Online Digital Marketing Today

Mastering Google Ask Maps and Local SEO

This deep dive podcast explores the emerging business opportunity of optimizing small businesses for Google's "Ask Maps" feature and other AI-driven search engines. The author highlights how entrepreneurs can alleviate "AI guilt" in business owners by offering services that improve their visibility in conversational search results. Key strategies include refining Google Business Profiles, managing automated review generation, and utilizing AI-created visual content to boost rankings. By using software tools like GoHighLevel, the guide suggests that individuals can build a recurring revenue stream while helping local companies adapt to modern search habits. Ultimately, the source serves as a practical roadmap for starting an AI-focused marketing agency that targets the shift toward immersive, hands-free navigation experiences. Want to trial GoHighLevel, email mdrobes@earningcoachmarketing.com with the subject: GHL 14 day trial. Send us Fan Mail [https://www.buzzsprout.com/2158913/fan_mail/new] Support the show [https://www.buzzsprout.com/2158913/support] Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/ [https://www.facebook.com/groups/439598631698554/]

The Fanatical Prospecting Playbook: Filling the Revenue Pipeline

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES.  In this deep dive you will learn: Objections don’t care or consider: * Who you are * What you sell * How you sell * If you are new to sales or a veteran * If your sales cycle is long or short – complex or transactional For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting and Sales EQ, Jeb Blount’s Objections is a comprehensive and contemporary guide that engages your heart and mind. In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what’s really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections. What you won’t find, though, is old school techniques straight out of the last century. No bait and switch schemes, no sycophantic tie-downs, no cheesy scripts, and none of the contrived closing techniques that leave you feeling like a phony, destroy relationships, and only serve to increase your buyers’ resistance. Instead, you’ll learn a new psychology for turning-around objections and proven techniques that work with today’s more informed, in control, and skeptical buyers. Inside the pages of Objections, you’ll gain deep insight into: * How to get past the natural human fear of NO and become rejection proof * The science of resistance and why buyers throw out objections * Human influence frameworks that turn you into a master persuader * The key to avoiding embarrassing red herrings that derail sales calls * How to leverage the “Magical Quarter of a Second” to instantly gain control of your emotions when you get hit with difficult objections * Proven objection turn-around frameworks that give you confidence and control in virtually every sales situation * How to easily skip past reflex responses on cold calls and when prospecting * How to move past brush-offs to get to the next step, increase pipeline velocity, and shorten the sales cycle * The 5 Step Process for Turning Around Buying Commitment Objections and closing the sale * Rapid Negotiation techniques that deliver better terms and higher prices As you dive into t Send us Fan Mail [https://www.buzzsprout.com/2158913/fan_mail/new] Support the show [https://www.buzzsprout.com/2158913/support] Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/ [https://www.facebook.com/groups/439598631698554/]

Strategic Communication in the AI Era with Beltway Media's Joshua Altman

Guest: Joshua Altman, Founder of Beltway Media In this special episode, host Marvin Drobes sits down with Joshua Altman, an experienced storyteller and strategist with over two decades of experience in communications and branding. Joshua leads Beltway Media, a bold DC-based communications firm that helps brands and organizations cut through the noise in today's crowded digital landscape. What You'll Learn: The Role of Corporate Communications * Why consistency in messaging matters for businesses of all sizes * How corporate communications encompasses everything from marketing to SEO to packaging * The importance of being effective with your company's voice and presence Two Powerful Frameworks for Success Framework #1: Story, Narrative, Brand * Understanding the foundational elements before jumping into branding * How to craft compelling stories with character, setting, and situation * What stakeholders should conclude from your connected stories Framework #2: Read, See, Hear, Experience * The four languages of communication and how they work together * Why each language must amplify the others * How people experience your content across different platforms and contexts Solving the Content Creation Challenge * Strategies for repurposing content effectively * How to turn one blog post into multiple pieces of valuable content * Why recycling content is actually a good sign of audience engagement Platform Strategy & Social Media * The dangers of relying on a single platform * Why the full saying "jack of all trades, master of none, is oftentimes better than a master of one" matters * Understanding where your audience hangs out and how platforms evolve AI in Modern Marketing * Practical applications of AI in content creation and automation * The importance of maintaining a human voice * Recommended tools: Claude, ChatGPT, Perplexity, Gemini, Advocates, and Gumloop * Why prompt engineering is becoming an essential skill Key Takeaway: "Be the signal, not the noise. Provide value. Be useful. Communicate strategically, not voluminously." Connect with Joshua Altman: * Website: beltway.media * Email: jaltman@beltway.media [jaltman@beltway.media] * LinkedIn: linkedin.com/in/joshuaialtman Whether you're a solo entrepreneur or leading a team, this episode provides actionable frameworks and strategies to elevate your communications, refine your message, and truly connect with your audience. For questions, suggestions, or to recommend future guests, contact host Marvin Drobes at mdrobes@earningcoachmarketing.com [mdrobes@earningcoachmarketing.com] Subscribe to Online Digital Marketing Today Podcast on Spoti Send us Fan Mail [https://www.buzzsprout.com/2158913/fan_mail/new] Support the show [https://www.buzzsprout.com/2158913/support] Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/ [https://www.facebook.com/groups/439598631698554/]

From Tactics to Systems: Scaling a Digital Marketing Agency

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. * Get inside the customer's head with deep consumer research * Constantly improve your campaigns based on feedback and interactions * Integrate digital activities across channels, including traditional marketing * Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign. Send us Fan Mail [https://www.buzzsprout.com/2158913/fan_mail/new] Support the show [https://www.buzzsprout.com/2158913/support] Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/ [https://www.facebook.com/groups/439598631698554/]

Stop Waiting, Start Winning: The Power of Ruthless Execution

The $200 Million Email Formula That Gets People to Open and Buy (Even If You Hate Writing) What if you could make more from every person on your email list? What if you could send quick, simple messages that make people want to open, read, and buy—without sounding like a desperate weirdo or corporate drone? This podcast deep dive shares with you how. Inside Just F*cking Send It*, I give you the no-bollocks blueprint that’s helped me (and my clients) sell over $200 million worth of stuff online. Everything in this book revolves around four simple—but wildly profitable—principles: Send more emails. Volume matters. The more you send, the more chances you have to make money. (Don’t worry—I’ll show you how often to email your list without pissing them off.) Send better emails. Quality counts. Boring emails get ignored. Good ones get read, clicked, and shared. I’ll show you how to write ones that do all three. Send the RIGHT emails at the RIGHT time. Timing is everything. The right message to the wrong audience (or at the wrong time) won't convert. Don’t be a boring piece of sh*t when you send them. “Personality sells. Generic, corporate-speak emails get ignored.” These four rules changed my life. Now it’s your turn. Stop overthinking… …and Just F*cking Send It. Want help with composing emails that get opened and your links get clicked? We will be happy to review things you can do with a no-cost call. Schedule your call at; https://calendly.com/mdrobes Send us Fan Mail [https://www.buzzsprout.com/2158913/fan_mail/new] Support the show [https://www.buzzsprout.com/2158913/support] Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/ [https://www.facebook.com/groups/439598631698554/]