Morning Wake-Up Podcast

Afternoon Round-Up Thursday, 3 April, 2025

We conclude our coverage of Advertising Week Europe 2025 with co-host Stu Cairns discussing the happenings of the Week, some of the highlights, and more. Presented by Usercentrics.

Morning Wake-Up Thursday, 3 April, 2025

Welcome to the third episode of the AW360 Morning Wake-Up Podcast, recorded live from the heart of Advertising Week Europe 2025 at 180 Studios in London! Hosted at the AW360 Podcast Studio presented by Usercentrics, we’re bringing you the energy, insights, and expert voices shaping the future of marketing and advertising. Today, we’re joined by Adelina Peltea, CMO of Usercentrics, to dive into the biggest talking points from Day 3. We’ll explore the most buzzworthy tracks and sessions happening today, including: • Creativity & Creators – From bold brand reinventions to the rising influence of journalistic storytelling • Modern Marketing & Measurement – A deep look at how far we’ve come since the early 2000s, and what legacy brands are doing to stay ahead • TV & Content – How real stories and Gen Z are reshaping the attention economy • Empower Lounge – Why personal branding and community-building are key growth levers in today’s landscape We also spotlight Usercentrics’ can’t-miss session: 📍 [https://s.w.org/images/core/emoji/17.0.2/72x72/1f4cd.png] 11:40 AM BST | Tech Stage “The YouTube Formula: How to Crack YouTube Ads, Prove It, and Scale It” Privacy is rewriting the rules of marketing. Learn how Usercentrics turned YouTube Ads into a high-performing demand-gen machine—powered by creative strategy and consented, first-party data. Plus, Adelina shares insights on building trust from the very first digital touchpoint—including how A/B testing your consent banner can drive real results. Start your day smarter, with actionable insights and a front-row seat to the future of marketing. Be sure to visit www.privacyledmarketing.com to participate in Usercentrics survey!

Afternoon Round-Up Wednesday, 2 April, 2025

A recap of Day 2 of Advertising Week Europe 2025, presented by Usercentrics. On this episode we discuss things said, heard, presented, and discussed at the event, with a special focus on the importance of human beings and their uniquely special interactions. Thank you for listening.

Morning Wake-Up Wednesday, 2 April, 2025

Good morning from Day 2 of Advertising Week Europe 2025! We’re kicking off the Morning Wake-Up podcast live from the AW360 Studio, presented by Usercentrics. We’re joined by Adelina Peltea, Chief Marketing Officer at Usercentrics, to explore the trends, sessions, and standout moments shaping the week ahead. In this episode we discuss: • The abundance of discussion around AI during Day 1 • The intersection of user privacy in an increasingly AI-powered world • Preview the tracks of the day

Morning Wake-Up Tuesday, 1 April, 2025

Good morning from Day 1 of Advertising Week Europe 2025! We’re kicking off the Morning Wake-Up podcast live from the AW360 Studio, presented by Usercentrics. In our premiere episode, we’re joined by Adelina Peltea, Chief Marketing Officer at Usercentrics, to explore the trends, sessions, and standout moments shaping the week ahead. Tune in as we: • Dive into what Usercentrics has planned for the week, including their panel on Thursday 📅 [https://s.w.org/images/core/emoji/17.0.2/72x72/1f4c5.png] • Break down today’s hottest tracks — from AI and data privacy to retail media, streaming, and cultural connection 💡 [https://s.w.org/images/core/emoji/17.0.2/72x72/1f4a1.png] • Spotlight the Empower Lounge, where generational collaboration and fandom-building take center stage 🌟 [https://s.w.org/images/core/emoji/17.0.2/72x72/1f31f.png] • Celebrate the inspiring women leading the way in our industry at the Future is Female Awards 👏 [https://s.w.org/images/core/emoji/17.0.2/72x72/1f44f.png] • And look ahead to the future of online privacy in 2025 and what it means for global advertisers 🔐 [https://s.w.org/images/core/emoji/17.0.2/72x72/1f510.png]