Ep 17: Memeio
Imagine getting asked to be in a Mr. Beast video but having to say no...
Talking to Memeio, who has 1.41 million subscribers on YouTube, all of which he has amassed from playing the game "Rust".
This was truly an eye (ear) opener for me learning about a world that is so foreign and so strange to the way of life that I know. To be in the top 0.06% of people in the world with more than 1 million subscribers on YouTube, and gaining them from recording himself playing a game, editing, then uploading it.
This has been the only Job, the only paid gig that Memeio has ever known and as much as people think the life of a "youtuber" would be easy, it's far from the truth.
It has allowed him to buy a house among other things, but the reward hasn't been by accident and not without perfecting his art. The science behind the exact makeup of each video, the background noise, how long each little segment goes for, the voice over, having management reps, brand deals, the thumbnail, previews, the whole thing, it's nuts.
Even with 100K subscribers managing to keep his whole YouTube life a secret from his parents, his best friends, everyone, until a kid at school tried to rat him out. To now getting recognized and the various comical ways he deals with it.
Choosing to do everything in house himself, and the constant fear that even now "tomorrow it will all fall apart, no one will watch his stuff, and it will be over"
We discuss the couple things he picked up from a completely unrelated video that he then included into 2 short 60 second reels that gained him over 200 thousand followers and opened his eyes to a new way of keeping people entertained, and as he said felt like he "cracked the code".
We discuss how a recent survey of young kids in America returned a number one answer of "content creator", when asked what they want to do when they grow up. Even though Memeio has cracked what nearly all seem to aspire to, he has different plans. He's already done stand-up comedy and would like to continue to follow his acting and directing dreams.
This chat was so different from anything I've ever experienced, to get the opportunity to talk with someone in the 0.06% of anything is amazing. I must admit I've always had this idea in my head of what a youtuber is, but it's not this. There is actually an art to it. It is hard work. There is a lot that goes on you wouldn't even begin to think about.
I honestly don't even need to put his handles in, google Memeio, you can't not find him.
www.lordofthelettuce.com [https://www.lordofthelettuce.com]
lordofthelettuce@gmail.com [lordofthelettuce@gmail.com]