MAIVENS Podcast
Hello M(AI)VENS, I know youāll love this conversation with Geneve DuBois [https://www.linkedin.com/in/ying-geneve-dubois-3896a2185/], who briefly wondered if a male face might make investment fundraising easier when she launched SeedJura, an innovative legal solutions company (a thought I could certainly relate to!). But instead, she leaned into her 15+ years of experience as an attorney (as well as encouragement from her family) to take the helm. Today, Geneve and her company are thriving at the intersection of law, real estate, and technology ā three traditionally male-dominated industries. Geneve shared what itās really like, how AI may disrupt the billable hour, and why women have a unique opportunity to shape the ethics of AI. I hope this conversation will leave you feeling informed, inspired, and ready to take action. š„ Watch the full interview.š š¼ Building a Legal Solutions Company Geneve started SeedJura [https://seedjuragroup.com/] after years as a practicing attorney and technology product manager. Having worked at major firms like Holland & Knight and DLA Piper, she saw firsthand how intimidating and costly legal services could be for business owners, and how few women were at the table making decisions. SeedJura operates as a legal solutions business rather than a traditional law firm, offering flat-fee, technology-enabled legal services for real estate and business clients. The goal is to help companies move faster, spend smarter, and feel empowered rather than overwhelmed by legal complexity. āMost importantly is to have a platform that we can give women opportunities, different kinds of options, opportunities to grow themselves. And, also just to challenge myself, right?ā š¤ The State of AI in Law, Real Estate, and Tech Our conversation turned to artificial intelligence, a topic Geneve approaches with both enthusiasm and caution. She explained that technology companies are adopting AI most rapidly, while real estate is still in the early stages, using AI mainly for market data analysis. Most of the day-to-day processes in real estate transactions remain manual and relationship-driven. The legal industry, she noted, is even more careful, and for good reason. Legal work involves sensitive client information that canāt simply be turned over to a public AI model. While thereās plenty of hype about AI replacing lawyers, Geneve believes weāre still several years away from AI handling complex legal processes reliably. āI always describe it [AI for the legal industry] like a hoarderās house ā we just drop a little robot in there and say, āGet me some socks.ā Sometimes it brings back socks, sometimes it doesnāt bring back a matching pair. Thatās how AI feels in the legal world right now.ā Her prediction: within the next three years, AI will become a standard part of legal operations, not replacing attorneys, but making their work faster and more efficient. šµ AI and the Future of Billing One of the most practical impacts of AI may be on law firm billing models. Today, many firms still rely on hourly billing, but as AI reduces task times from five hours to one, clients will expect to see that efficiency reflected in pricing. SeedJura has already moved toward flat-fee and budget-driven pricing, and Geneve believes more firms will follow suit. Bar associations are even encouraging firms to pass along AI-driven savings rather than charging for AI use as a line item. This shift could open doors for small and mid-sized businesses that previously found legal services cost-prohibitive, giving them access to the expertise they need to grow. š AI, Confidentiality, and Risk Geneve stressed that while AI offers exciting possibilities, it also raises questions about confidentiality and responsibility. Attorney-client privilege remains paramount, which means lawyers must be careful about what information they feed into generative AI tools. SeedJura has spent significant time designing ways to layer AI into its workflows securely, but Geneve acknowledged that many partner firms still resist AI adoption because of these concerns. Still, she encourages business leaders, especially women, to experiment safely with AI for lower-risk tasks like brainstorming, marketing copy, and personal productivity. āThe more you use it, the less intimidating it becomes,ā she said. š©āš» Women Shaping AI Ethics A key theme of our conversation was the role women can play in guiding AIās ethical use. Geneve agreed that women donāt need to be coders to influence AIās direction. What matters is asking thoughtful questions, understanding industry frameworks, and collaborating with experts. At SeedJura, they partner with professors and legal ethicists to stress-test solutions before implementation. This is exactly where women can lead. Not just by using AI, but by shaping the guardrails around how itās applied. āCreate pros and cons for your industry. [For example] this is the toolās benefit, this is where the risk is. Then come together and ask, āHow do we apply AI ethically in this industry?ā You really have to dive in and understand how itās going to impact your field. Women can definitely play a huge role in that.ā š Lessons from a Career Breaking Barriers Early in her career, she was often the youngest and the only woman in the room. Mentorship, she said, made all the difference. Her advice for women building careers today: ā Find advocates who will stick their neck out for you ā the people who will say, āShe can do this. Give her a chance.ā š¤ Be proactive about building those relationships. Donāt wait to be invited; look for opportunities to connect and get in the room. š± Leverage technology as a credibility-builder. If you understand a tool or topic they donāt, it makes people turn to you as the expert. šŖ Stay persistent. Breaking through can be challenging, but as Geneve reminded us, itās āabsolutely doable.ā She was candid about the challenges of fundraising for a legal-tech hybrid business, noting that many VCs overlook companies that donāt fit their preferred āpure techā profile. Despite those hurdles, SeedJura remains profitable thanks to its client base and business model. š” A Call to Women Leaders One of my favorite moments of the conversation came when Geneve encouraged women not to shy away from AI or technology because of lack of experience or intimidation. āStart with something youāre really interested in. If itās skincare, try an app or even ChatGPT instead of just Googling. If itās sports, there are plenty of apps ā some AI, some not. Dive in and experiment. The more you focus on something meaningful to you, the more the technology fades into the background. Youāre just doing the thing you enjoy, and it stops feeling intimidating.ā Her story shows how women can claim their place in shaping the future of AI, influencing how itās applied in business, law, and beyond. ⨠Little Things Iām Loving šŖ¶ On My Screen: The Gilded AgeIāve been deep into Season 3 of The Gilded Age on HBO MAX, and Iām completely smitten. The show captures the social rivalries of 1880s New York City with jaw-dropping sets and costumes that feel like stepping into a painting. Every ball gown, bustle, and opera cloak is a work of art. The Gilded Age Season 3 | Official Trailer | Max on YouTube If youāre looking for a show thatās equal parts drama, history, and pure eye candy, this is it. The costume design has earned Emmy wins and nominations which is no surprise when you see the beadwork, jewelry, and hats up close. I catch myself pausing scenes just to admire the details. š (In the voice of The Gilded Ageās New York high society...) Next week, we shall reconvene with the latest dispatches on AI and clever tips for the modern woman. And should you find M(AI)VENS to be a delight, might I prevail upon you to share it with a trusted friend, a dear relation, or a most esteemed colleague? Your kindness would be met with my deepest gratitude. š© š Warmly,CheyenneFounder, M(AI)VENS P.S. š„ Havenāt watched my interview yet with Geneve DuBois of SeedJura? Scroll up to catch the full video conversation. You donāt want to miss this! P.P.S. š Bonus Week Reminder: Donāt forget this weekās promo. Invite 10 friends to read M(AI)VENS by Sunday at midnight ET and Iāll gift you a full year of Premium ($1K value) which includes invitations to our meetups! Copyright Ā© 2025 M(AI)VENS. All rights reserved. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit womenai.substack.com [https://womenai.substack.com?utm_medium=podcast&utm_campaign=CTA_1]
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