ON THE MOVE: Transportation Sales & Marketing Success Stories

Why Benchmarking Matters More Than Ever

Send us a message! [https://www.buzzsprout.com/2354890/fan_mail/new] In this episode of On the Move, Jennifer Karpus-Romain sits down with Sarah Ahern of PATH Growth to discuss the value of benchmarking, strategic growth, and the evolving role of sales and marketing in transportation. As TMSA's partner on the 2026 Sales & Marketing Benchmark Study, Sarah shares why industry data matters, what organizations can learn from comparing performance against peers, and the trends shaping the future of transportation marketing and business development.  The conversation also explores lessons from Sarah's work with executive leadership teams, insights from her ELEVATE company leader session, and practical advice for organizations seeking sustainable growth. Check out the Transportation Sales and Marketing Association [https://www.tmsatoday.org/] (TMSA) website or engage with us on LinkedIn [https://www.linkedin.com/company/transportation-marketing-and-sales-association].

Ask a Lawyer Live: The Supreme Court Ruling Reshaping Freight

Send us a message! [https://www.buzzsprout.com/2354890/fan_mail/new] The Supreme Court's ruling in Montgomery v. Caribe Transport II, LLC has put broker liability and carrier selection practices squarely in the spotlight, and the freight industry is still working through what it means. This is your chance to ask a transportation attorney directly. In this live episode of On the Move, Matthew Leffler, The Armchair Attorney, joins us to walk through the ruling and answer your questions in real time. What does this mean for how you qualify carriers? How should you be talking to customers right now? What should your team be preparing for? Bring what's been on your mind. We'll also explore the broader implications across risk, reputation, operations, and customer communication, because this ruling touches more than just legal teams. Check out the Transportation Sales and Marketing Association [https://www.tmsatoday.org/] (TMSA) website or engage with us on LinkedIn [https://www.linkedin.com/company/transportation-marketing-and-sales-association].

Beyond the Loss: How Cargo Theft Impacts Trust, Revenue, and Customer Relationships

Send us a message! [https://www.buzzsprout.com/2354890/fan_mail/new] Cargo theft is no longer just a security issue. It’s a business issue that affects customer trust, brand reputation, and long-term growth. In this episode of TMSA’s On the Move, Jennifer Karpus-Romain sits down with Matt Wagner, Chief Sales and Marketing Officer at Jarrett, to discuss how transportation and logistics companies can navigate the growing impact of cargo theft beyond the immediate financial loss. Matt shares insights from his nearly two decades in logistics leadership, including how customer expectations have evolved, why communication during disruptions matters more than ever, and what sales and marketing professionals can do to help protect customer relationships when things go wrong. The conversation also explores lessons from Matt’s career journey, the importance of aligning sales and marketing around the customer experience, and a preview of the key takeaways attendees can expect from his ELEVATE session, Beyond the Loss: How Cargo Theft Impacts Brand Trust, Customer Experience and Revenue. Check out the Transportation Sales and Marketing Association [https://www.tmsatoday.org/] (TMSA) website or engage with us on LinkedIn [https://www.linkedin.com/company/transportation-marketing-and-sales-association].

What Makes ELEVATE Different?

Send us a message! [https://www.buzzsprout.com/2354890/fan_mail/new] In this special live episode of TMSA’s On the Move, Jennifer Karpus-Romain previews this year’s ELEVATE Conference, coming up quickly June 7–9 in Denver, Colorado. Don't miss out on your chance to attend, there’s still time to register.  Joined by special guests and industry voices, Jennifer explores what attendees can expect from one of transportation and logistics’ most anticipated events, from networking opportunities and breakout conversations to emerging trends shaping sales, marketing, and business development across the industry.  The episode also shares practical advice on how to engage more intentionally at the conference, maximize connections, and make the most of the ELEVATE experience.  Whether you’re attending for the first time or returning as a veteran attendee, this live preview offers an inside look at the energy, conversations, and community waiting in Denver. Check out the Transportation Sales and Marketing Association [https://www.tmsatoday.org/] (TMSA) website or engage with us on LinkedIn [https://www.linkedin.com/company/transportation-marketing-and-sales-association].

Building Better Carrier Relationships Through Marketing, Trust, and Visibility with Clara Flaherty

Send us a message! [https://www.buzzsprout.com/2354890/fan_mail/new] In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Clara Flaherty about her career journey, the evolving role of marketing in transportation, and the work being done at CarrierSource [https://carriersource.io/?utm_source=chatgpt.com] to strengthen relationships between carriers and the companies they work with. Clara shares insights into brand trust, reputation, and visibility in the logistics space, along with how authentic community involvement can create unexpected professional growth opportunities. The conversation also explores Clara’s journey from past ELEVATE breakout speaker to this year’s mainstage lineup and what she’s most excited to bring to the stage in Denver Check out the Transportation Sales and Marketing Association [https://www.tmsatoday.org/] (TMSA) website or engage with us on LinkedIn [https://www.linkedin.com/company/transportation-marketing-and-sales-association].