OWN YOUR BRAND

What Target and Whole Foods Teach Us About Branding | EP 54

“How the perception plays a significant role in how customers view your brand and why this impacts your business growth.” Today, Bijal (@bijal.launch) will share practical tips for creating a strong brand identity, including the importance of social media content, visual design, and consistent messaging. She will also discuss how to build trust and authority through effective branding strategies. Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (0:00) Introduction to the importance of branding beyond logos (4:00) Defining branding as perception (8:00) Brand perception examples using Target and Whole Foods (12:00) Michelin restaurant experience illustrating brand expectations (16:00) The underestimated impact of brand perception for digital businesses (20:00) How trust and core values define effective branding (24:00) The necessity of consistency across all digital platforms (28:00) The hidden secret of brand strategy success Would you rather watch this on YouTube? Watch it here [https://www.youtube.com/@bijal.launch]. Follow Bijal Patel’s Website & Socials: LAUNCH [https://welaunch.design/podcast/] | YouTube [https://www.youtube.com/@bijal.launch] | Facebook [https://www.facebook.com/bijal.launch/] | Instagram [https://www.instagram.com/bijal.launch/]

How to Build Trust with Vulnerability | EP 53

“I've just been going with my spirit on when do I feel like I have something to share and mostly it's been on mindset and thinking about stuff in a little bit of a different way.” Today, Bijal (@bijal.launch) discusses the importance of vulnerability and emotional honesty in business and personal growth. Bijal shares her experiences and insights on how being open and authentic can create trust, foster deeper connections, and lead to true success.  Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (0:00) Vulnerability creates trust and different perspectives. (4:26) The loneliness of feeling like the only one with certain feelings. (8:12) Sharing personal beliefs and experiences with friends. (12:36) Reminder to trust and reach out to support networks during tough times. (16:20) Feelings are not a detriment to business success. (20:30) Embracing growth and the value of vulnerability in relationships. Would you rather watch this on YouTube? Watch it here [https://www.youtube.com/@bijal.launch]. Follow Bijal Patel’s Website & Socials: LAUNCH [https://welaunch.design/podcast/] | YouTube [https://www.youtube.com/@bijal.launch] | Facebook [https://www.facebook.com/bijal.launch/] | Instagram [https://www.instagram.com/bijal.launch/]

Finding your Brand Voice with Marketing Maverick Jason Portnoy | EP 52

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Jason Portnoy! Meet Jason, a dynamic entrepreneur whose mission is to transform businesses from unknown to omnipresent. Jason helps brands create more awareness, nurture customers, increase conversion, and scale using proven marketing and business strategies. He’s the mastermind behind True Rivalry®, a brand he launched in 2012 that quickly gained a foothold in over 250 retail stores across North America, with a loyal celebrity following and appearances on TV shows and movies. In 2017, Jason founded JPORT Media™, an agency that has grown into a 7-figure powerhouse, generating over $100M in revenue for its clients. His Market Domination Method™ and coaching programs have been game-changers for many businesses, helping them scale and grow exponentially. Jason is also the host of the top-ranked podcast Perfectly Mentored, where he picks the brains of industry leaders like Gary Vaynerchuk, Randi Zuckerberg, Daymond John, Grant Cardone, and Rebecca Minkoff. Beyond his professional accolades, Jason is a proud father to Ryan and Chloe, and he’s on a relentless mission to deliver effective marketing strategies for businesses of all sizes. In a world full of internet marketing gurus, Jason stands out by letting his results speak for themselves. Get ready for an insightful conversation with someone who doesn’t just talk about making things happen—he delivers results every day.  Timestamps (00:00) Introduction and Relationship Focus (02:14) Building a House of Bricks: Foundation for Success (04:35) Finding Your Voice and Overcoming Fear (08:19) The 4M Method: Mind, Marketing, Money, Moments (11:22) Developing Relationships with High-Powered Individuals (33:28) Authenticity and Trusting Yourself (36:09) The Power of Who You Surround Yourself With (41:49) Marketing and Branding (50:10) Upcoming Projects and Events If you're looking to create more awareness, nurture your customers, and scale your business using proven strategies, you can follow Jason on Instagram at @jasonportnoy for more tips and insights. And don’t forget to check his podcast, Perfectly Mentored, where he interviewed some of the biggest names in the industry.

How to Book 5 Figure Speaking Gigs with Gabrielle Goude | EP 51

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Gabrielle Borman Goude! Today, I have the honor of introducing a very special guest, Gabrielle Goud.  Gabrielle is a partner and Chief of Staff at Welch Equities, a holding company that also founded The Wealthy Consultant back in 2022.  Over the past five years, she has worked closely with Taylor Welch, contributing to a wide range of areas including events, operations, client services, and finance.  Gabrielle’s expertise encompasses everything from client retention to back-of-house operations, making her a versatile and invaluable asset to her team. In addition to her extensive operational role, Gabrielle is passionate about speaking and podcasting, often sharing her knowledge on various platforms. Her experience and insights into the world of events and client engagement are unparalleled, and today she is here to share her wisdom on how to secure paid speaking gigs. Timestamps (03:15) Finding Events and Event Managers (11:32) The Power of Vulnerability and Relatability (29:52) The Power of Speaking Engagements (36:11) Maximizing the Impact of Speaking Engagements (44:54) Managing Energy and Time for Speaking Engagements (48:21) Setting Speaking Fees (50:24) Cadence of Speaking Engagements (52:58) Choosing the Right Speaking Engagements Don't miss out on her expertise and the chance to engage with her directly. You can follow Gabrielle on Instagram at @GabrielleGoud [https://www.instagram.com/GabrielleGoud]. Make sure to check out her latest posts, drop a comment, and let her know you heard her on the Own Your Brand podcast.

Personal Brand Revamp with Money Genius Garrett Gunderson | EP 50

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Garrett Gunderson! Garrett Gunderson's journey in finance and helping people live their best lives starts with his great-grandfather, Biagio Eaquinta. In the early 1900s, Biagio left his pregnant wife in Italy to move to America, working as a shepherd and in coal mines in Utah. His life of scarcity influenced Garrett’s family for generations. At 15, Garrett started his first business, cleaning cars for the local coal mine and credit union. This venture earned him Utah’s Rural Young Entrepreneur of the Year award. Inspired to "make it" beyond his small town, Garrett sought advice from financial experts, leading to conflicting and often poor guidance. This fueled his quest for financial knowledge. Garrett earned a finance degree and began his career in financial services, quickly becoming disillusioned by its sales-driven nature. The market crash in 2000 intensified his determination to learn more, investing heavily in his education post-college. He discovered the concept of "money personas" and the importance of financial efficiency. In 2001, Garrett co-founded Engenuity, a financial firm that thrived until a tragic plane crash in 2006 claimed the lives of his partners. This event prompted Garrett to reevaluate his life goals. He resigned from his top-tier insurance job to speak freely about financial myths, leading to the creation of the Producer Revolution, a movement empowering people to take control of their finances. Garrett’s book, "Killing Sacred Cows," became a bestseller, establishing him as a prominent financial educator. He spoke at major events and appeared on various media platforms. He built an Inc. 500 financial firm, eventually selling it to expand his impact through Multiplier, a program to help people grow their income and wealth without strict budgeting. In 2017, Garrett’s family returned to Italy, celebrating their journey from poverty to prosperity. His mission now is to help others build lives they love and create lasting legacies. Garrett aims to empower one million families to achieve true wealth and financial independence. Timestamps (0:00) Entrepreneurship is more complicated financially (2:00) Garrett's small-town upbringing and early business ventures (4:00) Decision-making and taking calculated risks (6:00) Sacrifice vs. choosing the work (8:00) Garrett's dream and pursuing a one-man show (10:00) Balancing personal and professional growth (12:00) The importance of communication in business relationships (14:00) Garrett's transition from Wealth Factory (16:00) The impact of leadership and personal values (18:00) The role of personal branding in Garrett's success (20:00) Garrett's new ventures and future plans Tune in to this week’s episode and get ready to own your brand! Connect with Garrett on Facebook [https://www.facebook.com/garrett.gunderson] and learn more about rebranding your business and discovering true wealth by building a life you love.