LinkedIn for Entrepreneurs

53: From Likes to Leads: Turn followers into email subscribers

Are you posting consistently on social media but struggling to turn followers into leads? In this episode, I share a simple way to connect your content to your email marketing so your posts do more than generate likes and engagement. You'll learn how to think about content as part of a client journey, create stronger calls to action, and guide followers from social media onto your email list. I also share insights from my own email analytics and explain how those insights help me create content that attracts subscribers and nurtures them into clients. If you're ready to stop posting random content and start building a simple funnel that turns followers into subscribers, you won't wanna miss my upcoming training: From Likes to Leads. You'll get early access and exclusive early-bird pricing when registration opens. Join the From Likes to Leads Masterclass waitlist: https://juliazatta.myflodesk.com/likes-to-leads-waitlist [https://juliazatta.myflodesk.com/likes-to-leads-waitlist] Submit a question for a future show: Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZatta [https://www.speakpipe.com/JuliaZatta] Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas [https://juliazatta.myflodesk.com/16-post-ideas] Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint [about:blank]

52. Self-Publishing for Entrepreneurs: Where to Start with Lynn Smargis

In this episode of LinkedIn for Entrepreneurs, I’m joined by author, ghostwriter, and self-publishing expert Lynn "Elikqitie" Smargis to talk about why writing a book can completely change how people see your authority online. We cover the biggest differences between self-publishing, hybrid publishing, and traditional publishing, plus the mistakes most first-time authors make before they even start writing. Lynn also shares why niching down matters, how to structure your book with a clear outline, and the publishing horror stories every entrepreneur should know before signing a contract. If you’ve ever thought about writing a book to support your personal brand, credibility, or business growth, this episode will save you a lot of time, stress, and confusion. Join Lynn's Skool Community - Publishing for Leaders [https://www.skool.com/publishing-for-professionals-9809/about?ref=e3748f2ecd1d4d50a3df8f3971178afc] Listen to - Self-Publishing for Professionals [https://pod.link/1789964933] Follow Lynn Smargis on LinkedIn [https://www.linkedin.com/in/lynnsmargis/] Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZatta [https://www.speakpipe.com/JuliaZatta] Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas [https://juliazatta.myflodesk.com/16-post-ideas] Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint [about:blank]

51. Yoga, Wellness & LinkedIn: Where to Start

Thinking about using LinkedIn to attract clients, but not sure where to start? In this listener Q&A episode, Julia answers a question from a yoga and somatic educator who wants to attract both individual students and corporate wellness clients. Before you create a single post, there's one important question to answer: are your ideal clients actually on LinkedIn? In this episode, you'll learn: • How to determine whether LinkedIn is the right platform for your audience • The difference between marketing to individuals (B2C) and organizations (B2B) • How to research potential clients before creating content • Why your LinkedIn profile matters before you start networking • How Sales Navigator can help you find decision-makers inside companies Resources mentioned in this episode: * 16 LinkedIn Post Ideas (free download) [https://juliazatta.myflodesk.com/16-post-ideas] * Linkedin Profile Glowup [https://juliazatta.myflodesk.com/profile-glowup] * Power hour consultation [https://juliazatta.myflodesk.com/power-hour] Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZatta [https://www.speakpipe.com/JuliaZatta] Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas [https://juliazatta.myflodesk.com/16-post-ideas] Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint [about:blank]

50: Five easy ways to repurpose your content on LinkedIn.mp3

Ever feel trapped on a content treadmill? You aren't alone. Last week, a client was completely relieved when we turned one email into two high-performing pieces with zero extra effort. The truth is, your audience only sees about 1% to 10% of what you post. Stop starting from scratch and learn how to get more mileage out of your ideas. In this episode, we cover how to repurpose the content you have already created into engaging LinkedIn posts that save you loads of time and keep your content calendar topped up. Connect with Julia: * Work With Me: Ready to hand over your content? Book a discovery call [https://tidycal.com/julia-zatta/clarity-call] * DIY Strategy: Grab the LinkedIn Content Repurposing Blueprint [https://juliazatta.mvsite.app/products/courses/view/1191864]. Love the show? Leave a 5-star review on Apple Podcasts! ⭐⭐⭐⭐⭐ Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZatta [https://www.speakpipe.com/JuliaZatta] Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas [https://juliazatta.myflodesk.com/16-post-ideas] Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint [about:blank]

49. How to build a LinkedIn network full of the right people

You can post consistently and still struggle to attract clients on LinkedIn. In this episode, I break down one of the biggest mistakes I see business owners make: building content for the wrong network. You’ll learn how to: * Use LinkedIn analytics to understand your audience * Build a network that supports your business goals * Find and connect with the right people * Turn LinkedIn into a relationship-building platform instead of a content-dumping ground Plus, I share practical networking tips you can start using this week. Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https://www.speakpipe.com/JuliaZatta [https://www.speakpipe.com/JuliaZatta] Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas [https://juliazatta.myflodesk.com/16-post-ideas] Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint [about:blank]