Online Marketing Cabin

Data Driven Transformation mit Maik Ludewig (Oetker Digital) - Online Marketing Cabin Podcast Ep.8

In der heutigen Episode des Online Marketing Cabin Podcasts sprechen wir mit Maik Ludewig, Managing Director und CPTO bei Oetker Digital, über die Transformation traditioneller Geschäftsmodelle durch datengetriebene Entscheidungsfindung. Entdeckt, wie Oetker Digital die letzte digitale Meile zu den Kunden mit Themen wie digitaler Transformation, digitalem Marketing und daten- sowie KI-gesteuerter Geschäftstransformation meistert. Maik gibt uns Einblicke in spezifische Projekte und Initiativen, wie das Content Intelligence Center, das zeigt, wie datengesteuerte Ansätze und KI die Rezeptentwicklung und das digitale Marketing revolutionieren. Erfahrt mehr über die Herausforderungen und Erfolge bei der Implementierung dieser Technologien in einem etablierten Unternehmen. Für weitere spannende Einblicke in die Welt des Online Marketings und digitale Transformation, verpasst nicht die kommenden Episoden des Online Marketing Cabin Podcasts. Besucht omcabin.com, um keine Folge zu verpassen und tiefere Einblicke in die Themen, die die digitale Marketinglandschaft prägen, zu erhalten. Mehr Episoden unseres Podcasts findest du auf omcabin.com

"Privacy Sandbox" with Andrey Lippatsev (Google) -Online MArketing Cabin Podcast Ep. 7

This episode discusses the Privacy Sandbox initiative and its impact on the web and Android ecosystem. The Privacy Sandbox is an initiative by Chrome and Android to phase out the use of older technologies that do not have privacy built into them. The initiative aims to create sustainable and trustworthy platforms for users and businesses. The Privacy Sandbox involves several changes, including the deprecation of older technologies such as third-party cookies and changes in IP information sharing. These changes aim to tackle covert fingerprinting and improve user privacy. The article provides an overview of the Privacy Sandbox initiative and its impact on the web and Android ecosystem. Key Takeaways - The Privacy Sandbox is an initiative by Chrome and Android to phase out the use of older technologies that do not have privacy built into them. - The initiative aims to create sustainable and trustworthy platforms for users and businesses by tackling covert fingerprinting and improving user privacy. - Changes include the deprecation of older technologies such as third-party cookies and changes in IP information sharing. For more information visit omcabin.com and inpsyde.com

"Empowering Digital Creativity" with Dominik Matyka, DMEXCO Chief Advisor, Investor and Professor -Online MArketing Cabin Podcast Ep. 6

In this episode I am talking with Dominik Matyka, Entrepreneur, investor, professor and chief advisor of the DMEXCO. We discussed what makes conferences and trade fairs relevant platforms for marketing and business success and how to make the most out of them in 2023 and beyond.If you want to learn more about how to create an engaging booth, or make the most of your DMEXCO attendance, this episode is for you!

"Managing Change" with Annabelle Atchison, Head of Communication and Product Marketing at IONOS -Online MArketing Cabin Podcast Ep. 5

In this Episode of the Online Marketing Cabin, I am talking with Annabelle Atchison. She is Head of Communications and Product Marketing at IONOS, Europe’s leading SMB digitalization partner and trusted cloud enabler. Annabelle is half German, half American, lives in Berlin and is currently in love with crocheting, urban fantasy novels, and addicted to US technology-ish podcasts. She has been in PR and Marketing, especially in the tech industry, since 2009 - working for Microsoft, for a tech PR agency, and also ran her own communications agency, before joining IONOS in 2020.

"Web3" with Dave Lockeie, Web3 Lead at Automattic -Online MArketing Cabin Podcast Ep. 4

In this episode, I speak with Dave Lockie about web3 and its current and future adoption. Surprisingly to me, there are already thousands of online shops running on WooCommerce, who are accepting Cryptocurrencies as payment method. Which is something Dave and his team are working on. I have to put a disclaimer before this episode, and Dave is also telling this at the end. This is not financial advice. Be careful if you invest in web3 projects or cryptocurrency, and do your own research. In this episode, we are looking at the web3 from a long-term technology perspective, not a short-term speculative one, so we are very optimistic. But of course, there is risk involved, and you need to be aware of that. Dave Lockie is Web3 Lead at Automattic. Born and raised in the UK, he now lives in Portugal. Working with WordPress since 2007, Dave’s been a freelancer, agency owner and entrepreneur. In 2017 he became fascinated by crypto and found himself compulsively thinking about how his two technology passions would intersect. This has naturally evolved into curiosity about technological innovation and disruption both for WordPress and ultimately, humanity. Dave is a deep thinker, experienced speaker and writer on how we can use technology to create a better world and loves helping people think beyond their day-to-day. He is an advisor to Adnode and has previously worked with WordProof, Grant for the Web, founded Pragmatic and is co-chair of the BIMA Web3 council. He’s loving his family’s new life in Portugal with more sunshine and more opportunities to be out in nature. Once worked as a herpetologist in Indonesia, running around the forest catching snakes, lizards  and frogs. Now, music, food, reading, fitness, zoology and friends are all huge passions. Strong believer that pineapple does belong on pizza (just not all pizzas).