00 Getting to know yourself again 32:00 Going back to your childhood self 41:00 Building at a forever pace 43:00 Melissa's origin story 46:00 The leave of absence that changed everything 48:00 Creation as the antithesis of grief 54:00 Your squiggly background is your superpower 57:00 Legacy: being a mirror for others 1:01:00 Kids Bowl Free PSA Resources and Links: Find host Kristin Belden: On LinkedIn: https://www.linkedin.com/in/kristinbelden/ On her website: https://www.BeldenStrategies.com Sign up for her newsletter: https://www.beldenstrategies.com/newsletter Stand for the And Website: https://www.standfortheand.com Connect with Melissa Camilleri on LinkedIn: https://www.linkedin.com/in/melissacamilleri/ Check out their Substack: https://substack.com/@standfortheand
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