LocalBizCast
From Corporate Beauty to Craft Bread | Kat Baharyan & the Rise of Sourdough by Kat This episode of LocalBizCast hits different—because it’s not just about business. It’s about purpose, family, health, and building something real from the ground up. Dr. Pete sits down with Kat Arsho Baharyan, founder of Sourdough by Kat, and her journey is as rich as the bread she bakes. Kat grew up in an Armenian household where bread was everything. But it wasn’t until later in life—after building a career in luxury beauty and marketing with brands like L’Oréal, Estée Lauder, Bobbi Brown, and Lancôme—that bread became her calling. The turning point? Her husband’s Crohn’s disease. His body couldn’t tolerate traditional bread, and instead of accepting that, Kat went to work. She researched, tested, failed, refined—and discovered that true sourdough, made the right way, is entirely different. That’s when everything changed. In this episode, Kat breaks down: * Why real sourdough is not supposed to taste “sour” * How ingredients, fermentation, and process completely change digestibility * The gut health benefits of properly made sourdough * Why mass-produced bread doesn’t even come close * The time, precision, and patience required to do it right This isn’t baking. This is craft. Kat has perfected her process, but it comes with a tradeoff—time. Each loaf takes so long to produce that she’s intentionally capped on how many she can make each week. No shortcuts. No compromises. She even went through the rigorous process to become licensed to bake out of her home, passing a difficult certification to do things the right way from day one. And now, she’s building something bigger. Kat shares her vision of creating a community of “loavers”—people who care about quality, health, and connection. Her next step? A pickup window storefront, where customers can order ahead and grab fresh sourdough straight from the source. Oh—and wait until you hear about the cinnamon rolls. We even break bread live on the podcast, and yes… it’s as good as you think. If you care about: * Gut health and real food * Entrepreneurship with purpose * Building a brand from passion * Or just want to understand what real bread is supposed to be This episode is a must-listen. 🎧 Listen now to hear how Kat turned a personal challenge into a growing brand—and why Sourdough by Kat is more than just bread. 👉 And if you’re enjoying LocalBizCast, like, follow, and subscribe on Spotify, YouTube, Apple Podcasts, and all major platforms. This is what happens when passion meets patience—and refuses to cut corners. Local Biz Cast Weekly Spotlight on Business Leaders Dr. Pete Wohl of The Spine and Health Centers of New Jersey proudly presents the LocalBizCast, a weekly podcast featuring conversations with prominent business owners,entrepreneurs and influencers throughout the area. Tune in every week for new insights, stories, and success strategies from local entrepreneurs making an impact in the community.
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