Marketing Made Easy by Jottful

From blogs to social media to events, business owners are creating more content than ever. But we often don't have the budget to hire a designer for every task — and we're not sure if we can make professional-looking designs ourselves. In this episode, graphic designer Catrina Gardner will reveal all her favorite easy-to-use (and free!) tools for creating designer-quality content.

Fred Joyal says bold people are never the ones to stop themselves. And Fred knows a thing or two about being bold: he founded 1-800-DENTIST, the nation's #1 free dental-referral service. Now he's the author of "Superbold: From Under-Confident to Charismatic in 90 Days." Boldness, Fred says, is not something that's innate to the lucky few. Boldness can be taught. In this episode, Fred will share specific insights into how we, as business owners, can develop our own boldness and confidence.

The way we make purchase decisions informs the way we sell to others. And the way we sell to others is our "sales personality." In this episode, Sabrina Torres will break down the four types of sales personalities — and then teach you how to use yours to your advantage.

Matt Ward, author of "The High Five Effect," doesn't work past 1 pm. Nor does he work on Fridays. And he'll take four cruises this year. He's created the lifestyle of his dreams — without doing any of the tedious work often associated with marketing. In this episode, he shares how he moved his business past the insecurity stage by building recurring revenue and cultivating referrals.

Just because your business is new or small doesn't mean you can't compete with the big guys. In fact, smaller businesses often have unique advantages. For example, they can be nimble and do things that don't scale. In this episode, Salesflare founder and CEO, Jeroen Corthout, shares how he entered a crowded industry (CRM) — and managed to build a business with thousands of customers. He discusses the marketing tactics he tried and reveal what worked... and what didn't.