LocalBizCast
From School Psychologist to Scaling a Franchise | Ondrea Bertie & the Rise of Lice Clinics of America (Ramsey, NJ) This episode of LocalBizCast is a masterclass in reinvention, smart business decisions, and seeing opportunity where most people wouldn’t even look. Dr. Pete sits down with Ondrea Bertie, owner of Lice Clinics of America Ramsey, and her story is anything but typical. Ondrea didn’t start in business. She started in education and psychology—with two master’s degrees, a career as a guidance counselor in Montvale for 10 years, and then made the decision to step away to raise her three kids. Like many families, she and her husband reached a crossroads: Do we invest in real estate? Buy a shore house? What’s the smartest move? But they weren’t just thinking about money. They were thinking about legacy—something their kids could one day step into. That’s when everything shifted. They explored franchising… and landed on something unexpected: Lice Clinics of America. What most people would overlook, Ondrea saw clearly: * A real problem parents deal with * A service that’s needed immediately when it arises * A business with strong demand and the ability to scale They opened their Ramsey location in January… and the growth was immediate. By March, they had almost TRIPLED their business. In this episode, Ondrea breaks down: * How they evaluated franchise opportunities and made their decision * The strategy behind choosing location and privacy for clients * The real challenges of starting a business from scratch * How she navigates problem-solving as a first-time business owner * What it takes to go from idea → open doors → rapid growth And one of the most interesting parts of this conversation… She dives into the psychology behind the business—understanding that clients don’t want to be seen, and designing the experience around comfort, discretion, and trust. That level of detail is why this business is working. Ondrea’s story is real, relatable, and incredibly valuable for anyone thinking about: * Starting a business * Transitioning from a career into entrepreneurship * Franchising as a path to ownership * Building something meaningful for your family 🎧 Listen now to hear how Ondrea Bertie turned a non-traditional idea into a fast-growing business—and what you can learn from her journey. 👉 Follow: Instagram @liceclinicsramsey 👉 If you’re enjoying LocalBizCast, like, follow, and subscribe on Spotify, YouTube, Apple Podcasts, and all major platforms. This is how smart entrepreneurs think differently—and win because of it.
90 episodios
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