Tom Vaughton - CEO at Varn - Leadership, Growth & the future of SEO
In this episode, Michael Glanville sits down with Tom Vaughton, CEO of Varn, to explore his leadership journey — from realising he was “basically unemployable” to building a thriving digital agency with three offices, a high‑performing team, and a culture built on service, agility, and innovation.
Tom shares the real story behind scaling a business: the tough decisions, the money worries, the good years, the bad years, and the moments every founder recognises. What sets Tom apart is his ability to move with the market, embrace change, and lead others through it — including the rise of AI. While many claim “SEO is dead,” Tom explains why SEO at Varn is evolving, not disappearing, and how AI is becoming the next major opportunity.
We also dive into VarnFest, the unique leadership and development event for CEOs hosted in the woods, and VarnFest Future Leaders, designed to develop the next generation of founders and CEOs. Tom’s passion for empowering people, listening deeply, and letting his team do what they do best shines through in this insight‑rich conversation.
Sit back, relax and enjoy this insightful, energising conversation.
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