MKTG TLK

Making AI Marketing Accessible: How Adamma Ihemeson Is Democratizing Marketing Technology

In this episode of MKTG TLK, we sit down with Adamma Ihemeson, an AI Marketing Educator & Consultant who's on a mission to make AI marketing more accessible. Adamma Ihemeson is a Nigerian-American marketing leader who shares her journey from nonprofit communications to becoming a leading voice in AI marketing automation. You'll hear tips on how marketers can integrate AI into your day-to-day workflows, from building custom prompts for launch campaigns to creating low-code AI marketing engines.

Marketing Magic: LaShanda Jackson's Tips On Mixing Science, Emotion & Advocacy

In this episode of MKTG TLK, we sit down with LaShanda Jackson, an innovative marketing executive based in Atlanta. With over 15 years of experience, LaShanda is a global brand builder with deep expertise developing and executing experiential & lifecycle marketing initiatives. You'll hear LaShanda's unique perspective on marketing leadership and understanding consumer decisions and how that can lead to creating impactful campaigns. She also shares her insights maintaining confidence and self-advocacy navigating corporate spaces as a Black woman.

The Long Game: Marketing That Survives Every Company Stage with Erin Webster-Shaller

In this episode of MKTG TLK, we sat down with Erin Webster-Shaller, a talented marketer based in New England and VP of Marketing at Lose It. This episode was recorded during Startup Boston Week at Suffolk University.  We talk about Erin's career journey, community-led growth, and how marketing approaches evolve throughout different phrases of a company's growth.

The Athlete's Advantage: How Nika Ouellette's Javelin Career Influenced Her Marketing Journey

In this episode of MKTG TLK, we sat down with Nika Ouellette, a former professional athlete turned marketer. She is the Head of Marketing and Education at Perch. This episode was recorded during Startup Boston Week at Suffolk University.  We talk about how Nika's athletic career influenced her journey into working in sports, the challenges faced being a woman in a male-dominated industry, and how her role allows her to liaison between product, marketing, sales, and success.

Creating B2B Content People Actually Want To Consume with Shoshana Luria

In this episode of MKTG TLK, we sit down with Shoshana Luria, a content marketing leader based in California. With 10 years of experience, Shoshana builds and executes revenue-generating content strategies for B2B SaS brands.  We'll be talking about making B2B content engaging, combatting burnout with connection, setting boundaries while staying flexible in work, and unpacking Shoshana's marketing journey.