Lancashire Business Stories
From Bid Writer to Managing Director: Tom Sander-Daniel onGrowing Thornton & Lowe and Winning Public Sector Work Tom discusses his career journey from studyinggeography to joining Thornton & Lowe as a bid writer eight years ago and becoming managing director last year, supported by leadership training (including ILM) and experience gained as the company grew from around 10–15people to about 65, including an acquisition. He explains Thornton & Lowe's core focus on helping organizations win public sector work through bid writing, advisory support, training, recruitment, and software: Tender Pipeline (opportunity searching with free and licensed options) and Tender Library (finding and reusing past bid content). The conversation covers bid/no-bid strategy, evidence-led responses, supplier engagement, frameworks and dynamic purchasing systems, challenges for SMEs versus incumbents, and how marketing and relationship-building before tenders drop can improve win chances. Tom shares three SME tips: build a targeted pipeline, plan engagement, and usestrong evidence. 00:00 Welcome and Intro 00:18 From Geography to Bids 02:15 Growing Into Leadership 03:59 Training and Accidental Managers 05:35 Becoming Managing Director 07:42 Team Growth and Remote Work 08:42 What Thornton and Lowe Does 10:03 Bid Support Levels Explained 11:51 Finding Tenders With Software 14:36 Tender Library Content Search 15:49 Training and Recruitment Services 18:24 SME Advice for Public Tenders 20:38 Winning Without ISO 21:41 Procurement Act Flexibility 22:25 Incumbent Myth Busting 23:22 Spotting Unfair Tenders 24:59 Shape Requirements Early 27:58 Framework Strategy Matters 28:17 Tender Types Explained 31:04 Frameworks Need Marketing 34:10 Bid Mentor and Outsourced Marketing 35:56 Three Tips for SMEs 38:01 Career Growth Advice 40:11 Where to Find Them LINKS Website: https://thorntonandlowe.com/ [https://thorntonandlowe.com/] Tom’s LinkedIn: https://www.linkedin.com/in/thomasdaniel94/ [https://www.linkedin.com/in/thomasdaniel94/] Tender Pipeline: https://bidsoftware.thorntonandlowe.com/tenderpipeline/ [https://bidsoftware.thorntonandlowe.com/tenderpipeline/] ActionCOACH: https://business.actioncoach.co.uk/coaches/bolton [https://business.actioncoach.co.uk/coaches/bolton] Paul Limb: https://www.linkedin.com/in/paul-limb/ [https://www.linkedin.com/in/paul-limb/]
13 episodios
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