Must Be The Money

Podcast de American Public Media

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Must Be the Money is a bold new video and audio series hosted by journalist and author Lee Hawkins, exploring economic empowerment, entrepreneurship and wealth building. Commissioned by Marketplace APM and produced by For The Culture, the series offers candid, unfiltered conversations about money, opportunity, and power, told by people who have navigated the financial system from the inside out. Designed for ambitious young adults who are starting their careers, building businesses, or trying to make smarter financial decisions, Must Be the Money tackles the questions audiences say are rarely answered honestly. From managing debt and building credit to investing, real estate, taxes, insurance, and long-term planning, each episode breaks down how wealth is built—and why access to that knowledge has never been equal. Viewers will hear from a venture capitalist who demystifies early-stage investing and explains why economic inclusion drives startup success; an Oscar-winning film producer who shares a raw story of reinvention and rebuilding after public failure; and an NBA champion-turned-media mogul who sits down with his sons for a vulnerable, cross-generational conversation about money, investing, and generational wealth. With an authoritative yet relatable host and guests from diverse backgrounds, Must Be the Money meets young Black and Latino audiences where they are—offering practical guidance, hard-won wisdom, and inspiration that goes beyond traditional financial education. It’s not about shortcuts or hype. It’s about clarity, confidence, and showing what’s possible.

Todos los episodios

5 episodios

Betting on Yourself with Crystal McCrary

Crystal McCrary has never let anyone else define her. She’s a New York Times bestselling author, sports tech entrepreneur, and former entertainment lawyer. In this episode, she unpacks how she bet on herself at every turn, why all debt isn't bad debt, and how her youth sports startup GameUp is turning generational knowledge into serious wealth.

21 de may de 2026 - 40 min

Access and Opportunity with Jabari Magnus

From South LA to the world's largest asset management firm, Jabari Magnus breaks down the financial moves that truly matter, saving from your first paycheck, building credit the smart way, and letting compound interest do the heavy lifting. The first Black Managing Director at BlackRock gets real about the wealth-building lessons he learned the hard way and the ones he's now passing down to the next generation.

18 de may de 2026 - 37 min

Financial Knowledge Gaps with Matt Barnes and Sons

Former NBA champion turned media entrepreneur Matt Barnes engages his twin sons in an honest discussion about money management and the financial system. There’s a vulnerability to this conversation which is rare for professional athletes who have reached this level of success. The episode highlights generational differences in approaches to finance, knowledge gaps in investing, and priorities for wealth building.

18 de may de 2026 - 36 min

Building a Social Business with Angie Nwandu

The founder of culture-shaping media business The Shade Room, breaks down how she turned a simple Instagram account into an influential social-first company. Angie Nwandu reflects on the personal experiences that shaped her entrepreneurial mindset and leadership style. It’s an honest conversation about resilience, ownership, and what it takes to build influence and sustainable revenue in today’s fast-moving digital media landscape.

18 de may de 2026 - 38 min

Where Culture Meets Capital

Join host Lee Hawkins for season one of Must Be The Money, a new financial podcast offering economic intelligence for a new generation. Produced in partnership with Marketplace APM, Matt Barnes, and P. Frank Williams' For The Culture.

13 de may de 2026 - 1 min

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