Marketing Reimagined

How To Craft Stories That Resonate With Customers [Video]

Curious about the winning combination that leads to success? Join us as we chat with David E. Feldman, an accomplished artist, author, musician, and painter who has faced adversity in his life. Despite this, he continues to dedicate himself to his craft and art and finds balance by creating meaningful works.  In this episode, we discuss how having a good heart combined with drive is the key to success in learning about customers and explore how David's works focus on social issues in unique ways. We dive into the importance of storytelling in marketing strategies and how connecting consumers' needs to a product, crafting a story to address those needs, and using platforms to identify potential customers are all effective strategies today. Tune in for this inspiring conversation about finding success and communicating stories concisely and directly! [00:00 - 07:48] A Story of Overcoming Adversity and Reimagining Marketing • How David overcame health challenges while continuing to dedicate himself to his craft and art • David touches on Dora Ellison's mystery series * How to tackle social issues in a unique way * Why bullying is a significant theme in the story [07:49 - 15:50] Unearthing Authenticity: How a Ghost Writer Finds Their Voice Across Genres • Gender issues, people of color, and those with special needs are addressed in David's books • Empathy and compassion are vital characteristics for marketers to have when engaging with customers • The importance of finding an authentic voice and style [15:51 - 24:31] Crafting a Story to Address the Consumer's Need • Put your heart into what you do and care about it as if it's what you want to do • The goal is not to have clients be dependent on you forever • Marketing has not changed, but the vehicles for getting the story into the hands of the right people have [24:32 - 29:58] Closing Segment • How Facebook Ads helped small businesses succeed * Identifying an audience based on a combination of demographic factors * How to pinpoint the best potential customers by age, interests, location, etc. Quotes: "If you squeeze an orange, you get orange juice. If you squeeze me, you get art.” - David E. Feldman "Having compassion and focus are two of the most important characteristics to have in marketing, in running a company, and in growing a business.” - David E. Feldman “The connection between storytelling and marketing is key as we're telling the story of the product and the customer in a concise, direct way that people can link to and fall in love.” - David E. Feldman “Shut down your thinking. Thinking can be very dangerous and in the wrong hands.” - David E. Feldman Connect with David! Website: https://www.davidefeldman.com/books.shtml [https://www.davidefeldman.com/books.shtml]  Reimagine your marketing by visiting https://www.streamlinedmedia.ai/ [https://www.streamlinedmedia.ai/] Follow us!  Instagram: https://www.instagram.com/streamlinedmedia.ai/ [https://www.instagram.com/streamlinedmedia.ai/] Facebook: https://www.facebook.com/streamlinedpodcasts [https://www.facebook.com/streamlinedpodcasts] Twitter: https://twitter.com/streamlined_ai [https://twitter.com/streamlined_ai] LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/ [https://www.linkedin.com/company/streamlinedmedia/mycompany/] YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw [https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw] TikTok:  https://www.tiktok.com/@streamlinedmedia [https://www.tiktok.com/@streamlinedmedia] Leave a RATING and REVIEW on Spotify [https://open.spotify.com/show/1oc6ppxynXBJnMLsOx4pnQ?si=cc320904221049f6], Apple [https://podcasts.apple.com/us/podcast/marketing-reimagined/id1693273103], or wherever you get your podcasts.

How To Craft Stories That Resonate With Customers

Curious about the winning combination that leads to success? Join us as we chat with David E. Feldman, an accomplished artist, author, musician, and painter who has faced adversity in his life. Despite this, he continues to dedicate himself to his craft and art and finds balance by creating meaningful works.  In this episode, we discuss how having a good heart combined with drive is the key to success in learning about customers and explore how David's works focus on social issues in unique ways. We dive into the importance of storytelling in marketing strategies and how connecting consumers' needs to a product, crafting a story to address those needs, and using platforms to identify potential customers are all effective strategies today. Tune in for this inspiring conversation about finding success and communicating stories concisely and directly! [00:00 - 07:48] A Story of Overcoming Adversity and Reimagining Marketing • How David overcame health challenges while continuing to dedicate himself to his craft and art • David touches on Dora Ellison's mystery series * How to tackle social issues in a unique way * Why bullying is a significant theme in the story [07:49 - 15:50] Unearthing Authenticity: How a Ghost Writer Finds Their Voice Across Genres • Gender issues, people of color, and those with special needs are addressed in David's books • Empathy and compassion are vital characteristics for marketers to have when engaging with customers • The importance of finding an authentic voice and style [15:51 - 24:31] Crafting a Story to Address the Consumer's Need • Put your heart into what you do and care about it as if it's what you want to do • The goal is not to have clients be dependent on you forever • Marketing has not changed, but the vehicles for getting the story into the hands of the right people have [24:32 - 29:58] Closing Segment • How Facebook Ads helped small businesses succeed * Identifying an audience based on a combination of demographic factors * How to pinpoint the best potential customers by age, interests, location, etc. Quotes: "If you squeeze an orange, you get orange juice. If you squeeze me, you get art.” - David E. Feldman "Having compassion and focus are two of the most important characteristics to have in marketing, in running a company, and in growing a business.” - David E. Feldman “The connection between storytelling and marketing is key as we're telling the story of the product and the customer in a concise, direct way that people can link to and fall in love.” - David E. Feldman “Shut down your thinking. Thinking can be very dangerous and in the wrong hands.” - David E. Feldman Connect with David! Website: https://www.davidefeldman.com/books.shtml [https://www.davidefeldman.com/books.shtml]  Reimagine your marketing by visiting https://www.streamlinedmedia.ai/ [https://www.streamlinedmedia.ai/] Follow us!  Instagram: https://www.instagram.com/streamlinedmedia.ai/ [https://www.instagram.com/streamlinedmedia.ai/] Facebook: https://www.facebook.com/streamlinedpodcasts [https://www.facebook.com/streamlinedpodcasts] Twitter: https://twitter.com/streamlined_ai [https://twitter.com/streamlined_ai] LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/ [https://www.linkedin.com/company/streamlinedmedia/mycompany/] YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw [https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw] TikTok:  https://www.tiktok.com/@streamlinedmedia [https://www.tiktok.com/@streamlinedmedia] Leave a RATING and REVIEW on Spotify [https://open.spotify.com/show/1oc6ppxynXBJnMLsOx4pnQ?si=cc320904221049f6], Apple [https://podcasts.apple.com/us/podcast/marketing-reimagined/id1693273103], or wherever you get your podcasts.

The Rise of Podcasting and its Impact on Today's Entrepreneurs with Nicole Walker

How can podcasting be not only a platform for authentic expression but also a strategic digital asset to connect with your audience?  In this episode, Nicole Walker is here to discuss the power of podcasting for entrepreneurs. Nicole is an international speaker, 2020 top influencer, and award-winning podcaster who has redefined and shifted the podcasting landscape. She shares strategies for getting attention from your audience, leveraging thought leadership, bragging about data related to your podcast, using podcasting as a digital asset, and much more. Listen in to learn how to use podcasts as a source of strength while expanding your reach to potential customers! [00:00 - 08:25] Nicole Walker's Journey to Becoming an Award-Winning Podcaster • How Nicole has redefined and shifted the podcasting landscape * Podcasting is a place where people can be their authentic selves • Why Nicole decided to pursue podcasting instead of starting a scrapbooking business • How much work it takes to produce a podcast [08:26 - 15:46] Leveraging Your Podcast to Connect with People and Achieve Success • Why outsourcing is a big thing for podcasting • Use podcasts as a platform to show what you know - Consistency is key • How you can increase listenership and why you should set individual goals for success * Leverage Facebook groups and other communities to get attention [15:47 - 23:14] Should Every Business Have a Podcast? • How Nicole's podcast, 'WinHers United,' is changing the narrative * Business mindset, personal development, self-care, and leadership principles • Podcasting is versatile and allows people to consume content in their own way * It can increase brand equity and reach an entirely different community of people [23:15 - 30:38] Unlocking the Potential of Podcasting • How to generate real money through sponsorship acquisition * The advertising market for podcasting is set to hit $2.25 billion this year • How podcasting can be a therapeutic and empowering experience • Podcasts can be fluid and grow as you grow, shift, and acquire new skills [30:39 - 38:09] Reaching Out to Sponsors: A Step-by-Step Guide for Podcasters to Get the Yes • Make sure you take a step back to understand the customer avatar * Leveraging empathy to build a fan base • How to reach out to decision-makers in marketing, partnerships, and growth * Utilizing platforms and tools to get in front of sponsors [38:10 - 47:04] Closing Segment • Nicole breaks down the latest trends in podcasting • How podcasting is becoming increasingly popular and will continue to grow strong Quotes: "It is easy to start a podcast, but if you want to grow your audience and keep people engaged and listening, it's super important to make it easy for them to listen." - Nicole Walker "Success is very individual, and it should be what you want it to be. That way, you have concrete things to work towards, and you do what you have to do to work toward it." - Nicole Walker “Podcasting is a place where you can be extremely you.” - Nicole Walker Connect with Nicole! LinkedIn:https://www.linkedin.com/in/nicolewalkernetwork/ [https://www.linkedin.com/in/nicolewalkernetwork/]  Website: https://www.winhersunited.com/ [https://www.winhersunited.com/]  Reimagine your marketing by visiting https://www.streamlinedmedia.ai/ [https://www.streamlinedmedia.ai/] Follow us!  Instagram: https://www.instagram.com/streamlinedmedia.ai/ [https://www.instagram.com/streamlinedmedia.ai/] Facebook: https://www.facebook.com/streamlinedpodcasts [https://www.facebook.com/streamlinedpodcasts] Twitter: https://twitter.com/streamlined_ai [https://twitter.com/streamlined_ai] LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/ [https://www.linkedin.com/company/streamlinedmedia/mycompany/] YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw [https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw] TikTok:  https://www.tiktok.com/@streamlinedmedia [https://www.tiktok.com/@streamlinedmedia] Leave a RATING and REVIEW on Spotify [https://open.spotify.com/show/1oc6ppxynXBJnMLsOx4pnQ?si=cc320904221049f6], Apple [https://podcasts.apple.com/us/podcast/marketing-reimagined/id1693273103], or wherever you get your podcasts.

The Rise of Podcasting and its Impact on Today's Entrepreneurs with Nicole Walker [Video]

How can podcasting be not only a platform for authentic expression but also a strategic digital asset to connect with your audience?  In this episode, Nicole Walker is here to discuss the power of podcasting for entrepreneurs. Nicole is an international speaker, 2020 top influencer, and award-winning podcaster who has redefined and shifted the podcasting landscape. She shares strategies for getting attention from your audience, leveraging thought leadership, bragging about data related to your podcast, using podcasting as a digital asset, and much more. Listen in to learn how to use podcasts as a source of strength while expanding your reach to potential customers! [00:00 - 08:25] Nicole Walker's Journey to Becoming an Award-Winning Podcaster • How Nicole has redefined and shifted the podcasting landscape * Podcasting is a place where people can be their authentic selves • Why Nicole decided to pursue podcasting instead of starting a scrapbooking business • How much work it takes to produce a podcast [08:26 - 15:46] Leveraging Your Podcast to Connect with People and Achieve Success • Why outsourcing is a big thing for podcasting • Use podcasts as a platform to show what you know - Consistency is key • How you can increase listenership and why you should set individual goals for success * Leverage Facebook groups and other communities to get attention [15:47 - 23:14] Should Every Business Have a Podcast? • How Nicole's podcast, 'WinHers United,' is changing the narrative * Business mindset, personal development, self-care, and leadership principles • Podcasting is versatile and allows people to consume content in their own way * It can increase brand equity and reach an entirely different community of people [23:15 - 30:38] Unlocking the Potential of Podcasting • How to generate real money through sponsorship acquisition * The advertising market for podcasting is set to hit $2.25 billion this year • How podcasting can be a therapeutic and empowering experience • Podcasts can be fluid and grow as you grow, shift, and acquire new skills [30:39 - 38:09] Reaching Out to Sponsors: A Step-by-Step Guide for Podcasters to Get the Yes • Make sure you take a step back to understand the customer avatar * Leveraging empathy to build a fan base • How to reach out to decision-makers in marketing, partnerships, and growth * Utilizing platforms and tools to get in front of sponsors [38:10 - 47:04] Closing Segment • Nicole breaks down the latest trends in podcasting • How podcasting is becoming increasingly popular and will continue to grow strong Quotes: "It is easy to start a podcast, but if you want to grow your audience and keep people engaged and listening, it's super important to make it easy for them to listen." - Nicole Walker "Success is very individual, and it should be what you want it to be. That way, you have concrete things to work towards, and you do what you have to do to work toward it." - Nicole Walker “Podcasting is a place where you can be extremely you.” - Nicole Walker Connect with Nicole! LinkedIn:https://www.linkedin.com/in/nicolewalkernetwork/ [https://www.linkedin.com/in/nicolewalkernetwork/]  Website: https://www.winhersunited.com/ [https://www.winhersunited.com/]  Reimagine your marketing by visiting https://www.streamlinedmedia.ai/ [https://www.streamlinedmedia.ai/] Follow us!  Instagram: https://www.instagram.com/streamlinedmedia.ai/ [https://www.instagram.com/streamlinedmedia.ai/] Facebook: https://www.facebook.com/streamlinedpodcasts [https://www.facebook.com/streamlinedpodcasts] Twitter: https://twitter.com/streamlined_ai [https://twitter.com/streamlined_ai] LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/ [https://www.linkedin.com/company/streamlinedmedia/mycompany/] YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw [https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw] TikTok:  https://www.tiktok.com/@streamlinedmedia [https://www.tiktok.com/@streamlinedmedia] Leave a RATING and REVIEW on Spotify [https://open.spotify.com/show/1oc6ppxynXBJnMLsOx4pnQ?si=cc320904221049f6], Apple [https://podcasts.apple.com/us/podcast/marketing-reimagined/id1693273103], or wherever you get your podcasts.

How to Excel in the Competitive World of Digital Marketing with Andrew J. Clark

Never overlook the importance of a holistic marketing strategy! Today, Andrew Clark, the General Manager of Hite Digital, joins us to share his inspiring story of transitioning from living abroad in the Amazon to becoming a leader in digital marketing. He discusses the importance of sales and marketing when it comes to helping clients drive revenue; how to create a connection with customers through social media; the competitive nature of digital marketing agencies; and more. Tune in now for an insightful conversation on developing a holistic marketing strategy that will help you build relationships with your customers and increase leads! [00:00 - 07:29] Andrew Clark's Journey to Reimagining Digital Marketing Solutions • Actionable strategies for standing out in a crowded marketplace • How Andrew got involved in digital marketing * How he worked with young entrepreneurs to come up with creative solutions [07:30 - 14:38] Leveraging Sales and Marketing to Drive Revenue • Why the intersection of sales and marketing is important • It's more about selling the problem and time saved than just the product or price • Relationship building and communication are vital to succeed • How networking with sales coaches and trainers can help clients reach the next level [14:39 - 22:24] Building Relationships and Growing Your Business • How to create a holistic marketing strategy * Marketing should include referrals, networking, websites, digital marketing, etc. • 80% of people still use Google 3 times a day to search for something • Use personal Facebook/LinkedIn to reach potential clients and build relationships [22:25 - 29:46] Finding Your Edge and Connecting with Your Community • The importance of talking about other personal interests to build your brand • There is a lot of competition in the marketing space • To stand out, one needs to show humanity and be involved in the community • It is no longer easy to get to the top of Google or attract clients [29:47 - 38:10] Closing Segment • A holistic approach is needed, including networking, volunteering, and philanthropy • To get involved in the community, one needs to be an active seeker and ask questions Quotes: "You need to learn how to find your tribe quickly or how to survive, and you kind of learn how to just mesh with people and how to throw yourself out there." - Andrew J. Clark “There's so much competition because we all are aiming for that spot and when we all know the best practices and what to do, but only a few are really going to get up there.” - Andrew J. Clark Connect with Andrew! LinkedIn:https://www.linkedin.com/in/andrewjohnclark23/ [https://www.linkedin.com/in/andrewjohnclark23/]  Website: https://www.hitedigital.com/atlanta/ [https://www.hitedigital.com/atlanta/]  Reimagine your marketing by visiting https://www.streamlinedmedia.ai/ [https://www.streamlinedmedia.ai/] Follow us!  Instagram: https://www.instagram.com/streamlinedmedia.ai/ [https://www.instagram.com/streamlinedmedia.ai/] Facebook: https://www.facebook.com/streamlinedpodcasts [https://www.facebook.com/streamlinedpodcasts] Twitter: https://twitter.com/streamlined_ai [https://twitter.com/streamlined_ai] LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/ [https://www.linkedin.com/company/streamlinedmedia/mycompany/] YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw [https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw] TikTok:  https://www.tiktok.com/@streamlinedmedia [https://www.tiktok.com/@streamlinedmedia] Leave a RATING and REVIEW on Spotify [https://open.spotify.com/show/1oc6ppxynXBJnMLsOx4pnQ?si=cc320904221049f6], Apple [https://podcasts.apple.com/us/podcast/marketing-reimagined/id1693273103], or wherever you get your podcasts.