Episode 08: One of the Good ONES+
Can we change the conversation around drinking and driving without changing the way we celebrate?
In this episode of LIVID!, Amanda Bickell sits down with Taylor Gwynne from ONES+ Winery, www.drinkones.com [http://www.drinkones.com] one of Canada's pioneering producers of premium alcohol-free wine, to explore how innovation is reshaping the way we think about social drinking, celebration, and personal responsibility.
Long before the explosion of the non-alcoholic beverage movement, ONES+ recognised that consumer attitudes were changing. More people were looking for sophisticated alternatives that allowed them to enjoy the ritual of sharing a glass of wine without the effects of alcohol. Whether motivated by health and wellness, pregnancy, recovery, athletic performance, medication, religious beliefs, or simply the desire to drive home safely, today's consumers are proving that enjoying the occasion doesn't have to mean consuming alcohol.
Taylor shares the entrepreneurial story behind ONES+, what it was like to launch one of the first Canadian alcohol-free wineries in the market, the challenges of building an entirely new category, and how customer attitudes have evolved over the years. Together, Amanda and Taylor discuss changing drinking culture, the rise of the sober curious movement, why younger generations are drinking less, and how restaurants, retailers, and hospitality businesses are embracing premium alcohol-free options.
As with every episode of LIVID!, the conversation returns to the issue of impaired driving.
This episode isn't about criticizing people who choose to drink alcohol. It's about encouraging a simple but life-saving idea: separate alcohol and driving. Quality alternatives like ONES+ make it easier than ever to enjoy celebrations, dinners, weddings, holidays, and nights out without having to choose between participating and getting home safely.
The goal isn't to eliminate alcohol from our culture—it is to eliminate the expectation that alcohol and driving can ever safely coexist.
Whether you're a wine lover, entrepreneur, hospitality professional, designated driver, someone exploring mindful drinking, or simply interested in the future of alcohol-free beverages, this conversation offers insight, inspiration, and a hopeful vision for creating safer communities while preserving the moments that bring us together.
In this episode we discuss:
* The founding story of ONES+ Winery
* Building one of Canada's first premium alcohol-free wineries
* The growth of the non-alcoholic wine market
* Why younger generations are drinking less
* The sober curious movement
* Mindful drinking and wellness
* Consumer trends in alcohol-free beverages
* Hospitality and retail adoption
* Impaired driving prevention
* Creating safer choices without sacrificing social connection
* Why alcohol-free alternatives can help save lives
If this conversation resonates with you, please subscribe, leave a review, and share this episode with someone who believes we can build a culture where celebrations and safe roads go hand in hand.
Keywords: LIVID! Podcast, Amanda Bickell, Taylor Gwynne, ONES+ Winery, ONES Plus, alcohol-free wine, non-alcoholic wine, dealcoholized wine, sober curious, mindful drinking, designated driver, drink responsibly, impaired driving prevention, road safety, zero alcohol wine, alcohol alternatives, wellness, social drinking, alcohol-free lifestyle, safer roads, responsible choices.
https://www.poured.ca/cover-story/navigating-canadas-changing-drinking-culture/ [https://www.poured.ca/cover-story/navigating-canadas-changing-drinking-culture/]
https://www.frankiewesaluteyou.com/our-story [https://www.frankiewesaluteyou.com/our-story]
https://www.canada.ca/en/health-canada/services/substance-use/alcohol/low-risk-alcohol-drinking-guidelines.html [https://www.canada.ca/en/health-canada/services/substance-use/alcohol/low-risk-alcohol-drinking-guidelines.html]
https://www.ccsa.ca/sites/default/files/2023-05/Canadas-Guidance-on-Alcohol-and-Health-poster-2023-en.pdf [https://www.ccsa.ca/sites/default/files/2023-05/Canadas-Guidance-on-Alcohol-and-Health-poster-2023-en.pdf]