Your Mission, Vision, and Values Are Not the Same Thing

Your Mission, Vision, and Values Are Not the Same Thing

Most businesses skip the foundation and wonder why everything feels muddy. Mission. Vision. Values. Purpose. Turns out there's a big difference between writing them down and actually knowing what they mean. This week on Not All Business, brand strategist Cindy Frigard of Yours Truly comes back for her second appearance and does something we've never done on the show before: walks Heather and Blakely through their own brand strategy, live. Every question, every honest answer, every moment they realized they'd been saying the same words and meaning completely different things. If you've ever started a business and gone straight to the logo, skipped the mission statement, or written down a vision that didn't really mean anything, this one is for you. Key Takeaways: * Why Your Vision and Mission Are Not Interchangeable (and What Each One Actually Means) * The Real Reason "Made for Everyone" Is Made for No One * How Values Work as a Decision-Making Filter, Not a Wall Hanging * Why Investing in Brand Strategy Before Marketing Will Save You a Lot of Money * What Happens When You Finally Define Who You Are and Who You Aren't Please consider sharing this episode & subscribing to the show for more unfiltered conversations about leadership, growth, and the messy human side of business. Follow Cindy: * Cindy on LinkedIn: https://www.linkedin.com/in/cindy-frigard-287a4b/ [https://www.linkedin.com/in/cindy-frigard-287a4b/] * Yours Truly: https://www.itsyourstruly.com [https://www.itsyourstruly.com/] * Free Mission, Vision, Values Workbooks by Yours, Truly: https://www.itsyourstruly.com/free-workbooks [https://www.itsyourstruly.com/free-workbooks] Links & Mentions: * Arcadia Leadership Experience: https://www.arcadialeadershipexperience.com/ [https://www.arcadialeadershipexperience.com/] * Friends with Benefits — Work Questions You'd Never Ask Out Loud with Heather Cooper and Blakely Graham: https://podcasts.apple.com/us/podcast/work-questions-youd-never-ask-out-loud-with-heather/id1689557087?i=1000767348617 [https://podcasts.apple.com/us/podcast/work-questions-youd-never-ask-out-loud-with-heather/id1689557087?i=1000767348617] * Coach Nicole: https://www.instagram.com/nicchristensen/ [https://www.instagram.com/nicchristensen/] Submit Your Sticky Situations & Workplace Dilemmas: * Got a sticky situation for Not All Business? Send a voice recording to podcast@notall.biz or drop your question in the comments. Thank You to Our Sponsors: * Arcadia Leadership Experience — Three days on a Montana ranch outside Bozeman for senior GTM leaders. July 27–30. Application only. * https://www.ArcadiaLeadershipExperience.com [https://www.arcadialeadershipexperience.com] Keep exploring the stories that power Not All Business. Every episode opens the door to fresh insights on what it really means to be a Female Executive or Female CEO, navigating the highs, lows, and unexpected turns of leadership. From real-world workplace dilemmas to candid conversations about breaking barriers, this podcast gives you the tools, inspiration, and perspective to thrive in your own career. So don’t stop here, dive into more episodes, learn from other women in business, and stay connected to the conversations shaping the future of work. Your next breakthrough might be just one episode away. Subscribe for more unfiltered conversations about the messy reality of leadership, professional growth strategies, and the real talk about work with new episodes every week. #Female CEOs, #Female CEO Podcast, #Female Executive, #Female Executive Podcast, #Women in Business, #Women in Business Podcast, #Women Entrepreneurs, #Business Podcast, #Real Talk about Work, #Workplace Dilemmas, #Heather Cooper, #Blakely Graham, #Sticky Situations,  #BrandStrategy, #MissionVisionValues, #SmallBusiness, #StartupFounder, #CindyFrigard

Frozen at Work: What to Do When Someone Crosses the Line

Boundaries at work are complicated. Setting them is hard. Getting them crossed is harder. And knowing what to do when something happens faster than your brain can process? That's what this episode is about. This week on Not All Business, it's a Casual Friday sticky situations episode — no guest, just Heather, Blakely, and Clay diving into your real workplace dilemmas. The theme is boundaries, and it gets real fast. A listener wants to know how to stop their very kind, very enthusiastic boss from hugging them every single day. Then a story comes in about a French diplomat who received his award — and helped himself to something that was absolutely not on the table. Heather shares her own experience with workplace harassment and what she wishes she'd known then about freezing, self-blame, and what to do next. Key Takeaways: * Why freezing in the moment is not a character flaw — it's neurological * How to deflect unwanted physical contact at work without making it weird (and when you do have to make it a little weird) * What to do when the moment has already passed — because it's never too late * The signals women have to navigate at business dinners that men don't * Office vs. remote, gut vs. data, boardroom vs. bar — where do the real decisions get made? Please consider sharing this episode & subscribing to the show for more unfiltered conversations about leadership, growth, and the messy human side of business. Submit Your Sticky Situations & Workplace Dilemmas: * Got a sticky situation for Not All Business? Send a voice recording to podcast@notallbusiness.com or drop your question in the comments. Thank You to Our Sponsors: * Arcadia Leadership Experience — Three days on a Montana ranch outside Bozeman for senior GTM leaders. July 27–30. Application only. * https://www.ArcadiaLeadershipExperience.com [https://www.arcadialeadershipexperience.com] Keep exploring the stories that power Not All Business. Every episode opens the door to fresh insights on what it really means to be a Female Executive or Female CEO, navigating the highs, lows, and unexpected turns of leadership. From real-world workplace dilemmas to candid conversations about breaking barriers, this podcast gives you the tools, inspiration, and perspective to thrive in your own career. So don’t stop here, dive into more episodes, learn from other women in business, and stay connected to the conversations shaping the future of work. Your next breakthrough might be just one episode away. Subscribe for more unfiltered conversations about the messy reality of leadership, professional growth strategies, and the real talk about work with new episodes every week. #Female CEOs, #Female CEO Podcast, #Female Executive, #Female Executive Podcast, #Women in Business, #Women in Business Podcast, #Women Entrepreneurs, #Business Podcast, #Real Talk about Work, #Workplace Dilemmas, #Heather Cooper, #Blakely Graham, #Sticky Situations,  #Boundaries #WorkplaceHarassment #Leadership

The Problem With Imposter Syndrome

What happens when the very thing that got you to the top — perfectionism, over-preparation, the need to prove yourself in every room — becomes the thing you have to unlearn? This week on Not All Business, Bridget Winston, a 3x Chief Revenue Officer with over 20 years of experience scaling companies from early-stage disruptors to global brands, gets into all of it. From growing up in all-girls schools to being the only woman in every boardroom, Bridget has built a career by out-preparing everyone around her. But somewhere along the way, she had to start letting that go. She also went to Italy. Then walked the Camino de Santiago alone. In the rain. Without AirPods. And came back knowing exactly who she was. Key Takeaways: * Why the Over-Preparation Habit That Got You Here Might Be Holding You Back * Imposter Syndrome Is an Environmental Problem (a Hot Take Worth Hearing) * The "Shrink the Change" Strategy That Works for Teams and for Yourself * Why Courage Is a Muscle, and the Only Way to Build It Is to Do It Scared * One-Way Doors vs. Two-Way Doors: How to Stop Treating Every Decision Like It's Final Please consider sharing this episode & subscribing to the show for more unfiltered conversations about leadership, growth, and the messy human side of business. Follow Bridget: * LinkedIn: https://www.linkedin.com/in/bridgetwinston/ [https://www.linkedin.com/in/bridgetwinston/] * Instagram: https://www.instagram.com/briwin8 [https://www.instagram.com/briwin8] Links & Mentions: * Switch: How to Change Things When Change Is Hard by Chip and Dan Heath: https://heathbrothers.com/switch/ [https://heathbrothers.com/switch/] * CliftonStrengths (StrengthsFinder): https://www.gallup.com/cliftonstrengths [https://www.gallup.com/cliftonstrengths] * Chief — Private Membership Organization for Senior Executive Women: https://chief.com [https://chief.com] * Camino de Santiago: https://www.caminodesantiago.gal/en [https://www.caminodesantiago.gal/en] Submit Your Sticky Situations & Workplace Dilemmas: * Got a sticky situation for Not All Business? Send a voice recording to podcast@notall.biz or drop your question in the comments. Thank You to Our Sponsors: * Arcadia Leadership Experience — Three days on a Montana ranch outside Bozeman for senior GTM leaders. July 27–30. Application only. * https://www.ArcadiaLeadershipExperience.com [https://www.arcadialeadershipexperience.com] Keep exploring the stories that power Not All Business. Every episode opens the door to fresh insights on what it really means to be a Female Executive or Female CEO, navigating the highs, lows, and unexpected turns of leadership. From real-world workplace dilemmas to candid conversations about breaking barriers, this podcast gives you the tools, inspiration, and perspective to thrive in your own career. So don’t stop here, dive into more episodes, learn from other women in business, and stay connected to the conversations shaping the future of work. Your next breakthrough might be just one episode away. Subscribe for more unfiltered conversations about the messy reality of leadership, professional growth strategies, and the real talk about work with new episodes every week. #Female CEOs, #Female CEO Podcast, #Female Executive, #Female Executive Podcast, #Women in Business, #Women in Business Podcast, #Women Entrepreneurs, #Business Podcast, #Real Talk about Work, #Workplace Dilemmas, #Heather Cooper, #Blakely Graham, #Sticky Situations,  #Organizing, #FengShui, #Declutter, #HomeOrganizing, #LeslieVanDerven

The Real Reason Your House Is Always a Mess

Your space isn't just where you live. It's shaping how you think, how you lead, and how you feel the moment you walk in the door. This week on Not All Business, we sit down with Leslie VanDerven, founder of Welcome Home Organizing, Staging & Feng Shui. Leslie is a certified feng shui practitioner, decluttering coach, professional organizer, and home stager with 18 years of experience — and she's been voted top 3 in personal consulting services in northern Colorado five years running. She doesn't just tidy up spaces — she helps people retrain the way they think so the change actually lasts. Heather knows this firsthand. The very first thing Leslie ever did was help her move a piano — and what changed wasn't just the furniture. Key Takeaways: * What Feng Shui Actually Is (And What It Isn't) * Why Clutter Is Really a List of Decisions You Haven't Made Yet * The Questions That Help You Let Go of Stuff You Think You Need * How to Create Lasting Change vs. Just Shifting Things Around * What Your Bedroom Setup Might Be Saying About Your Love Life Please consider sharing this episode & subscribing to the show for more unfiltered conversations about leadership, growth, and the messy human side of business. Follow Leslie: * Website: welcomehomeorganizing.com [https://welcomehomeorganizing.com] * Instagram: welcomehomeorganizing [https://www.instagram.com/welcomehomeorganizing/] * Facebook: Welcome Home Organizing [https://www.facebook.com/WelcomeHomeOrganizing] Links & Mentions: * Atomic Habits by James Clear — atomichabits.com [https://jamesclear.com/atomic-habits] * Marianne Williamson quote referenced by Leslie: "You must learn a new way to think before you can master a new way to be" * Depop [https://www.depop.com] — resale app mentioned in episode * Curtis Wiklund [https://curtiswiklundphoto.com/sketches/] — illustrator and photographer, Clay's childhood friend; his book Us is available worldwide. Follow him at @curtiswiklund [https://www.instagram.com/curtiswiklund/] Submit Your Sticky Situations & Workplace Dilemmas: * Got a sticky situation for Not All Business? Send a voice recording to podcast@notall.biz or drop your question in the comments. Thank You to Our Sponsors: * Frances Walsh Coaching — certified Wayfinder Life Coach working with women navigating bold career moves, rebuilding after time away, or just ready for a clearer sense of direction. * Start with a free intro consultation or join her upcoming 4-week Own Your Path spring workshop. Find her at franceswalshcoaching.com [http://franceswalshcoaching.com]. Keep exploring the stories that power Not All Business. Every episode opens the door to fresh insights on what it really means to be a Female Executive or Female CEO, navigating the highs, lows, and unexpected turns of leadership. From real-world workplace dilemmas to candid conversations about breaking barriers, this podcast gives you the tools, inspiration, and perspective to thrive in your own career. So don’t stop here, dive into more episodes, learn from other women in business, and stay connected to the conversations shaping the future of work. Your next breakthrough might be just one episode away. Subscribe for more unfiltered conversations about the messy reality of leadership, professional growth strategies, and the real talk about work with new episodes every week. #Female CEOs, #Female CEO Podcast, #Female Executive, #Female Executive Podcast, #Women in Business, #Women in Business Podcast, #Women Entrepreneurs, #Business Podcast, #Real Talk about Work, #Workplace Dilemmas, #Heather Cooper, #Blakely Graham, #Sticky Situations,  #Organizing, #FengShui, #Declutter, #HomeOrganizing, #LeslieVanDerven

The CEO Who Went From IPO to Pie

What does it actually take to say yes when you're not qualified, not expected, and not invited? This week on Not All Business, we sat down with Ginger Graham — former President and CEO of Amylin Pharmaceuticals, former interim CEO at Walgreens Boots Alliance, Harvard Business School faculty, and founder of Ginger and Baker in Fort Collins, Colorado. Ginger has spent a career being the first and only woman in the room, and she is here with the hard-won wisdom to prove it. From running the world's largest angioplasty company at 37 to launching the first GLP-1 to building a food hub inside a historic grain mill, Ginger's through-line is simple: say yes, own your choices, and lead people to better behavior — you can't command them there. Key Takeaways: * Trying to Fit In Is a Crazy Idea — and Why Being Different Is Actually Your Edge * Say Yes to Everything: What Happens When You Take the Jobs Nobody Else Would * You Can't Command People Into Better Behavior, But You Can Lead Them to It * Do You Need to Be Right, or Do You Need to Be Effective? * How Ginger and Baker Became More Than a Pie Shop and What Communities Actually Need Please consider sharing this episode & subscribing to the show for more unfiltered conversations about leadership, growth, and the messy human side of business. Follow Ginger: * Ginger on LinkedIn: https://www.linkedin.com/in/ginger-graham-8195813aa/ [https://www.linkedin.com/in/ginger-graham-8195813aa/]  * Instagram: https://www.instagram.com/gingergraham4021/ [https://www.instagram.com/gingergraham4021/]  Ginger and Baker: * Website: gingerandbaker.com [https://www.gingerandbaker.com] * Instagram: https://www.instagram.com/gingerandbaker/ [https://www.instagram.com/gingerandbaker/]  * YouTube: https://www.youtube.com/@gingerandbaker348 [https://www.youtube.com/@gingerandbaker348]  Submit Your Sticky Situations & Workplace Dilemmas: * Got a sticky situation for Not All Business? Send a voice recording to podcast@notall.biz or drop your question in the comments. Thank You to Our Sponsors: * Frances Walsh Coaching — certified Wayfinder Life Coach working with women navigating bold career moves, rebuilding after time away, or just ready for a clearer sense of direction. * Start with a free intro consultation or join her upcoming 4-week Own Your Path spring workshop. Find her at franceswalshcoaching.com [http://franceswalshcoaching.com]. Keep exploring the stories that power Not All Business. Every episode opens the door to fresh insights on what it really means to be a Female Executive or Female CEO, navigating the highs, lows, and unexpected turns of leadership. From real-world workplace dilemmas to candid conversations about breaking barriers, this podcast gives you the tools, inspiration, and perspective to thrive in your own career. So don’t stop here, dive into more episodes, learn from other women in business, and stay connected to the conversations shaping the future of work. Your next breakthrough might be just one episode away. Subscribe for more unfiltered conversations about the messy reality of leadership, professional growth strategies, and the real talk about work with new episodes every week. #Female CEOs, #Female CEO Podcast, #Female Executive, #Female Executive Podcast, #Women in Business, #Women in Business Podcast, #Women Entrepreneurs, #Business Podcast, #Real Talk about Work, #Workplace Dilemmas, #Heather Cooper, #Blakely Graham, #Sticky Situations,  ##eadership #SayYes #GingerGraham #GingerAndBaker #FortCollins #Healthcare #CareerGrowth