Microphone Money

Our guest today is a 4th generation farmer, and he is trying to reclaim a farming operation that was lost in his family so that the operation can go into the 5th and 6th generations and beyond. Corey Strothman has an interesting story of growing up on his families farm and then his father having to stop farming independently and lease out their ground when Corey was ten years of age.  For about 22 years Corey's father actually farmed the family ground for another farmer who was leasing it from them.  Then, around the time that Corey was in his early 30's the opportunity arose for he and father to partner and start farming independently again. This was not as simple as it sounds.  The land was there, but the equipment was not.  So, a lot of outside income was going to be required to get things up and running and return the operation to the productivity that it once had.  This required Corey to produce off-farm income.  Today, Corey's wife works in town, he is a John Deere mechanic full-time, and he is an independent distributor of agricultural and automotive products for a company called Conklin [https://www.conklin.com]

There are a lot of reasons "why" your future clients should have a podcast to share their message.  In this episode of Microphone Money we will talk about what questions to answer for them, and the best ways to do this. I will also explain why this is the final episode.

A new podcast is not going to grow on its own.  Creating the show and publishing it is only about 10% of the work.  To get maximum growth, somebody is going to have to promote and market. Who is that person going to be - you or your custom podcasting client?  In this episode we will talk about how and when to deal with this issue.

There are some small details that I failed to recognize in my first couple of custom podcasting contracts.  In today's episode I want to tell you what they were, and advise you on how to structure these details in your custom podcasting contracts.

When you are negotiating a contract for a custom podcast with a client, the length of that contract is going to mean a lot to you.  With such a rapidly evolving business coupled with a lack of understand of how podcasting works, you need to really worry about this part of the contract to keep this a win/win situation.